Welcome!

News Feed Item

Niti Badarinath of U.S. Bank Named Digital Banker of the Year

Niti Badarinath of U.S. Bank was named “Digital Banker of the Year” today by American Banker. Badarinath, senior vice president and head of mobile banking and money movement, joined U.S. Bank in 2009 and has helped cement its position as an industry leader in mobile banking.

“We recognized early on that mobile banking was an enormous opportunity to gain market share and deepen customer relationships,” said Kent Stone, vice chairman of consumer banking sales and support for U.S. Bank. “Under Niti’s leadership, we’ve become top-of-mind for industry observers and customers seeking a full-service mobile banking experience. His guidance, insight and drive for success in the mobile channel certainly make him a deserving ‘Digital Banker of the Year.’”

Recognized by the industry for being one of leading innovators, U.S. Bank regularly ranks among the top banks for functional richness, superior customer experience, and ensuring customer security and privacy. Badarinath is responsible for all aspects of U.S. Bank’s mobile channel, including driving the innovation agenda, defining the bank’s long-term strategy and roadmap, defining the business case, setting investment priorities, and managing delivery to U.S. Bank customers. He is also responsible for running the bank’s mobile channel – its adoption and usage growth goals, and meeting revenue commitments.

“Adding value and improving the customer experience are the core drivers of U.S. Bank’s mobile strategy,” said Badarinath. “Our innovations address key customer pain points or provide new, differentiated value to our customers. Our customers seem to love them, as seen by the rapid adoption and use of these new features. A few years ago, paying your cable bill by taking a picture of it with your phone would’ve been unheard of, but now we’ve seen mobile bill pay more than double since the introduction of Photo Bill Pay. The ease of mobile check deposit has driven almost 90 percent of the checks deposited electronically to be done via mobile.”

Notable mobile innovation initiatives at U.S. Bank include:

  • Photo Banking: “Photo Banking” has become a common term across the banking industry, thanks to the leadership of U.S. Bank and Badarinath’s mobile banking team. What began in 2010 when U.S. Bank was one of the first major banks in the nation to bring mobile check deposits to customers, has grown to include other ways of using imaging to enhance the customer experience, and provide innovative new capabilities: U.S. Bank launched Mobile Photo Bill Pay in March 2013, and Mobile Photo Balance Transfer in November 2013.
  • Pay-a-Person: U.S. Bank has made significant customer experience and functional enhancements to its person-to-person (P2P) product. Called “Pay-A-Person,” this builds on the core P2P capability, delivered using Fiserv’s POPMoney, and adds key features like “Send-to-Account” “Request Money,” and “e-Greetings.” U.S. Bank also introduced faster ways of moving money, adding the “Next Day Payments” feature in November 2013 and “Real-Time” or Instant P2P in February 2014. This last feature, the first of its kind among major banks, delivers funds to the recipient instantly.
  • Mobile Payments: In collaboration with our payments innovation team, Badarinath’s team has worked on recent advances in mobile payment innovations including pilot projects in voice biometrics, augmented reality to provide location-aware offers from participating merchants, digital tokenization that increases the security of personal data when making purchases via mobile device, mobile wallets, and streamlined m-commerce through the bank’s up-and-coming app, Peri.

American Banker and Bank Technology News noted a number of these initiatives as determining factors for the award, stating in its article today:

“In the past year, no bank in the country has innovated in mobile banking as much as U.S. Bank. It was one of the first out of the gate with mobile photo bill payments, in March 2013, and late last year it launched an app that allows consumers to apply for a balance transfer to a U.S. Bank credit card simply by taking a picture of a credit card statement. Its pilots of voice biometrics for customer authentication and voice-activated mobile banking are among the first. And a unique app the bank launched this year called Peri is one of the few bank offerings to offer a plausible take on mobile commerce.”

About U.S. Bank
U.S. Bancorp (NYSE: USB), with $371 billion in assets as of March 31, 2014, is the parent company of U.S. Bank National Association, the 5th largest commercial bank in the United States. The Company operates 3,083 banking offices in 25 states and 4,878 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at usbank.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera MyS...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
SaaS companies can greatly expand revenue potential by pushing beyond their own borders. The challenge is how to do this without degrading service quality. In his session at 18th Cloud Expo, Adam Rogers, Managing Director at Anexia, discussed how IaaS providers with a global presence and both virtual and dedicated infrastructure can help companies expand their service footprint with low “go-to-market” costs.
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.