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NetCracker Spotlights Big Data Analytics to Personalize Customer Care in Leading Catalyst at TM Forum Live! 2014

NetCracker Technology announced today that it is a proud participant in the “Big Data, Big Profits: Harnessing the Power of Analytics” Catalyst demonstration at TM Forum Live! set for June 2-5 at the Acropolis Convention Center in Nice, France. The Catalyst will highlight best practices on harnessing the power of big data analytics to improve customer experience and support business growth.

NetCracker is a major contributor to the Catalyst and will showcase its expertise with production deployments among major CSPs and solutions in four key areas:

  • Personalized, real-time assisted care – Providing customer service representatives with probable reasons for incoming calls and offers personalized resolutions.
  • Proactive care – Enabling CSRs to proactively notify problems to internal and external partners and provide an estimated time for recovery.
  • Churn risk prediction for customer retention – Providing reporting capabilities for customers with high churn risk scores.
  • Real-time, personalized offers – Optimizing existing service plans for customers based on usage, locations and roaming partners. The system has a self-learning capability based on customer offer acceptance trends.

“NetCracker is the leader in applying complex analytics to improve customer experience in the communications industry,” said Sanjay Mewada, VP Strategy at NetCracker. “We have been instrumental in creating the model for customer service in the communications market – helping our customers align network visibility with personalized service requirements to enable proactive customer care.”

The Catalyst is championed by AIS Thailand, China Mobile, MTS Allstream, Orange, Robi Axiata and Saudi Telecom Company. The project will be demonstrated at TM Forum Live!

For more information about the Catalyst, visit TM Forum Live! To learn more about NetCracker’s participation in the Catalyst or its customer experience management solutions, visit

About NetCracker Technology

NetCracker Technology, a subsidiary of NEC Corporation, is the proven partner for communications service providers and cable operators offering comprehensive, end-to-end solutions and delivery capabilities to optimize their enterprise. With its global reach, leading-edge technology, and unbroken track record of successful implementations, NetCracker helps eliminate operational and business silos and delivers real-time experience in an on-demand world. For more information, please visit

NetCracker is a registered trademark of NetCracker Technology Corp. All other company or product names mentioned in this press release may be trademarks or registered trademarks of the respective companies with which they are associated.

About NEC Corporation

NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company’s experience and global resources, NEC’s advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. For more information, visit NEC at

NEC is a registered trademark of NEC Corporation. All Rights Reserved. Other product or service marks mentioned herein are the trademarks of their respective owners. © 2014 NEC Corporation.

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