|By Marketwired .||
|June 2, 2014 12:05 PM EDT||
HERNDON, VA -- (Marketwired) -- 06/02/14 -- Volkswagen of America, Inc. is excited to announce a dynamic video campaign with Top Gear TV host and rallycross driver Tanner Foust to support the launch of the all-new 2015 Golf GTI. Foust, who is also one of the world's leading professional stunt drivers, brings the Golf GTI driving experience to life with the aid of a car fitted with dozens of GoPro® cameras. The versatility of the GoPro camera makes it uniquely suited to highlight the superior performance of the 2015 Golf GTI and its powerful EA888 TSI® turbocharged and direct-injection engine.
The VW team, supported by Deutsch LA, covered an all-new 2015 Golf GTI in GoPro cameras that are capable of capturing incredible footage from unique angles. The result is "Turbocharge the Everyday", an interactive long form video set to debut on June 2, 2014. "People think that you need to take your car to the track to have fun, but the Golf GTI is a blast to drive even when carrying out everyday tasks," said Tanner Foust.
In celebration of the Golf GTI launch, Volkswagen is giving away a GoPro HERO3+ Black Edition camera and mount to customers who purchase or lease the all-new 2015 Golf GTI by June 30, 2014. The camera will enable the lucky owner to capture their own, unique Golf GTI moments (on a closed course).
"We take a lot of pride in the Volkswagen Golf GTI's performance. The GoPro camera is the perfect way to let other people experience the rush you feel behind the wheel of the all-new Golf GTI," said Vinay Shahani, Vice President of Marketing, Volkswagen of America. "It was a fantastic bonus that Tanner Foust, who is one of our drivers for the Volkswagen Andretti Rallycross team, was behind the wheel during the shoot. The combination of Tanner, the Golf GTI, and the GoPro cameras resulted in some thrilling video," added Shahani.
In addition to the Tanner Foust video, Volkswagen has teamed with Motor Trend to produce a series of videos starring professional drivers and automotive influencers. The multi-segment campaign will also take viewers behind-the-scenes with a special look at the creation and execution of these unique Golf GTI videos.
With an impressive list of professional drivers and shooting locations that range from the Redwood Forest and Santa Monica Beach to downtown Los Angeles, the video series highlights the incredible versatility of the original "hot hatch". The first video is set to debut on June 4th, with the rest being released online throughout the month of June.
The Golf GTI video campaign will be supported across the Volkswagen, Motor Trend and GoPro social media channels as well as through paid digital support. All videos for the campaign can be found on readysetgolfgti.com.
About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA's operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Beetle, Beetle Convertible, Eos, Golf, Golf GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, and Touareg vehicles through approximately 640 independent U.S. dealers.
GoPro's versatile cameras and accessories enable people to self-capture immersive and engaging footage of themselves enjoying their favorite activities. From extreme to mainstream, GoPro's HERO® line of wearable and gear-mountable capture devices are transforming the way consumers, professional athletes, and video production professionals capture, manage and share meaningful photo and video content. Based in San Mateo, California, GoPro's products are sold through more than 25,000 stores in over 100 countries worldwide and direct via GoPro.com. GoPro branded content is shared and enjoyed by millions of people on popular media channels such as Instagram, Facebook, Twitter, Vimeo and YouTube.
GOPRO® and HERO® are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.
Motor Trend, a brand of TEN: The Enthusiast Network, was founded in 1949 and is internationally recognized as one of the leading brands in the automotive category. Motor Trend comprises of Motor Trend Magazine; the award-winning website motortrend.com; the Motor Trend YouTube Channel; Motor Trend International Auto Shows and the renowned Motor Trend Car, Truck and SUV of the Year Awards program.
About Deutsch LA
Deutsch LA (www.deutschinc.com) is a multi-disciplinary marketing communications agency known for its ability to drive business results for clients. Deutsch crafts a best-in-class array of marketing programs, including advertising, direct marketing, interactive, media planning and buying, design, public relations, promotions, events and branded entertainment. Deutsch LA clients include Directv, PlayStation, Dr Pepper and Snapple among others.
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