Welcome!

News Feed Item

Content & Co and SUBWAY(R) Restaurants Launch Scripted Comedy Series With YouTube Sensation Cimorelli on AwesomenessTV Today

The "Summer with Cimorelli" Premiere Event Will Be Live-Streamed From YouTube Space LA

LOS ANGELES, CA -- (Marketwired) -- 06/03/14 -- Content & Co (www.contentandco.com), the leading LA-based brand studio, SUBWAY® Restaurants, and AwesomenessTV today announced the launch of a new original scripted comedy series with Cimorelli, a six-sister a cappella group, who are among YouTube's biggest stars, with 2.5 million subscribers. "Summer with Cimorelli" will be available on AwesomenessTV, the leading teen/tween destination and Cimorelli's YouTube Channel, part of the AwesomenessTV multi-channel network.

Filmed at YouTube Space LA and on location throughout the LA area, "Summer with Cimorelli" is a five-episode comedy about how the sisters survive the summer with no parents and no cash. Written by Douglas Lieblein, co-executive producer of "Hannah Montana," and directed by Melanie Mayron, director of ABC Family's "Pretty Little Liars," the program pairs top Hollywood creative talent with some of the biggest teen YouTube stars. The series is executive produced by Peter Isacksen of Content & Co.

Content & Co, SUBWAY® Restaurants and AwesomenessTV will kick off the series with a red carpet premiere party at YouTube Space LA, and it will be live-streamed at 7:30pm PT/10:30pm ET.

"As YouTube stars are becoming brands in their own right we are seeing more opportunity to develop premium programming around them with our brand partners," said Stuart McLean, founder and CEO, Content & Co. "The Cimorelli deal is unique in that it sets up all parties -- SUBWAY, AwesomenessTV, Cimorelli and top Hollywood production talent -- to push from the same side of the table, a drastically different approach to the traditional TV model, and one that benefits all partners involved."

An added element is that two new original singles will be featured exclusively on the show.

Tony Pace, Global Chief Marketing Officer at SUBWAY® Franchise World Headquarters, commented: "As entertainment options evolve, we believe brands need to take their appropriate place in the content itself. At SUBWAY, we've had a lot of success reaching our varied target audiences through branded entertainment and are excited to be supporting Cimorelli through our latest endeavor 'Summer with Cimorelli.'"

"We are big fans of Cimorelli, who are part of our network and the first act signed to our music label," said Brian Robbins, CEO and Founder AwesomenessTV. "'Summer with Cimorelli' is a perfect fit for AwesomenessTV, featuring great YouTube talent, great production values and a strong brand partnership, which is why we are turning the launch into a major event for our channel."

As one of the hottest current musical acts, the sister group is signed with Universal Music's Island label. Cimorelli was selected as an iTunes Artist of the Week in 2013, garnering more than 350,000 downloads of its single Made In America and won the Teen Choice Award for Choice Web Star the same year. Additionally, the sister group co-headlined the sold out DigiFest UK, drawing 5,000 attendees and will continue on the tour -- New York City on June 7, Toronto on June 14, and Minnesota on August 24.

About SUBWAY® Restaurants
Headquartered in Milford, Connecticut, SUBWAY® Restaurants is the world's largest restaurant chain with more than 40,000 locations in 100 countries. Co-founded by Fred DeLuca and Dr. Peter Buck in 1965, their partnership marked the beginning of a remarkable journey and paved the way for thousands of entrepreneurs to build and succeed in operating their own business. Long-time leaders in offering consumers nutritional options on-the-go, the brand became the first quick service restaurant in 2012 to meet the American Heart Association's Heart-Check Meal Certification Program nutritional criteria. With a robust social community of over 25 million, SUBWAY engages daily with consumers from around the world. For more information, visit http://www.subway.com, like us on Facebook.com/subway and follow us on twitter.com/subway. SUBWAY® is a registered trademark of Doctor's Associates Inc.

About AwesomenessTV
AwesomenessTV, a leading multi-platform media company serving the global teen audience and one of the most subscribed to teen destinations on YouTube, is a wholly owned subsidiary of DreamWorks Animation (NASDAQ: DWA). Included under the AwesomenessTV banner are AwesomenessTV, a channel featuring scripted and reality series including IMO, Make Me Over, Austin Mahone Takeover, Mindless Takeover, Side Effects and Runaways; AwesomnessX, a channel for guys built around sports, gaming, comedy, pranks and lifestyle; and ATV Network, a community based MCN focused on discovering and supporting the next generation of YouTube stars. Beyond the YouTube platform AwesomenessTV produced and distributed the feature film Mindless Behavior: All Around The World and its first TV series aired on Nickelodeon. AwesomenessTV is headed by Brian Robbins (Smallville, Varsity Blues, All That) and Joe Davola (In Living Color, Smallville, MTV Networks).

About Content & Co
Content & Co is the leading LA-based brand studio that is pioneering the next generation of content creation, enabling brands to partner with the best creative talent in Hollywood to become the distributor and financier of their own original content. From webisodes to short and long format series (scripted and reality) -- Content & Co distributes diverse content for an expanding list of brands that include SUBWAY, Schick and Energizer Personal Care. The company was founded by Stuart McLean, a recognized leader in the fields of brand marketing and branded content. For more information, visit www.contentandco.com or see what we're up to on Facebook and Twitter.

ABOUT YOUTUBE SPACE LA
YouTube Space LA is a state of the art production facility in Los Angeles, CA, designed specifically for YouTube creators to produce original digital video content, from production and editing through uploading to YouTube. Run by YouTube's in-house experts from the Next Lab, the Space serves as a creative production facility for both established and emerging YouTube creators who are part of the YouTube Partner Program. At YouTube Space LA, YouTube creators can learn from industry experts, collaborate with other creators, and have access to the latest production and post-production digital video equipment.

Formerly the home of the Howard Hughes airport, YouTube Space LA is located in the Playa Vista area and totals nearly 41,000 square feet. The Space consists of many large production stages, a backlot equipment room with cameras, lights, mics and grip equipment available for checkout, and post-production resources ranging from private editing suites to voice over recording booths -- all available at no charge by YouTube provided you qualify and your application to use the Space is accepted. For more information, please visit www.youtube.com/space.

For more information:
Claire Eisenberg
DiGennaro Communications
+1 212-966-9525
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...
For far too long technology teams have lived in siloes. Not only physical siloes, but cultural siloes pushed by competing objectives. This includes informational siloes where business users require one set of data and tech teams require different data. DevOps intends to bridge these gaps to make tech driven operations more aligned and efficient.
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors!
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.