Welcome!

News Feed Item

AMES Awards Announce 2014 Winners



Platinum Awards go to DDB Japan, Lowe Lintas & Partners India, Ogilvy & Mathar Mumbai

Singapore, May 30, 2014 - (ACN Newswire) - The Asian Marketing Effectiveness and Strategy Awards last night revealed and honoured the 2014 winners at the Awards Ceremony which took place at the St Regis Singapore.

With three new strategy categories introduced this year, accolades have been given in Data & Analytics, Digital Strategy, Media Strategy and Effectiveness. In total the jury awarded 137 entries across 14 countries: 3 platinum, 19 gold, 49 silver and 66 bronze.

Elaine Rodrigo, Global Director, Consumer Insights & Strategy, Mondelez International, lead the Data & Analytics jury. After discussions and voting, the jury awarded DDB Japan with a platinum trophy for their entry 'Product Preference Marketing' for McDonald's Japan. In total they awarded 1 platinum, 1 gold, 7 silver and 5 bronze from an initial shortlist of 21. The gold award went to Japan.

Andrew Knott, Vice President of Digital and Media, McDonald's APMEA, headed up the Digital Strategy jury who from a shortlist of 99 entries, went on to give 6 gold, 12 silver and 23 bronze awards. Australia took home two gold awards and New Zealand four in this category.

James Thompson, Global Managing Director, Diageo Reserve, presided over the Effectiveness jury who chose to award a much sought after platinum trophy to Lowe Lintas and Partners, India, for their entry for Unilever, 'Help a Child Reach 5'. From the shortlist of 128, a further 7 gold, 15 silver and 24 bronze trophies were given. Australia, China, Hong Kong, India and New Zealand all took gold in the Effectiveness category.

Rahul Welde, Vice President of Media, Unilever Asia, Africa, Middle East, Turkey and Russia, lead the Media Strategy jury who from a shortlist of 86 went on to give 1 platinum, 5 gold, 15 silver and 14 bronze awards. Ogilvy & Mather Mumbai took home the platinum award in this category for their entry 'Lifebuoy Roti Reminder' for Lifebuoy Soaps, Hindustan Unilever.

Commenting on the awards, Andrea Hayes, Festival Director of AMES says, "We expanded the awards to include new categories this year to reflect changes in the region's marketing landscape. The results out of the jury room are inspiring; they celebrate the great work produced in Asia-Pacific and set new a precedent for the industry by recognising evolving marketing strategies and innovative ideas that truly offer effective business solutions for clients. I would like to thank all of our jury members for the time and effort they put into ensuring only the most outstanding work was awarded and defining the best in strategy and effectiveness."

Also honoured on stage were the winners of the Agency of the Year accolades, which are given to the best performing agencies in the Effectiveness, Digital Strategy and Media Strategy categories and were presented as follows:
- Effectiveness Agency of the Year: Ogilvy & Mather, India, Mumbai
- Digital Strategy Agency of the Year: Clemenger BBDO Melbourne, Australia, Melbourne
- Media Strategy Agency of the Year: Ogilvy & Mather, India, Mumbai

All of the winners along with their credits can now be viewed at www.ames.asia, where photos from last night's awards can also be found.

About Asian Marketing Effectiveness & Strategy (AMES)

The Asian Marketing Effectiveness & Strategy Awards are Asia Pacific's foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness & Strategy awards.
The Asian Marketing Effectiveness & Strategy Awards are organised by Lions Festivals and Haymarket Media Group. www.ames.asia.

Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Lions Festivals

Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. Lions Festivals is powered by Top Right Group. www.lionsfestivals.com.

Source: Asian Marketing Effectiveness & Strategy (AMES)

Contact:
Amanda Benfell
Head of PR & Press 
Asian Marketing Effectiveness & Strategy Awards 
Tel: +44-20-3033 4000
amandab@lionsfestivals.com
www.ames.asia




Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Zerto exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016. Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform™, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clouds. The company’s flagship product, Zerto Virtual...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
910Telecom exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and exchanges.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, discussed how Numerex, as an experienced, established IoT provider, has embraced a new m...
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, will highlight the current challenges of these transformative technologies and share strategies for preparing your organization for these changes. This “view from the top” will outline the latest trends and developm...
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again. In his session at Big Data Expo, Greg Bruno, Vice President of Engineering and co-founder of StackIQ...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...