|By Business Wire||
|May 30, 2014 02:08 PM EDT||
In 15 sessions, GfK’s Health division will explore key issues impacting health providers’ product lifecycle strategies – as well as patients’ ability and willingness to pay for improved health – at this week’s International Society for Pharmacoeconomics and Outcomes Research (ISPOR) conference in Montreal.
Echoing the conference theme, “Examining the Role of Big Data in Health Care Decision Making,” GfK will highlight findings from its Market Access professionals and its Roper Diabetes and Disease Atlas offerings to shed light on quality of life and socio-economic factors that play a key role in stakeholder decision making.
For a full listing of GfK’s presentations, click here.
“Health care manufacturers and payers require integrated insights from comprehensive data sources to find the smartest paths to improved return on investment – whether that is measured in patient satisfaction, health outcomes or corporate bottom lines,” said David Mackenzie, global lead for GfK’s Health division. “Evidence-based research and real-world findings culled from ‘Big Data’ are key to sound strategy and successful products and services. GfK’s diverse presentations at the ISPOR conference illuminate the medical industry’s need for a continued focus on accuracy as well as an openness to new insight sources.”
Overall, 20 members of GfK’s Health team, representing GfK’s global network, will be attending the ISPOR conference. GfK professionals will be at Booth 14 at the Palais de Congrès de Montréal, May 31 through June 4, 2014.
At ISPOR, GfK podium / panel presentations will include:
- “Assessing Whether ‘Big Data’ Solutions Provide Value for Molecular Diagnostic Manufacturers.” The high cost of purchasing data hinders a majority of molecular diagnostic companies, and existing, incomplete data sets do not allow for informed decision making. GfK’s Susan Garfield (US Co-Lead, Market Access, Health) will discuss how bringing together disparate data sources and improving the coding system for molecular diagnostics and electronic medical records (EMRs) will enable more granular, cost-effective analyses of diagnostic impact.
- “EQ5D – Which Dimension Matters Most Among Diabetes Patients?” GfK’s Koenraad Dierick (Health Economics and Outcomes Research Director, Disease Atlas, Health) will provide details from a GfK Roper Global Diabetes Program study that captured information from 1,480 US diabetes patients on Health-Related Quality of Life (HRQoL). Using EQ-5D, the study revisited the main factors that negatively influence HRQoL scores of diabetes patients.
- “Risk Sharing for Medical Devices: Has the Time Come?” GfK’s Susan Garfield will moderate this panel session.
- “How Variation in HTA Processes and Requirements for Molecular Diagnostics Creates Challenges for Manufacturer, Payer and Clinical Stakeholders.” GfK's Susan Garfield will act as moderator for this ISPOR Forum session.
GfK’s Market Access professionals partner with health care companies seeking expert support in pricing, reimbursement, health economics and market access, providing critical insight and knowledge of local health care systems in current and emerging markets.
GfK Disease Atlas comprises global, prospective, cross-section surveys of real-world practice and its impact on patients, with combined insights from physicians, patients and payers that provide essential context to the decisions driving health care provision.
The Roper Global Diabetes Program provides the definitive global perspective on diabetes. Based on feedback from diagnosed patients, the studies provide key information on every facet of diabetes – from patient attitudes and demographics, to product awareness and usage, to source of care and insurance / reimbursement.
Established in 1995, ISPOR promotes the science of pharmacoeconomics (health economics) and outcomes research (the scientific discipline that evaluates the effect of health care interventions on patient well-being, including clinical, economic and patient-centered outcomes) and facilitates the translation of this research into useful information for health care decision makers to increase the efficiency, effectiveness, and fairness of health care to improve health.
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s 80 years of data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Aug. 28, 2015 06:00 PM EDT Reads: 297
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Aug. 28, 2015 05:45 PM EDT Reads: 441
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
Aug. 28, 2015 05:30 PM EDT Reads: 398
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
Aug. 28, 2015 03:45 PM EDT Reads: 164
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Aug. 28, 2015 03:30 PM EDT Reads: 809
Cloud and datacenter migration innovator AppZero has joined the Microsoft Enterprise Cloud Alliance Program. AppZero is a fast, flexible way to move Windows Server applications from any source machine – physical or virtual – to any destination server, in any cloud or datacenter, using its patented container technology. AppZero’s container is also called a Virtual Application Appliance (VAA). To facilitate Microsoft Azure onboarding, AppZero has two purpose-built offerings: AppZero SP for Azure,...
Aug. 28, 2015 03:15 PM EDT
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...
Aug. 28, 2015 03:01 PM EDT
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of ...
Aug. 28, 2015 02:15 PM EDT Reads: 130
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Aug. 28, 2015 02:15 PM EDT Reads: 405
A producer of the first smartphones and tablets, presenter Lee M. Williams will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. In his session at @ThingsExpo, Lee Williams, COO of ETwater, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ET...
Aug. 28, 2015 02:00 PM EDT
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
Aug. 28, 2015 12:30 PM EDT Reads: 103
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of tech...
Aug. 28, 2015 12:30 PM EDT Reads: 141
This Enterprise Strategy Group lab validation report of the NEC Express5800/R320 server with Intel® Xeon® processor presents the benefits of 99.999% uptime NEC fault-tolerant servers that lower overall virtualized server total cost of ownership. This report also includes survey data on the significant costs associated with system outages impacting enterprise and web applications. Click Here to Download Report Now!
Aug. 28, 2015 12:30 PM EDT
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
Aug. 28, 2015 12:00 PM EDT Reads: 184
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
Aug. 28, 2015 12:00 PM EDT Reads: 444