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ChinaJoy/WMGC BToB 2014 Will Provide Significant Global Platform for Game Companies

ChinaJoy 2014 and the World Mobile Game Conference (WMGC 2014) will be held in Shanghai on July 31-August 2 under the theme of “Reshape the World Pattern of Game”. In addition to the domestic industry players, overseas game manufacturers and developers are expected to bring new technologies, ideas and products to the event, which will be the highlight of ChinaJoy 2014. Delegations from over 20 countries and regions including US, Korea, Poland, Scotland and Taiwan will join in the ChinaJoy/WMGC BToB Area.

ChinaJoy/WMGC BToB Area, a key part of ChinaJoy, is a professional exhibition and on-site business matching event boasting the strongest comprehensive business capability, the most diversified exhibitors, the largest exhibition area and the most visitors in Asia’s game industry. Equipped with a well-developed online business matching system, it will facilitate both online and offline interaction between the exhibitors and the trade visitors and is highly valued by domestic and overseas game companies.

According to the report issued by Super Data Research in May, the size of China’s mobile game market will reach $3 billion in 2014, and it is expected to overtake US to become the world’s largest mobile game market in 2015. It is reported that the US mobile game market is nearing saturation, while the annual growth rates of the Chinese mobile game industry’s ARPU and conversion rate both exceeded 20 percent in 2013. With the popularization of smart phones and favorable policies, China’s game market is seeing a rapid and sustainable growth. Therefore, entering the Chinese market has been a vital part of numerous overseas game companies’ global strategies, and the success of Plants vs. Zombies, Clash of Clans and Candy Crush Saga will encourage more overseas game companies to join in.

Meanwhile, with the establishment of China (Shanghai) Pilot Free Trade Zone, China’s console game market, the last gold mine of the world’s console game market containing huge opportunities, will open up to the world. Under the circumstances, the Next-gen Arcade, Console and Home Entertainment Expo (ACH 2014) to be simultaneously presented with ChinaJoy 2014 this year is expected to attract domestic and overseas game companies to showcase the latest hardware and software of home video game consoles. Multiple leading console hardware platform manufacturers have confirmed to attend the event as exhibitors.

China is one of the most important parts of the world game industry, and “Reshape the World Pattern of Game” means more than the theme of this particular ChinaJoy event. ChinaJoy/WMGC BToB Area 2014 will play an important role to help the participants “enter China” and “expand overseas”.

For more information, please visit

ChinaJoy website: http://2014.chinajoy.net/En/index.aspx

To purchase passes to the BToB Area, please visit: http://chinajoy.huodongxing.com/

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