Welcome!

News Feed Item

Boost Mobile Unveils Latest Marketing Campaign Featuring Anthony Davis and Turns Phone Etiquette on its Head

Boost Mobile unveils its latest digital campaign today featuring NBA player Anthony Davis and highlights the company’s commitment to offer the latest smart phones including the Samsung Galaxy S®5.

The digital campaign includes two spots starring Davis, with the first spot, ‘Sushi’ https://www.youtube.com/watch?v=GWB16LrfwcY, airing today. Sushi features Davis as a sushi chef who overhears a customer’s story, interjecting that it can’t compete with the Samsung Galaxy S 5, available on Boost Mobile's unlimited data plan, and Milk Music, Samsung’s new and free music streaming service with 13 million songs.

The humorous campaign created by 180LA challenges the current etiquette of ‘putting down the phone and being in the moment’ with the question, “What if the moment really isn’t that great and your phone is a Samsung Galaxy S 5 with unlimited data from Boost Mobile?”

“We’ve flipped the world of mobile phone etiquette on its head,” noted 180LA Creative Director Anja Duering. “People are scolded for pulling out phones in public but we’re saying that sometimes it’s the right thing to do and you can’t blame people for this indiscretion when using a Samsung Galaxy S 5.”

“Our customers deserve the best choice,” said Angela Rittgers, vice president, marketing, Boost Mobile. “Along with our re-designed monthly unlimited plans that give customers the flexibility to pick the best plan to fit their needs, they also get the latest smartphones they deserve.”

Link to download image http://bit.ly/1nLWrts.

Boost’s Monthly Unlimited Select is a trio of unlimited talk, text and data1 pricing plans that start as low as $40 per month.

Other benefits of Boost Mobile’s wireless service include access to:

  • the popular Boost Mobile Wallet, a mobile solution that provides Boost Mobile Android and iPhone® customers with a cash-based vehicle for accessing cost-effective financial services
  • new International Minute Packs, so customers only buy what they need for international calling
  • add-ons including International Connect, Phone Insurance, and AirG

Boost Mobile, recently recognized by J.D. Power as “Highest Satisfaction with the Purchase Experience among Non-Contract Wireless Providers2,” redefines value for wireless consumers with no long-term contracts on the Nationwide Sprint 4G LTE Network, reaching more than 225 million people and with no long-distance fees.

1 Plans include 3G/4G LTE high-speed data allotments applicable to monthly plan. Video streaming may be limited to 3G speeds. When monthly usage exceeds applicable data plan allotment, data speeds (including video) reduced to 2G speeds for reminder of plan cycle.

2 Boost Mobile received the highest numerical score among non-contract wireless providers in the proprietary J.D. Power 2014 Non-Contract Wireless Purchase Experience StudySM-Vol. 1. Study based on responses from 4,468 consumers measuring 7 non-contract wireless providers and measures opinions of consumers who purchased a wireless product or service within the last 6 months. Proprietary study results are based on experiences and perceptions of consumers surveyed July-December 2013. Your experiences may vary. Visit jdpower.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Advances in technology and ubiquitous connectivity have made the utilization of a dispersed workforce more common. Whether that remote team is located across the street or country, management styles/ approaches will have to be adjusted to accommodate this new dynamic. In his session at 17th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., focused on the challenges of managing remote teams, providing real-world examples that demonstrate what works and what do...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...