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TrendForce: Branded NAND Flash Suppliers’ Revenues Fall 6.6% in Q1

The shipment performances of Smartphones, Tablets, and Notebooks were relatively weak in Q1 due to seasonality. As a result of the entire NAND Flash market’s oversupply in Q1 2014, the branded suppliers’ Q1 revenues saw a 6.6% drop compared to the previous quarter, and slid to approximately US$ 7,244 million, according to Sean Yang, Assistant Vice President at DRAMeXchange, the memory and storage research division of TrendForce.

Looking at the branded suppliers’ revenue ranking, Samsung managed to retain its lead in the market with approximately US$ 2,175 million in sales, but saw its market share dip slightly to 30%; Toshiba came in second with a revenue total of US$ 1,548 million and an improved market share of 21.4%; SanDisk ended up in the third place with US$ 1,367 million in revenue, while Micron came in fourth with US$ 1,050 million; affected by its capacity allocations, SK Hynix's revenue slid to approximately US$ 594 million, with a market share of 8.2%.

NAND Flash Manufacturer Highlights


The majority of Samsung's market momentum in Q1 came from the high-density memory card, eMCP, and SSD products. Even though the weak shipments of high-end smartphones in Q2 are anticipated to impact sales of eMMC and other related products, the momentum of the enterprise SSD shipments is expected to remain strong, estimated to rise by at least 15% quarterly. With regard to the technological migration progresses, Samsung is currently known to already produce its entire line of PC-based eMMC and eMCP SSDs using the 19nm technology. The company’s Xi’an fab, whose operations officially began in May, will focus entirely on manufacturing 3D NAND Flash components.


SanDisk’s 1ynm production ratio will exceed 50% in Q1, while the 19nm products will be reserved for enterprise SSD and other specialty products. The 1znm test production will begin in Q4, and 3D NAND flash mass production will not begin until 2016. As equipment will not be moved into fab 5, SanDisk’s joint venture with Toshiba, until the fourth quarter, this year’s output will come from technology migration. SanDisk’s bit output is projected to see a 25-35% YoY growth in 2014.

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