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Infonetics: OTT and Multiscreen TV Drive Spending On Broadcast and Streaming Video Equipment

Market research firm Infonetics Research released excerpts from its latest Broadcast and Streaming Video Equipment and Pay TV Subscribers report, which tracks pay-TV subscribers and video equipment sold to telco IPTV, cable, and satellite TV providers.


“We are very early in a long-term transition to software-based and SDN-controlled video processing, but we believe the shift will result in increased spending on both multiscreen encoders and content delivery network equipment, as pay-TV and over-the-top (OTT) providers begin purchasing these platforms to more efficiently process and distribute video content,” says Jeff Heynen, principal analyst for broadband access and pay TV at Infonetics Research.

Adds Heynen: “Multiscreen and multi-format video give providers the flexibility to deliver video to any end device from nearly every point in their network.”


  • The overall broadcast and streaming video equipment market grew 5.6% worldwide in 2013, to $1.6 billion, as spending on content delivery networks (CDNs) increased while spending on contribution encoders and video-on-demand (VOD) playout servers decreased
    • Infonetics forecasts the total market to top $2.5 billion by 2018
  • CDN platforms are evolving to support an increasing number of over-the-top (OTT) formats such as HTTP Live Streaming (HLS) and Microsoft Smooth Streaming
  • Two of the strongest growing segments in the broadcast and streaming video market are CDN edge servers, which Infonetics expects to grow at a healthy 17% CAGR from 2013 to 2018, and multiscreen broadcast encoders, growing at an 8% CAGR
  • Pay-TV providers are using a mix of platforms, from GPU-based devices to software-only, to create massive and distributed encoding horsepower in the cloud—all managed centrally via software-defined networking (SDN) controllers
  • Harmonic continues to lead the global broadcast and streaming video equipment market, although its revenue share decreased about one point while some competitors gained in 2013


Infonetics’ biannual broadcast and streaming video report provides worldwide and regional market size, forecasts through 2018, analysis, and trends for telco IPTV, cable video, and satellite video broadcast and streaming video equipment and pay-TV subscribers. Equipment tracked: encoders, transcoders, and IRDs; VOD playout servers; and video CDN equipment (CDN edge servers, ABR origin and packaging servers). Vendors tracked: Alcatel-Lucent, Anevia, Arris, Ateme, Broadpeak, Cisco, Concurrent, Edgeware, Elemental, Envivio, Ericsson, Harmonic, Huawei, Imagine Communications, RGB Networks, Thomson, XOR Media, ZTE, and others. To buy the report, contact Infonetics:



Download Infonetics’ 2014 market research brochure, publication calendar, events brochure, report highlights, tables of contents, and more at


Visit to register for upcoming webinars, view recent webinars on demand, or learn about sponsoring a webinar.

  • NFV: An Easier Initial Target Than SDN? (June 19: Attend)
  • Extending Copper Access Networks with Vectoring and G.Fast (View on-demand)
  • Gigabit Broadband Primer for Telcos and Cable Operators (July 10: Sponsor)
  • Virtualizing Video Processing to Distribute Multiscreen TV (Aug. 26: Sponsor)


N. America (West), Asia Pacific: Larry Howard, [email protected], +1 408-583-3335

N. America (East, Midwest), L. America: Scott Coyne, [email protected], +1 408-583-3395

EMEA, India, Singapore: George Stojsavljevic, [email protected], +44 755-488-1623

Japan, South Korea, China, Taiwan:


Infonetics Research ( is an international market research and consulting firm serving the communications industry since 1990. A leader in defining and tracking emerging and established technologies in all world regions, Infonetics helps clients plan, strategize, and compete effectively. View Infonetics’ About Us slides at

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