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AMES Awards Announce 2014 Winners

Platinum Awards go to DDB Japan, Lowe Lintas & Partners India, Ogilvy & Mathar Mumbai

Singapore, May 30, 2014 - (ACN Newswire) - The Asian Marketing Effectiveness and Strategy Awards last night revealed and honoured the 2014 winners at the Awards Ceremony which took place at the St Regis Singapore.

With three new strategy categories introduced this year, accolades have been given in Data & Analytics, Digital Strategy, Media Strategy and Effectiveness. In total the jury awarded 137 entries across 14 countries: 3 platinum, 19 gold, 49 silver and 66 bronze.

Elaine Rodrigo, Global Director, Consumer Insights & Strategy, Mondelez International, lead the Data & Analytics jury. After discussions and voting, the jury awarded DDB Japan with a platinum trophy for their entry 'Product Preference Marketing' for McDonald's Japan. In total they awarded 1 platinum, 1 gold, 7 silver and 5 bronze from an initial shortlist of 21. The gold award went to Japan.

Andrew Knott, Vice President of Digital and Media, McDonald's APMEA, headed up the Digital Strategy jury who from a shortlist of 99 entries, went on to give 6 gold, 12 silver and 23 bronze awards. Australia took home two gold awards and New Zealand four in this category.

James Thompson, Global Managing Director, Diageo Reserve, presided over the Effectiveness jury who chose to award a much sought after platinum trophy to Lowe Lintas and Partners, India, for their entry for Unilever, 'Help a Child Reach 5'. From the shortlist of 128, a further 7 gold, 15 silver and 24 bronze trophies were given. Australia, China, Hong Kong, India and New Zealand all took gold in the Effectiveness category.

Rahul Welde, Vice President of Media, Unilever Asia, Africa, Middle East, Turkey and Russia, lead the Media Strategy jury who from a shortlist of 86 went on to give 1 platinum, 5 gold, 15 silver and 14 bronze awards. Ogilvy & Mather Mumbai took home the platinum award in this category for their entry 'Lifebuoy Roti Reminder' for Lifebuoy Soaps, Hindustan Unilever.

Commenting on the awards, Andrea Hayes, Festival Director of AMES says, "We expanded the awards to include new categories this year to reflect changes in the region's marketing landscape. The results out of the jury room are inspiring; they celebrate the great work produced in Asia-Pacific and set new a precedent for the industry by recognising evolving marketing strategies and innovative ideas that truly offer effective business solutions for clients. I would like to thank all of our jury members for the time and effort they put into ensuring only the most outstanding work was awarded and defining the best in strategy and effectiveness."

Also honoured on stage were the winners of the Agency of the Year accolades, which are given to the best performing agencies in the Effectiveness, Digital Strategy and Media Strategy categories and were presented as follows:
- Effectiveness Agency of the Year: Ogilvy & Mather, India, Mumbai
- Digital Strategy Agency of the Year: Clemenger BBDO Melbourne, Australia, Melbourne
- Media Strategy Agency of the Year: Ogilvy & Mather, India, Mumbai

All of the winners along with their credits can now be viewed at, where photos from last night's awards can also be found.

About Asian Marketing Effectiveness & Strategy (AMES)

The Asian Marketing Effectiveness & Strategy Awards are Asia Pacific's foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness & Strategy awards.
The Asian Marketing Effectiveness & Strategy Awards are organised by Lions Festivals and Haymarket Media Group.

Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see

Lions Festivals

Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. Lions Festivals is powered by Top Right Group.

Source: Asian Marketing Effectiveness & Strategy (AMES)

Amanda Benfell
Head of PR & Press 
Asian Marketing Effectiveness & Strategy Awards 
Tel: +44-20-3033 4000
[email protected]

Copyright 2014 ACN Newswire. All rights reserved.

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