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Liberator, Inc. Launches Take Heart Project for Charity
|By Marketwired .
|May 30, 2014 10:17 AM EDT
ATLANTA, GA -- (Marketwired) -- 05/30/14 -- Liberator, Inc. (OTCQB: LUVU), the manufacturer of Liberator®, a leading brand in the sexual wellness category, has launched the Take Heart Project, a special campaign to benefit three selected nonprofit organizations. The Take Heart Project aims to share Liberator's passion for love by giving back to the community through organizations dedicated to improving the world.
For a limited time, all profits from the sales of Liberator's special edition Heart Wedges (http://www.liberator.com/take-heart-project.html) in exclusive colors will benefit one of three charitable organizations. Customers are able to choose which organization to support based on their chosen product color. Proceeds from the teal Heart Wedge will benefit the Sierra Club Foundation, the lime Heart Wedge benefits the Human Rights Campaign, and the Wounded Warrior Project benefits from a dark purple Heart Wedge.
The organizations were each selected carefully to tie into an element of Liberator's mission. The Sierra Club's environmental endeavors were an inspiration for Liberator's unique vacuum-compression packaging, which reduces environmental impact by significantly decreasing the shipping space and packaging materials needed for delivery.
With all products crafted exclusively in the USA, Liberator is also hugely supportive of US troops, offering a year-round 10% discount on all products for military personnel, and is eager to further the initiative by supporting the Wounded Warrior Project.
In addition, Liberator is proud to support the efforts of the Human Rights Campaign, the nation's largest organization dedicated to the rights of the gay, lesbian, bisexual, and transgender communities. Liberator's dedication to equality and sexual well-being will be further developed throughout the year as the company works to offer more same-sex products and resources.
"The Take Heart Project is an exciting new opportunity for us," said Liberator founder and CEO Louis Friedman. "We are very focused on providing tools and resources to improve people's lives, and we're passionate about supporting organizations that do the same."
Heart Wedges are a unique variation on Liberator's classic Wedge design, and are crafted in a romantic shape to blend in with couples' bedroom decor. Made in Atlanta with high-density foam, a lush velvet cover and a moisture-resistant liner, the Heart Wedge enhances a wide variety of sexual positions for couples, creating new angles for enhanced intimacy and increasing pleasure and performance.
"Our mission at Liberator is to share love, and these are all organizations that do the same," Friedman added. "The impact they have on the community is inspiring to everything we do in our work."
Liberator has been crafting erotic luxury products in its Atlanta headquarters since 2002. Their exclusively USA-made products transform ordinary bedrooms into supportive landscapes for intimacy by presenting angles, elevations, curves and motion that help people of all sizes find satisfying ways to connect with their partners. For more information about the company and campaign, please visit Liberator.com.
About Liberator, Inc.
Liberator, Inc. is a vertically integrated USA-based manufacturer, marketer and multi-channel lifestyle retailer of Liberator® branded products sold through retail stores, mass merchants, and internet retailers worldwide. Established with the conviction that sensual pleasure and fulfillment are essential to a well-lived life, Liberator Bedroom Adventure Gear® empowers exploration, fantasy and the communication of desire for persons of all shapes, sizes and abilities. Products include Liberator shapes, sex furniture, positioning systems, pleasure objects, and sensual / intimate accessories. As a by-product from the manufacturing of Liberator shapes, the Company produces Jaxx, a line of contemporary furniture, which it sells to many of the same mass-market wholesale customers that purchase Liberator Bedroom Adventure Gear. Liberator, Inc. and its operating company, OneUp Innovations, Inc., are headquartered in a 140,000 square foot facility in a suburb of Atlanta, Georgia and have over 120 employees.
For comprehensive investor relations material, including fact sheets, videos, and research reports on Liberator and emerging sexual wellbeing trends visit the Company's investor relations web site at www.invest-in-LUVU-Liberator.com.
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