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WebLinc Client Free People to Give Keynote at the Internet Retailer Conference and Exhibition Mobile Workshop

WebLinc, the eCommerce platform and services provider for the fastest growing online retailers, today announced that Jed Paulson, eCommerce and marketing director with Free People, will present the keynote at the Mobile Workshop during Internet Retailer Conference and Exhibition (IRCE).

Free People is a specialty women’s lifestyle brand that appeals to a social-savvy, mid-20s customer, and is the fastest growing brand within the Urban Outfitters Inc. portfolio. Paulson’s session will focus on how the company’s mobile app, created by WebLinc, fosters an engaging mobile shopping experience that blends fashion with social, highlighting the key performance metrics the brand considers a success.


      Jed Paulson, ecommerce and marketing director, Free People


Mobile Workshop Keynote: How an App Played a Crucial Role in Engaging Shoppers with a Brand


Paulson’s keynote will provide an informative overview to attendees, describing the process and experience when Free People launched its fully shoppable iOS mobile app in 2013 with WebLinc eCommerce. Woven into the app is FP Me, a social network that allows customers to share inspiration and styling photos, view an Instagram-like gallery of other photos, and interact in numerous capacities. Paulson will kick off a full day of mobile content by discussing the role of an app in launching a social engagement program, as well as the effects of the FP Me program on the brand and its customers.


Friday, June 13, 2014 – 8:45 to 9:15 a.m. CT


IRCE, McCormick Place West, Chicago

“We are very proud of our work with Free People,” said Darren Hill, CEO and co-founder of WebLinc. “The FP Me social mobile app continues to deliver results for the brand – hundreds of thousands of app downloads and millions of instances of quality customer engagement – and clearly demonstrates our ability to introduce cutting-edge commerce technology to the fastest growing retail brands.”

To learn more about the mobile workshop at IRCE, click here.

About WebLinc

WebLinc is the eCommerce platform and services provider for the fastest growing online retailers. WebLinc’s modern, agile technologies and strategic expertise empower companies running global, omnichannel commerce operations, and enable retailers to consistently out-pace the competition. Based in Philadelphia with a satellite office in New York, WebLinc powers eCommerce sites for high-growth retailers including URBN’s Free People and Terrain, U.S. Polo Assn., Hello Kitty/Sanrio, Simon Pearce, and Nasty Gal among others. To learn more, visit www.weblinc.com, follow @WebLinc or call 215-925-1800.

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