Welcome!

News Feed Item

Pixelworks Demonstrates World’s First Mobile Video Display Processor at Computex 2014

Pixelworks (NASDAQ: PXLW), an innovative provider of video display processing technology, today announced the world’s first Mobile Video Display Processor, which it will demonstrate at Computex 2014. The introduction of this new processor, code-named Iris, means that mobile device manufacturers, for the very first time, can offer cinematic picture quality on their mobile screens. The Company has a long legacy of creating innovative video display processing solutions for the most demanding large screen applications, and now Pixelworks is extending that technology—and cutting edge picture quality—to all mobile screens.

Video is rapidly becoming the Internet’s “killer app” with video traffic predicted to leap to more than 63% of all Internet traffic by 2017. But an even greater increase is predicted in the number of mobile devices accessing that video1. Yet today’s mobile devices are ill equipped to reliably display the video content headed their way. Not only do their higher resolution screens simply make annoying video artifacts more noticeable, but today, mobile devices lack the video display processing pipelines that remove video artifacts in today’s high resolution large screen applications. Pixelworks is the first to solve this problem with its Iris family of mobile video display processors, and promises to create a new class of mobile device, differentiated on the basis of video quality and user experience.

Pixelworks was able to produce this mobile video quality breakthrough by retargeting its display processing and MEMC technologies for ultra-low power mobile devices. This by itself would be revolutionary enough, but Iris also offers several important system advancements that improve the mobile viewing experience overall. For instance, Iris not only optimizes all aspects of the display that affect video quality, including scaling, motion blur, judder removal, color management and image enhancement, but it also incorporates contrast management and LED backlight control for optimal viewing in any ambient lighting condition. Additionally, Iris works at the system level to offload both the CPU and GPU, improving battery life and freeing up valuable system resources. By incorporating Iris into any mobile system, designers are able to significantly reduce overall system power, improve performance and radically enhance image quality to create a truly differentiated device that is visibly better.

To date, mobile devices have yet to fully address the issue of video quality,” said Bruce Walicek, Pixelworks President and CEO. “But mobile screens are far too pervasive and popular to ignore the problem any longer. We’re very proud of the work we've done to bring Iris to fruition, and we think that with the addition of this technology to mobile devices, consumers will receive the same kind of cinematic viewing experience they’re used to seeing on the highest quality televisions.”

Pixelworks’ demonstration of its Iris Mobile Video Processor will include side-by-side video quality comparisons on today’s mobile screens, showing how Iris addresses the problems of existing mobile video displays and improves the viewing experience.

The company’s portfolio of video display technologies includes the company’s patented Motion Estimation and Motion Compensation (MEMC) and the industry’s only Halo-Free Frame Rate Conversion (FRC)–both of which are critical technologies for creating the most realistic picture possible.

For additional information on Pixelworks’ Iris Mobile Video Processor, as well as an opportunity to view its capabilities at Computex 2014, please contact your local Pixelworks office (http://www.pixelworks.com/locations.php).

Note to Editors:

Media interested in meeting with Pixelworks during Computex 2014 to learn more about the company’s mobile video display technology should contact Jacqueline O’Brien, SAVVY Public Relations, +1 409-594-9230, [email protected].

About Pixelworks, Inc.

Pixelworks creates, develops and markets video display processing technology for digital video applications that demand the very highest quality images. At design centers around the world, Pixelworks engineers constantly push video performance to keep manufacturers of consumer electronics, mobile devices and professional displays worldwide on the leading edge. The company is headquartered in San Jose, CA.

For more information, please visit the company’s Web site at www.pixelworks.com.

Note: Pixelworks and the Pixelworks logo are all registered trademarks of Pixelworks, Inc.

Source: Pixelworks, Inc.

1 Cisco® Visual Networking Index (VNI) Forecast, (2013-2017)

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they bu...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, will discuss some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he’ll go over some of the best practices for structured team migrat...
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
As people view cloud as a preferred option to build IT systems, the size of the cloud-based system is getting bigger and more complex. As the system gets bigger, more people need to collaborate from design to management. As more people collaborate to create a bigger system, the need for a systematic approach to automate the process is required. Just as in software, cloud now needs DevOps. In this session, the audience can see how people can solve this issue with a visual model. Visual models ha...
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
SYS-CON Events announced today that Avere Systems, a leading provider of hybrid cloud enablement solutions, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere Systems was created by file systems experts determined to reinvent storage by changing the way enterprises thought about and bought storage resources. With decades of experience behind the company’s founders, Avere got its ...