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2014 MITX Awards Recognizes Leaders of the Massachusetts Innovation Economy

The Massachusetts Innovation & Technology Exchange (MITX), the premier organization representing the digital marketing, media and internet technology community, today announced the winners of the 18th Annual MITX Awards.

The awards show is unique in that it recognizes the region’s entire digital ecosystem, including media, advertising, marketing, products, apps, agencies, and more. Winners were announced in 31 categories at a sold-out event held on May 29th at the Westin Waterfront in Boston.

“The spirit of Massachusetts innovation took center stage last night,” said Amy Quigley, President of MITX. “We’re proud to recognize the contributions these amazing companies and leaders are making not only regionally but globally. Their positive impact on the business community and our personal lives will be experienced for years to come.”

Finalists in product categories provided live onsite demos for final round judging prior to the ceremony. Attendees were able to connect with finalists and see first-hand the great innovations they have created. The 2014 MITX Awards Winners Circle included:

B2B (Professional Services,Tech, etc.)

White Rhino

Consumer Goods

Tie: DigitasLBi & Verndale


Tie: Digital Bungalow & Primacy

Financial Services & Insurance

Havas Media

Healthcare, Wellness and Pharmaceutical

Genuine Interactive

Nonprofit & Government


Travel, Entertainment & Leisure


Best B2B Innovation (Interval vs. External)


Best Consumer Tech that Makes Life Easier


Best Doing Good Innovation


Best Innovation in Shopping/Commerce


Best Innovation in Wearables or Connected Device

MC10 Inc.

Best Integrated Media Campaign (digital media)

Hill Holliday

Best Marketing Automation Solution


Best Online Video Innovation

HitBliss Inc.

Best Performance Marketing Campaign (digital media) Mediahub/Mullen
Best Use of Experiential Marketing


Best Use of Mobile (Phone, Tablet or Text)


Best Use of Online Video (as content channel)


Best Use of Social (#awesome)


Best UX

Rue La La

Most Innovative Ad Technology

Swirl Networks

Most Innovative Mobile App


Most Innovative Mobile Solution


Most Insightful: Big Data and Analytics Innovations

Prelert, Inc.

What’s Next: Disruptive Genius


What’s Next: Hall of Famer

Mayor Thomas M. Menino

What’s Next: Innovation Enabler

Tim Rowe

What’s Next: Team Spirit


PwC Promise Award


PwC Promise Award



The 2014 MITX Awards was made possible by the generous support of its sponsors and partners. Gold Sponsors: Havas Media, Miller Systems, PwC, Snapverse, TripAdvisor. Silver Sponsors: Bingham, Cassidy Turley, SapientNitro Event Sponsors: AcclaimWorks, Atom Group, Connelly Partners, Vitamin T. Media Sponsor: Boston Globe Media

For more information about the MITX Awards, please visit www.mitxawards.org.

About MITX

Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.

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