Welcome!

News Feed Item

Vartopia Simplifies Vendor Deal Registration With Integrated Salesforce.com Solution

Nova Provides Additional Visibility to Identify Lost Revenue

JACKSON, WY -- (Marketwired) -- 06/03/14 -- Vartopia, a leading provider of solutions to the information technology channel, today announced its new deal registration platform for technology vendors, Vartopia Nova. The new offering provides an end to end solution for IT vendors to manage and operationalize the entire deal registration process directly from Salesforce.com CRM.

Deal registration programs have emerged as an industry best practice for managing indirect sales channels. Deal registration programs drive desired partner behavior, enhance partner collaboration, reduce channel conflict, measure partner performance and provide real time visibility into channel pipeline.

However, to reach their full potential, deal registration programs require a software tool to manage the associated processes. Vartopia Nova is the only solution available today 100% focused on this challenge.

"At Vartopia, we're driven by a single vision to help vendors and resellers remove the barriers to channel collaboration," said Michael Reilly, Chief Executive Officer, Vartopia. "Nova strips the complexity and cost out of the entire process -- helping vendors easily and more effectively work with their partners to accelerate time-to-revenue and improve channel profitability."

Nova has three main components each designed to deliver an unprecedented feature set for the relevant stakeholders.

Nova Partner Portal
The Nova Partner Portal is a web application that allows authorized partners to submit, manage and measure their deal registrations. It was designed for partners by partners, with everything they need to improve visibility and reduce operational complexity.

Features and Benefits Include:

  • Partner self-service and administration
  • Support for Partner User Groups and Sales Territories that allow the Partner to define and organize deal registration process and data access based on their unique requirements
  • A registration workflow engine that supports both centralized and decentralized registration processes
  • A comprehensive customized reporting interface that allows partner users to manage their deal registrations and includes a set of standard reports designed to enhance program participation
  • An Analytics dashboard that provides visibility into the partners deal registration pipeline as defined by their Sales Territories down to the sales rep level

Nova Salesforce Application
Nova Salesforce Application is a Salesforce CRM module that allows Vendor uses to review, manage and measure deal registrations directly within Salesforce CRM. It was designed on best practices Vartopia created after working with many of the most successful channel companies in our industry.

Features and Benefits Include:

  • Support for multiple registration programs and or forms; including program rule validation
  • Synchronization of Partner Accounts and Users between the Nova Portal and Salesforce CRM
  • No "per user" licensing fees -- resellers can have as many user accounts as necessary without impacting Salesforce licensing requirements
  • Centralized registration management in Salesforce
    • All Deal Registrations are linked to the corresponding Partner Account, Customer Account and Customer Opportunity
  • Deal registration routing via the Salesforce workflow engine
  • Automatic task creation in Salesforce for deal registrations
  • Inclusion of deal registration data in Salesforce Pipeline Reports providing a consolidated view of direct and channel-driven pipeline
  • Specific and customizable deal registration reports and dashboards in Salesforce

Vartopia Galaxy Integration
Vendors who choose the Vartopia Nova Platform can also make their deal registration programs available in Vartopia Galaxy, the IT industry's only multi-vendor deal registration platform. Vartopia Galaxy has processed over 250,000 deal registrations, worth more than $34 Billion in opportunity value. Over 150 of North America's best Resellers and Solution Providers leverage Vartopia Galaxy to submit, manage and measure their deal registrations for a growing list of IT Vendors including: APC, Cisco, Dell, EMC, HP, Microsoft, NetApp, Stanley Healthcare, Symantec, VMTurbo and VMware.

"Since implementing Vartopia Nova, our partner channel is embracing deal registration and we're seeing a significant influx of opportunities," said Aurel Lebel, Director - Sales Management, STANLEY Healthcare. "We can now quickly review and manage partner deal registrations directly in Salesforce, and have seamlessly incorporated partner lead opportunities into our existing pipeline management process. Before Vartopia, managing and measuring our channel business was a manual and time consuming process. By combining Salesforce and Vartopia, we reduced operational overhead and improved our channel intelligence."

To learn more about Vartopia deal registration solutions, schedule a live demo -- please click here.

About Vartopia
Vartopia provides solutions to the information technology channel designed to help maximize the value of channel incentive programs for all stakeholders. We have a series of interconnected software products that make up the Vartopia Universe. Many of our industry's leading technology Vendors, Distributors, Resellers and Solution Providers use the Vartopia Universe to increase their channel revenue by reducing operational complexity and improving visibility. To learn more about how Vartopia can help increase your channel revenue and profitability, please visit our website at www.vartopia.com.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2606031

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
"Coalfire is a cyber-risk, security and compliance assessment and advisory services firm. We do a lot of work with the cloud service provider community," explained Ryan McGowan, Vice President, Sales (West) at Coalfire Systems, Inc., in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, sha...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
CloudJumper, a Workspace as a Service (WaaS) platform innovator for agile business IT, has been recognized with the Customer Value Leadership Award for its nWorkSpace platform by Frost & Sullivan. The company was also featured in a new report(1) by the industry research firm titled, “Desktop-as-a-Service Buyer’s Guide, 2016,” which provides a comprehensive comparison of DaaS providers, including CloudJumper, Amazon, VMware, and Microsoft.
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.