Welcome!

News Feed Item

Companies Are Turning to Daniel Yomtobian and Advertise.com for Contextual Advertising

LOS ANGELES, CA -- (Marketwired) -- 06/02/14 -- Over the last decade, a shift in the approach to online advertising has taken place. While it has always been about the ad content, now the focus is weighing towards context. It is not just about what is shown in an advertisement, but rather who is looking at the content surrounding it and why. And thanks to continuously advancing advertising technology that is now available, brands can now better segment their audiences in real time based on their browsing interests. This allows them to deliver highly personalized "contextual" advertising messages through banner and text ads.

For companies of all sizes, contextual advertising opens up previously unknown advertising alternatives that can be considerably cheaper than traditional options. Daniel Yomtobian, the CEO and owner of Advertise.com, recognized the need for affordable advertisement solutions and consequently developed a unique contextual advertising platform. Using the same text ad format as major search engines like Google, Yahoo, and Bing, Advertise.com delivers contextual traffic on a cost-per-click basis from premium websites and publishers that offer a variety of ad delivery mechanisms (including intext, content, mobile, toolbar, domain parking, interstitials, email, search, and retargeting). The ads are delivered instantly based on the subject matter of the website that the user is browsing, helping improve the relevance of these ads for users, and the performance of the ads for brands. While contextual advertising does not replace search advertising altogether, it is a powerful addition to any online advertising portfolio.

Advertise.com is dedicated to helping companies deliver high-impact advertising campaigns for less than they would pay through major search engines and other advertising mediums. The Advertise.com Keyword Marketplace allows advertising brands to access thousands of search and content-based publishers through a single, user-friendly interface -- and then bid on the most popular keywords to deliver contextual ads to their target audience. And thanks to the company's patented ClickShield® technology, every ad is monitored around the clock to ensure only the highest quality site visitors.

Advertise.com was originally founded in 2001 as ABCSearch.com by Daniel Yomtobian, and then rebranded in 2009 as Advertise.com. The company has since grown into the world's largest privately held keyword pay-per-click (PPC) network. Yomtobian is proud of his company's success: "We launched Advertise.com to provide advertisers and publishers a new value proposition -- effective, affordable, and easy-to-use advertising campaigns all under one roof."

From his early start as a web designer and Internet marketer, Daniel Yomtobian has helped thousands of businesses drive more visitors to their websites. Prior to founding Advertise.com, he launched the online media and advertising company, WayInternet, as well as the search engine, Findology. Today, Daniel is considered a pioneer in the online advertising industry and was recently described by C-Suite Quarterly as a "...young leader [who] will continue to play an important role in shaping the online world of tomorrow".

Daniel Yomtobian Blog: http://www.DanielYomtobianAdvertise.com

Twitter: http://twitter.com/danielyomtobian

Facebook: http://www.facebook.com/danielyomtobianceo

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2606709

PR Agency Contact:
ICMediaDirect.com
TEL: 1.800.595.0821
www.ICMediaDirect.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...