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Barneys New York Continues Digital Advancements with Launch of Personalized Internal Search Capabilities on Barneys.com
|By Business Wire
|May 30, 2014 09:03 AM EDT
Barneys New York, the luxury specialty retailer, announces today a
relaunched search function for Barneys.com, developed in collaboration
with Rich Relevance. The more robust product leverages site-wide
customer behavior and merchant intelligence to create a personalized
search experience that goes beyond collaborative filtering. This new
product is part of Barneys New York’s ongoing efforts to personalize
Barneys.com for a customized digital shopping experience.
“Internal search continues to be one of the most important features of
site experience,” said Matthew Woolsey, Executive Vice President,
Digital, Barneys New York. “Now, with the ability to deliver
personalized, targeted product recommendations, we’ve introduced
something new to the digital luxury marketplace that will continue to
improve the customer experience for Barneys.com."
The search function provides intelligent auto-complete and real-time
product recommendations – with continuous optimization to ensure the
display of the most relevant results based on each term. Shoppers who
engage with the auto-complete terms convert at a rate 6 times higher
than average, and those who engage with the product recommendations
convert at a rate 10 times higher than average.
The new capabilities were designed, developed and launched in under 8
weeks using RichRelevance’s powerful personalization platform and
flexible APIs. Moving forward, new functionalities will be introduced,
including recommendations reflecting each individual’s shopping and
buying behavior, as well as relevant editorial content and campaigns.
Leveraging content from Barneys’ luxury editorial site, The Window,
stories will be geo-targeted or directed to customers in real time based
on what they are searching for.
The improved search function is the latest step Barneys New York has
taken in strengthening its digital experience. Beginning in February
2011 with the launch of The Window, the redesign continued with
the implementation of new interactive and social features, shoppable
lookbooks and videos, the launch of the HTML5 mobile site along with
many improved site features and functionality enhancements. A new iPad
app was launched in April, and a redesigned Barneys.com and
BarneysWarehouse.com will be unveiled later this year.
Since the redesign began, Barneys.com has been recognized with several
awards, including Luxury Institute's Best Luxury Retail Site in 2012, a
Webby for Best Digital Campaign in 2013, and an OMMA Award for Best
Retail Website in 2013.
About Barneys New York
BARNEYS NEW YORK (Barneys) is a luxury specialty retailer renowned for
having the most discerning edit from the world’s top designers,
including women’s and men’s ready-to-wear, accessories, shoes, jewelry,
cosmetics, fragrances, and gifts for the home. Barneys' signature sense
of wit and style is manifested in its creative advertising campaigns,
original holiday themes, and celebrated window displays. Founded as a
men's retailer in 1923 in downtown Manhattan, it became an international
arbiter of high style for both women and men in the 1970s, renowned for
discovering and developing new and innovative design talent. Today,
Barneys New York operates flagship stores in New York City, Beverly
Hills, Chicago, Seattle, Boston, San Francisco, Las Vegas, Los Angeles
and Scottsdale along with a preeminent luxury online store, Barneys.com,
as well as 21 other stores and outlets across the United States. For
more information about Barneys New York, please visit www.Barneys.com
and explore its luxury content site, The Window, for an insider's look
into the Barneys world: a behind-the-scenes visit with exciting
designers, fashion, events, and the Barneys team.
RichRelevance is the global leader in omnichannel personalization.
Ranked #1 for personalization in both the US and EMEA, RichRelevance is
used by more than 175 multinational companies to create a data-centric,
single view of the shopper, delivering the most relevant experiences
across web, mobile and in store. RichRelevance drives more than one
billion decisions every day, and has generated over $10 billion in sales
for its clients, which include Target, Costco, Marks & Spencer and
Priceminister. Recently, the company opened its cloud-based platform
through its service-oriented architecture (SOA) to accelerate “Relevance
in Store”—a strategic omnichannel initiative that enables clients to
seamlessly merge disparate data sources and build applications that
adapt to where, when and how consumers shop today.
Headquartered in San Francisco, RichRelevance has been recognized as a
“Best Place to Work” and a “Most Engaged Workplace” in the Bay Area for
numerous years, and serves clients in 35 countries from 8 offices around
the globe. For more information, please visit http://www.richrelevance.com.
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