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Volkswagen of America Reports May 2014 Sales

HERNDON, VA -- (Marketwired) -- 06/03/14 -- Volkswagen of America, Inc. (VWoA)

  • May sales total 32,163 units
  • Passat delivered 8,955 units for the month
  • Jetta sedan delivered 12,049 units for the month
  • Tiguan delivered 2,649 units for the month
  • High-mileage, TDI® Clean Diesel models accounted for 23.6 percent of sales in May
    • Passat TDI sales were 3,172, representing 35.4 percent of sales of the vehicle marking the best year-to-date ever.

Volkswagen of America, Inc. (VWoA) today reported 32,163 units delivered in May. In late May, Volkswagen kicked off sales of the all-new, seventh-generation 2015 Golf GTI. The all-new 2015 Golf TSI and TDI Clean Diesel models will go on sale this August, celebrating 40 years since Volkswagen's iconic hatchback debuted in the United States. To celebrate the Golf GTI launch, Volkswagen is giving away a GoPro HERO3+ Black Edition camera and mount to customers who purchase or lease the all-new 2015 Golf GTI by June 30, 2014. The camera will enable the lucky owner to capture their own, unique Golf GTI moments (on a closed course).

"Though we saw an increase in our consumer traffic and closing rates over the last two weekends, May ended as expected with the impact of certain models in run-out," said Mark McNabb, chief operating officer, Volkswagen of America. "With the launch of the much-anticipated Golf and Golf GTI, as well as the introduction of even more fuel efficient diesel engines in the Volkswagen line-up, we are confident we will broaden the appeal of our product portfolio as we head into summer."

Today, the Insurance Institute for Highway Safety (IIHS) announced that the all-new, seventh-generation Golf and Golf GTI models, when equipped with optional forward collision warning, have earned the coveted 2014 TOP SAFETY PICK+ rating.

The Chattanooga-built Passat totaled 8,955 units delivered for the month. In May the Passat TDI, the only clean diesel in the midsize sedan segment, delivered 3,172 clean diesels or 35.4 percent of total Passat sales. This marks the best year-to-date for Passat TDI® Clean Diesel.

Total Jetta deliveries for May, including SportWagen, accounted for 13,915 units. The Tiguan and Touareg delivered 2,649 and 552 units respectively.

Recent News Highlights:

May 2014 Sales

                                           Yr/Yr%    May14   May 13   Yr/Yr%
                        May 14    May13    change      YTD      YTD   change
Golf                       685    1,593    -57.0%    4,083    7,785   -47.6%
GTI                      1,108    1,284    -13.7%    4,844    5,382   -10.0%
Golf R                       -      175   -100.0%       14    1,015   -98.6%
Total Golf R/Golf/GTI    1,793    3,052    -41.3%    8,941   14,182   -37.0%
Jetta Sedan             12,049   14,082    -14.4%   55,646   57,551    -3.3%
     SportWagen          1,866    1,828      2.1%    8,571    8,932    -4.0%
Total Jetta             13,915   15,910    -12.5%   64,217   66,483    -3.4%
Beetle Coupe             1,461    1,639    -10.9%    7,948   10,939   -27.3%
     Convertible         1,268    2,079    -39.0%    5,595    6,468   -13.5%
Total Beetle             2,729    3,718    -26.6%   13,543   17,407   -22.2%
Eos                        467      547    -14.6%    1,540    2,011   -23.4%
Passat                   8,955   10,267    -12.8%   42,553   45,245    -5.9%
CC                       1,030    1,294    -20.4%    4,950    7,034   -29.6%
Tiguan                   2,649    2,635      0.5%   10,758   13,074   -17.7%
Touareg                    552      586     -5.8%    2,714    3,688   -26.4%
Routan                      73        4  1,725.0%    1,101      711    54.9%
                TOTAL   32,163   38,013    -15.4%  150,317  169,835   -11.5%

About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA), is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA's operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Beetle, Beetle Convertible, Eos, Golf, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg, and Routan vehicles through approximately 640 independent U.S. dealers.

This press release and images are available at media.vw.com. Follow us @VWNews: #VWTDI, #VWThinkBlue.

Jeannine Ginivan
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