|By ACN Newswire||
|May 30, 2014 12:42 AM EDT||
Platinum Awards go to DDB Japan, Lowe Lintas & Partners India, Ogilvy & Mathar Mumbai
Singapore, May 30, 2014 - (ACN Newswire) - The Asian Marketing Effectiveness and Strategy Awards last night revealed and honoured the 2014 winners at the Awards Ceremony which took place at the St Regis Singapore.
With three new strategy categories introduced this year, accolades have been given in Data & Analytics, Digital Strategy, Media Strategy and Effectiveness. In total the jury awarded 137 entries across 14 countries: 3 platinum, 19 gold, 49 silver and 66 bronze.
Elaine Rodrigo, Global Director, Consumer Insights & Strategy, Mondelez International, lead the Data & Analytics jury. After discussions and voting, the jury awarded DDB Japan with a platinum trophy for their entry 'Product Preference Marketing' for McDonald's Japan. In total they awarded 1 platinum, 1 gold, 7 silver and 5 bronze from an initial shortlist of 21. The gold award went to Japan.
Andrew Knott, Vice President of Digital and Media, McDonald's APMEA, headed up the Digital Strategy jury who from a shortlist of 99 entries, went on to give 6 gold, 12 silver and 23 bronze awards. Australia took home two gold awards and New Zealand four in this category.
James Thompson, Global Managing Director, Diageo Reserve, presided over the Effectiveness jury who chose to award a much sought after platinum trophy to Lowe Lintas and Partners, India, for their entry for Unilever, 'Help a Child Reach 5'. From the shortlist of 128, a further 7 gold, 15 silver and 24 bronze trophies were given. Australia, China, Hong Kong, India and New Zealand all took gold in the Effectiveness category.
Rahul Welde, Vice President of Media, Unilever Asia, Africa, Middle East, Turkey and Russia, lead the Media Strategy jury who from a shortlist of 86 went on to give 1 platinum, 5 gold, 15 silver and 14 bronze awards. Ogilvy & Mather Mumbai took home the platinum award in this category for their entry 'Lifebuoy Roti Reminder' for Lifebuoy Soaps, Hindustan Unilever.
Commenting on the awards, Andrea Hayes, Festival Director of AMES says, "We expanded the awards to include new categories this year to reflect changes in the region's marketing landscape. The results out of the jury room are inspiring; they celebrate the great work produced in Asia-Pacific and set new a precedent for the industry by recognising evolving marketing strategies and innovative ideas that truly offer effective business solutions for clients. I would like to thank all of our jury members for the time and effort they put into ensuring only the most outstanding work was awarded and defining the best in strategy and effectiveness."
Also honoured on stage were the winners of the Agency of the Year accolades, which are given to the best performing agencies in the Effectiveness, Digital Strategy and Media Strategy categories and were presented as follows:
- Effectiveness Agency of the Year: Ogilvy & Mather, India, Mumbai
- Digital Strategy Agency of the Year: Clemenger BBDO Melbourne, Australia, Melbourne
- Media Strategy Agency of the Year: Ogilvy & Mather, India, Mumbai
All of the winners along with their credits can now be viewed at www.ames.asia, where photos from last night's awards can also be found.
About Asian Marketing Effectiveness & Strategy (AMES)
The Asian Marketing Effectiveness & Strategy Awards are Asia Pacific's foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness & Strategy awards.
The Asian Marketing Effectiveness & Strategy Awards are organised by Lions Festivals and Haymarket Media Group. www.ames.asia.
Haymarket Media Group
The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. Lions Festivals is powered by Top Right Group. www.lionsfestivals.com.
Source: Asian Marketing Effectiveness & Strategy (AMES)
Amanda Benfell Head of PR & Press Asian Marketing Effectiveness & Strategy Awards Tel: +44-20-3033 4000 [email protected] www.ames.asia
Copyright 2014 ACN Newswire. All rights reserved.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
May. 5, 2016 01:45 PM EDT Reads: 733
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
May. 5, 2016 01:30 PM EDT Reads: 1,119
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
May. 5, 2016 01:30 PM EDT Reads: 544
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
May. 5, 2016 12:30 PM EDT Reads: 1,304
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
May. 5, 2016 12:30 PM EDT Reads: 1,338
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
May. 5, 2016 12:30 PM EDT Reads: 1,472
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
May. 5, 2016 12:00 PM EDT Reads: 462
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
May. 5, 2016 11:30 AM EDT Reads: 680
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
May. 5, 2016 11:15 AM EDT Reads: 1,132
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 5, 2016 10:15 AM EDT Reads: 1,007
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
May. 5, 2016 10:15 AM EDT Reads: 1,556
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
May. 5, 2016 10:00 AM EDT Reads: 1,455
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
May. 5, 2016 09:30 AM EDT Reads: 1,470
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
May. 5, 2016 09:00 AM EDT Reads: 1,187
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
May. 5, 2016 09:00 AM EDT Reads: 1,263