Welcome!

News Feed Item

Niti Badarinath of U.S. Bank Named Digital Banker of the Year

Niti Badarinath of U.S. Bank was named “Digital Banker of the Year” today by American Banker. Badarinath, senior vice president and head of mobile banking and money movement, joined U.S. Bank in 2009 and has helped cement its position as an industry leader in mobile banking.

“We recognized early on that mobile banking was an enormous opportunity to gain market share and deepen customer relationships,” said Kent Stone, vice chairman of consumer banking sales and support for U.S. Bank. “Under Niti’s leadership, we’ve become top-of-mind for industry observers and customers seeking a full-service mobile banking experience. His guidance, insight and drive for success in the mobile channel certainly make him a deserving ‘Digital Banker of the Year.’”

Recognized by the industry for being one of leading innovators, U.S. Bank regularly ranks among the top banks for functional richness, superior customer experience, and ensuring customer security and privacy. Badarinath is responsible for all aspects of U.S. Bank’s mobile channel, including driving the innovation agenda, defining the bank’s long-term strategy and roadmap, defining the business case, setting investment priorities, and managing delivery to U.S. Bank customers. He is also responsible for running the bank’s mobile channel – its adoption and usage growth goals, and meeting revenue commitments.

“Adding value and improving the customer experience are the core drivers of U.S. Bank’s mobile strategy,” said Badarinath. “Our innovations address key customer pain points or provide new, differentiated value to our customers. Our customers seem to love them, as seen by the rapid adoption and use of these new features. A few years ago, paying your cable bill by taking a picture of it with your phone would’ve been unheard of, but now we’ve seen mobile bill pay more than double since the introduction of Photo Bill Pay. The ease of mobile check deposit has driven almost 90 percent of the checks deposited electronically to be done via mobile.”

Notable mobile innovation initiatives at U.S. Bank include:

  • Photo Banking: “Photo Banking” has become a common term across the banking industry, thanks to the leadership of U.S. Bank and Badarinath’s mobile banking team. What began in 2010 when U.S. Bank was one of the first major banks in the nation to bring mobile check deposits to customers, has grown to include other ways of using imaging to enhance the customer experience, and provide innovative new capabilities: U.S. Bank launched Mobile Photo Bill Pay in March 2013, and Mobile Photo Balance Transfer in November 2013.
  • Pay-a-Person: U.S. Bank has made significant customer experience and functional enhancements to its person-to-person (P2P) product. Called “Pay-A-Person,” this builds on the core P2P capability, delivered using Fiserv’s POPMoney, and adds key features like “Send-to-Account” “Request Money,” and “e-Greetings.” U.S. Bank also introduced faster ways of moving money, adding the “Next Day Payments” feature in November 2013 and “Real-Time” or Instant P2P in February 2014. This last feature, the first of its kind among major banks, delivers funds to the recipient instantly.
  • Mobile Payments: In collaboration with our payments innovation team, Badarinath’s team has worked on recent advances in mobile payment innovations including pilot projects in voice biometrics, augmented reality to provide location-aware offers from participating merchants, digital tokenization that increases the security of personal data when making purchases via mobile device, mobile wallets, and streamlined m-commerce through the bank’s up-and-coming app, Peri.

American Banker and Bank Technology News noted a number of these initiatives as determining factors for the award, stating in its article today:

“In the past year, no bank in the country has innovated in mobile banking as much as U.S. Bank. It was one of the first out of the gate with mobile photo bill payments, in March 2013, and late last year it launched an app that allows consumers to apply for a balance transfer to a U.S. Bank credit card simply by taking a picture of a credit card statement. Its pilots of voice biometrics for customer authentication and voice-activated mobile banking are among the first. And a unique app the bank launched this year called Peri is one of the few bank offerings to offer a plausible take on mobile commerce.”

About U.S. Bank
U.S. Bancorp (NYSE: USB), with $371 billion in assets as of March 31, 2014, is the parent company of U.S. Bank National Association, the 5th largest commercial bank in the United States. The Company operates 3,083 banking offices in 25 states and 4,878 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at usbank.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Vulnerability management is vital for large companies that need to secure containers across thousands of hosts, but many struggle to understand how exposed they are when they discover a new high security vulnerability. In his session at 21st Cloud Expo, John Morello, CTO of Twistlock, addressed this pressing concern by introducing the concept of the “Vulnerability Risk Tree API,” which brings all the data together in a simple REST endpoint, allowing companies to easily grasp the severity of the ...
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...