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Zeiss Launches the Summer Sale Promotion for the Touit Lenses

The Zeiss New Touit Lenses $200 Instant Rebate Promotion Includes the Touit 2.8/12 and Touit 1.8/32 Lenses in Both E (Sony) and X (Fujifilm) Mount Versions; With Incredible $800 Savings on the Purchase of Both Touit Lenses

NEW YORK, NY--(Marketwired - June 03, 2014) - B&H Photo and Zeiss team up to provide a $200 instant savings rebate for both the Touit 2.8/12 and Touit 1.8/32 lenses, in both E and X mount versions. In addition, we will double the instant rebate if both lenses are purchased together at the same time. This means an incredible $800 savings on the purchase of both Touit lenses!

See the qualifying instant savings on the Touit lenses here:

The Sony E-mount and Fujifilm X-mount Zeiss Touit 32mm f/1.8 and 12mm f/2.8 Lenses Kit from B&H Photo combines two prime lenses designed for mirrorless digital cameras featuring an APS-C-sized sensor. Including a wide-angle and a fast standard lens, this kit contains two ideal lenses for working in everyday conditions. 

$800.00 Instant Savings on the following lens Kits:

Zeiss Touit 32mm f/1.8 and 12mm f/2.8 Lenses Kit for Fujifilm X-Mount cameras

Zeiss Touit 32mm f/1.8 and 12mm f/2.8 Lenses Kit for Sony E-Mount cameras

The Zeiss Touit 32mm f/1.8 lens is a normal length prime lens designed specifically for use on APS-C-sized image sensors, and as such provides a 35mm-equivalent focal length of 48mm. This lens is compatible with Sony E and Fujifilm X mirrorless cameras and supports all camera functions, including autofocus and exposure control.

$200.00 Instant Savings on the following lenses:

Zeiss Touit 32mm f/1.8 Lens for Sony E-Mount cameras

Zeiss Touit 32mm f/1.8 Lens for Fujifilm X-Mount cameras

The Touit 12mm f/2.8 provides a 35mm-equivalent focal length of 18mm and features a Distagon design, which integrates a floating element system that includes two aspherical elements and three partial-dispersion elements to reduce chromatic aberrations and distortion for high image clarity and notable sharpness. The Touit 32mm f/1.8 provides a 35mm-equivalent focal length of 48mm and features a Planar optical design to minimize aberrations and distortions throughout the aperture range. Carl Zeiss T* anti-reflective coatings have also been applied to both lenses, which help to suppress lens flare and ghosting for contrast-rich, color-neutral results. Both lenses also feature a rugged metal lens barrel with rubberized control rings for added tactility and precision during use.

Zeiss Touit 12mm f/2.8 Lens for Sony E-Mount cameras

Zeiss Touit 12mm f/2.8 Lens for Fujifilm X-Mount cameras

The B and H YouTube Channel has an unmatched wealth of educational photography content. Our entertaining and informative videos feature product overviews from our in-house specialists, as well as photography industry experts. You can even view the B&H Event Space presentations from many of the world's foremost photographers, and interviews with some of Photography's most dynamic characters. Tap into this exciting resource by subscribing to the B&H YouTube Channel here:

About B&H Photo Video

As the world's largest source of professional photo, video and audio equipment, B&H Photo Video is known worldwide for the knowledgeable salespeople and fast, reliable shipping that have been satisfying customers for over 40 years. B&H is world-renowned as the place to be for all your photo, video, pro audio, and digital imaging needs. Founded in 1973 as a storefront film shop, the New York City operation quickly grew to become the largest non-chain photo and video equipment store in the United States. The store carries a wide range of products, including professional and specialty equipment for sale both in-store and online. For more information on B&H Photo Video, please visit

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Contact Information
Henry Posner
B&H Photo Video

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