Welcome!

News Feed Item

Content & Co and SUBWAY(R) Restaurants Launch Scripted Comedy Series With YouTube Sensation Cimorelli on AwesomenessTV Today

The "Summer with Cimorelli" Premiere Event Will Be Live-Streamed From YouTube Space LA

LOS ANGELES, CA -- (Marketwired) -- 06/03/14 -- Content & Co (www.contentandco.com), the leading LA-based brand studio, SUBWAY® Restaurants, and AwesomenessTV today announced the launch of a new original scripted comedy series with Cimorelli, a six-sister a cappella group, who are among YouTube's biggest stars, with 2.5 million subscribers. "Summer with Cimorelli" will be available on AwesomenessTV, the leading teen/tween destination and Cimorelli's YouTube Channel, part of the AwesomenessTV multi-channel network.

Filmed at YouTube Space LA and on location throughout the LA area, "Summer with Cimorelli" is a five-episode comedy about how the sisters survive the summer with no parents and no cash. Written by Douglas Lieblein, co-executive producer of "Hannah Montana," and directed by Melanie Mayron, director of ABC Family's "Pretty Little Liars," the program pairs top Hollywood creative talent with some of the biggest teen YouTube stars. The series is executive produced by Peter Isacksen of Content & Co.

Content & Co, SUBWAY® Restaurants and AwesomenessTV will kick off the series with a red carpet premiere party at YouTube Space LA, and it will be live-streamed at 7:30pm PT/10:30pm ET.

"As YouTube stars are becoming brands in their own right we are seeing more opportunity to develop premium programming around them with our brand partners," said Stuart McLean, founder and CEO, Content & Co. "The Cimorelli deal is unique in that it sets up all parties -- SUBWAY, AwesomenessTV, Cimorelli and top Hollywood production talent -- to push from the same side of the table, a drastically different approach to the traditional TV model, and one that benefits all partners involved."

An added element is that two new original singles will be featured exclusively on the show.

Tony Pace, Global Chief Marketing Officer at SUBWAY® Franchise World Headquarters, commented: "As entertainment options evolve, we believe brands need to take their appropriate place in the content itself. At SUBWAY, we've had a lot of success reaching our varied target audiences through branded entertainment and are excited to be supporting Cimorelli through our latest endeavor 'Summer with Cimorelli.'"

"We are big fans of Cimorelli, who are part of our network and the first act signed to our music label," said Brian Robbins, CEO and Founder AwesomenessTV. "'Summer with Cimorelli' is a perfect fit for AwesomenessTV, featuring great YouTube talent, great production values and a strong brand partnership, which is why we are turning the launch into a major event for our channel."

As one of the hottest current musical acts, the sister group is signed with Universal Music's Island label. Cimorelli was selected as an iTunes Artist of the Week in 2013, garnering more than 350,000 downloads of its single Made In America and won the Teen Choice Award for Choice Web Star the same year. Additionally, the sister group co-headlined the sold out DigiFest UK, drawing 5,000 attendees and will continue on the tour -- New York City on June 7, Toronto on June 14, and Minnesota on August 24.

About SUBWAY® Restaurants
Headquartered in Milford, Connecticut, SUBWAY® Restaurants is the world's largest restaurant chain with more than 40,000 locations in 100 countries. Co-founded by Fred DeLuca and Dr. Peter Buck in 1965, their partnership marked the beginning of a remarkable journey and paved the way for thousands of entrepreneurs to build and succeed in operating their own business. Long-time leaders in offering consumers nutritional options on-the-go, the brand became the first quick service restaurant in 2012 to meet the American Heart Association's Heart-Check Meal Certification Program nutritional criteria. With a robust social community of over 25 million, SUBWAY engages daily with consumers from around the world. For more information, visit http://www.subway.com, like us on Facebook.com/subway and follow us on twitter.com/subway. SUBWAY® is a registered trademark of Doctor's Associates Inc.

About AwesomenessTV
AwesomenessTV, a leading multi-platform media company serving the global teen audience and one of the most subscribed to teen destinations on YouTube, is a wholly owned subsidiary of DreamWorks Animation (NASDAQ: DWA). Included under the AwesomenessTV banner are AwesomenessTV, a channel featuring scripted and reality series including IMO, Make Me Over, Austin Mahone Takeover, Mindless Takeover, Side Effects and Runaways; AwesomnessX, a channel for guys built around sports, gaming, comedy, pranks and lifestyle; and ATV Network, a community based MCN focused on discovering and supporting the next generation of YouTube stars. Beyond the YouTube platform AwesomenessTV produced and distributed the feature film Mindless Behavior: All Around The World and its first TV series aired on Nickelodeon. AwesomenessTV is headed by Brian Robbins (Smallville, Varsity Blues, All That) and Joe Davola (In Living Color, Smallville, MTV Networks).

About Content & Co
Content & Co is the leading LA-based brand studio that is pioneering the next generation of content creation, enabling brands to partner with the best creative talent in Hollywood to become the distributor and financier of their own original content. From webisodes to short and long format series (scripted and reality) -- Content & Co distributes diverse content for an expanding list of brands that include SUBWAY, Schick and Energizer Personal Care. The company was founded by Stuart McLean, a recognized leader in the fields of brand marketing and branded content. For more information, visit www.contentandco.com or see what we're up to on Facebook and Twitter.

ABOUT YOUTUBE SPACE LA
YouTube Space LA is a state of the art production facility in Los Angeles, CA, designed specifically for YouTube creators to produce original digital video content, from production and editing through uploading to YouTube. Run by YouTube's in-house experts from the Next Lab, the Space serves as a creative production facility for both established and emerging YouTube creators who are part of the YouTube Partner Program. At YouTube Space LA, YouTube creators can learn from industry experts, collaborate with other creators, and have access to the latest production and post-production digital video equipment.

Formerly the home of the Howard Hughes airport, YouTube Space LA is located in the Playa Vista area and totals nearly 41,000 square feet. The Space consists of many large production stages, a backlot equipment room with cameras, lights, mics and grip equipment available for checkout, and post-production resources ranging from private editing suites to voice over recording booths -- all available at no charge by YouTube provided you qualify and your application to use the Space is accepted. For more information, please visit www.youtube.com/space.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
When NSA's digital armory was leaked, it was only a matter of time before the code was morphed into a ransom seeking worm. This talk, designed for C-level attendees, demonstrates a Live Hack of a virtual environment to show the ease in which any average user can leverage these tools and infiltrate their network environment. This session will include an overview of the Shadbrokers NSA leak situation.
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, will motivate why realizing the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insigh...
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo Silicon Valley Call for Papers is now open.
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assis...
The 21st International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Interested in leveling up on your Cloud Foundry skills? Join IBM for Cloud Foundry Days on June 7 at Cloud Expo New York at the Javits Center in New York City. Cloud Foundry Days is a free half day educational conference and networking event. Come find out why Cloud Foundry is the industry's fastest-growing and most adopted cloud application platform.
For financial firms, the cloud is going to increasingly become a crucial part of dealing with customers over the next five years and beyond, particularly with the growing use and acceptance of virtual currencies. There are new data storage paradigms on the horizon that will deliver secure solutions for storing and moving sensitive financial data around the world without touching terrestrial networks. In his session at 20th Cloud Expo, Cliff Beek, President of Cloud Constellation Corporation, w...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...