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The Color Run and Shout(R) Partner in 2014

Partnership Joins Forces to Help People Celebrate Life to the Fullest

SALT LAKE CITY, UT--(Marketwired - May 30, 2014) - The Color Run today announced a new 2014 national sponsor -- Shout®, the brand providing products designed to help you remove stains, protect your clothes and give you the confidence to live life to the fullest. Shout® will bring new elements to the event and will engage with Color Runners every step of the way through The Color Run experience.

"We are extremely excited about this new partnership and we look forward to all of the new additions that this partnership with Shout will bring to the event," says Brittany Evans, Director of Sponsorship at The Color Run.

With no winners or official times, The Color Run celebrates healthiness, happiness, and individuality, bringing the community together to create a five-kilometer canvas of colorful fun in which thousands of participants are doused from head to toe in different colors at each kilometer.

Shout® has teamed up with The Color Run as a way to celebrate and help Americans find their fun again. This year, Shout® is inspiring Americans to have fun, live out loud and get a little messy too.

At races across the country, runners will receive a Shout® Color Catcher® sample upon picking up their race kits, and onsite one of the new elements that Shout® will host is the fifth color zone. Shout® will drench participants in vibrant orange and provide orange color packets for Color Runners to use during the Finish Festival.

At select races across the country, runners can stop by the Shout® tent where there will be a misting station that will help lock in their color. There they will also find the Shout 360 Color Camera that will blast runners with even more color and produce a 360 video of their messy moments at every angle that they share with their friends.

There should be no fear about getting messy at the 'Happiest 5k on the Planet' when the Shout® Clean Zone will be available for participants before they head home. Color Runners can stop off at the Clean Zone where they will have the excess color blown right off before they step into their cars.

Participation in, and buzz for, The Color Run has exploded since its debut in 2012 with more than 220 events being launched in 50+ countries in 2014.

About The Color Run

The Color Run is one of the largest event series in the United States and the first of its kind. Travis Snyder founded the 5k paint race event series in 2012, creating a new genre of running event. The Color Run celebrates healthiness, happiness and individuality, bringing the community together to create a five-kilometer canvas of colorful fun. To learn more about The Color Run, visit www.thecolorrun.com or watch this video.

About Shout
Spills and stains are bound to happen when having fun, but with the stain-fighting power and versatility of Shout®, stains can be treated wherever and whenever they happen, making it easy for families to get the most out of life while still looking their best. Shout® created Shout it Out as way to inspire and enable Americans to have fun, live out loud-and get a little messy, and is sponsoring The Color Run as a way to celebrate and help Americans find their fun again. Shout® has an extensive portfolio of stain removers including Shout® Trigger, Shout® Color Catcher®, Shout® Advanced Ultra Gel Brush and Shout® Wipes. To learn more about Shout®, visit shoutitout.com, the official Facebook Page at https://www.facebook.com/shoutlaundry, Twitter at https://twitter.com/shout and Instagram at http://instagram.com/shout

The Color Run is the largest event series in the United States and the first of its kind. Travis Snyder founded the 5k paint race event series in 2012, creating a new genre of running event. The Color Run celebrates healthiness, happiness and individuality, bringing the community together to create a five-kilometer canvas of colorful fun. To learn more about The Color Run, visit www.thecolorrun.com or watch this video.

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