News Feed Item

Content & Co and SUBWAY(R) Restaurants Launch Scripted Comedy Series With YouTube Sensation Cimorelli on AwesomenessTV Today

The "Summer with Cimorelli" Premiere Event Will Be Live-Streamed From YouTube Space LA

LOS ANGELES, CA -- (Marketwired) -- 06/03/14 -- Content & Co (www.contentandco.com), the leading LA-based brand studio, SUBWAY® Restaurants, and AwesomenessTV today announced the launch of a new original scripted comedy series with Cimorelli, a six-sister a cappella group, who are among YouTube's biggest stars, with 2.5 million subscribers. "Summer with Cimorelli" will be available on AwesomenessTV, the leading teen/tween destination and Cimorelli's YouTube Channel, part of the AwesomenessTV multi-channel network.

Filmed at YouTube Space LA and on location throughout the LA area, "Summer with Cimorelli" is a five-episode comedy about how the sisters survive the summer with no parents and no cash. Written by Douglas Lieblein, co-executive producer of "Hannah Montana," and directed by Melanie Mayron, director of ABC Family's "Pretty Little Liars," the program pairs top Hollywood creative talent with some of the biggest teen YouTube stars. The series is executive produced by Peter Isacksen of Content & Co.

Content & Co, SUBWAY® Restaurants and AwesomenessTV will kick off the series with a red carpet premiere party at YouTube Space LA, and it will be live-streamed at 7:30pm PT/10:30pm ET.

"As YouTube stars are becoming brands in their own right we are seeing more opportunity to develop premium programming around them with our brand partners," said Stuart McLean, founder and CEO, Content & Co. "The Cimorelli deal is unique in that it sets up all parties -- SUBWAY, AwesomenessTV, Cimorelli and top Hollywood production talent -- to push from the same side of the table, a drastically different approach to the traditional TV model, and one that benefits all partners involved."

An added element is that two new original singles will be featured exclusively on the show.

Tony Pace, Global Chief Marketing Officer at SUBWAY® Franchise World Headquarters, commented: "As entertainment options evolve, we believe brands need to take their appropriate place in the content itself. At SUBWAY, we've had a lot of success reaching our varied target audiences through branded entertainment and are excited to be supporting Cimorelli through our latest endeavor 'Summer with Cimorelli.'"

"We are big fans of Cimorelli, who are part of our network and the first act signed to our music label," said Brian Robbins, CEO and Founder AwesomenessTV. "'Summer with Cimorelli' is a perfect fit for AwesomenessTV, featuring great YouTube talent, great production values and a strong brand partnership, which is why we are turning the launch into a major event for our channel."

As one of the hottest current musical acts, the sister group is signed with Universal Music's Island label. Cimorelli was selected as an iTunes Artist of the Week in 2013, garnering more than 350,000 downloads of its single Made In America and won the Teen Choice Award for Choice Web Star the same year. Additionally, the sister group co-headlined the sold out DigiFest UK, drawing 5,000 attendees and will continue on the tour -- New York City on June 7, Toronto on June 14, and Minnesota on August 24.

About SUBWAY® Restaurants
Headquartered in Milford, Connecticut, SUBWAY® Restaurants is the world's largest restaurant chain with more than 40,000 locations in 100 countries. Co-founded by Fred DeLuca and Dr. Peter Buck in 1965, their partnership marked the beginning of a remarkable journey and paved the way for thousands of entrepreneurs to build and succeed in operating their own business. Long-time leaders in offering consumers nutritional options on-the-go, the brand became the first quick service restaurant in 2012 to meet the American Heart Association's Heart-Check Meal Certification Program nutritional criteria. With a robust social community of over 25 million, SUBWAY engages daily with consumers from around the world. For more information, visit http://www.subway.com, like us on Facebook.com/subway and follow us on twitter.com/subway. SUBWAY® is a registered trademark of Doctor's Associates Inc.

About AwesomenessTV
AwesomenessTV, a leading multi-platform media company serving the global teen audience and one of the most subscribed to teen destinations on YouTube, is a wholly owned subsidiary of DreamWorks Animation (NASDAQ: DWA). Included under the AwesomenessTV banner are AwesomenessTV, a channel featuring scripted and reality series including IMO, Make Me Over, Austin Mahone Takeover, Mindless Takeover, Side Effects and Runaways; AwesomnessX, a channel for guys built around sports, gaming, comedy, pranks and lifestyle; and ATV Network, a community based MCN focused on discovering and supporting the next generation of YouTube stars. Beyond the YouTube platform AwesomenessTV produced and distributed the feature film Mindless Behavior: All Around The World and its first TV series aired on Nickelodeon. AwesomenessTV is headed by Brian Robbins (Smallville, Varsity Blues, All That) and Joe Davola (In Living Color, Smallville, MTV Networks).

About Content & Co
Content & Co is the leading LA-based brand studio that is pioneering the next generation of content creation, enabling brands to partner with the best creative talent in Hollywood to become the distributor and financier of their own original content. From webisodes to short and long format series (scripted and reality) -- Content & Co distributes diverse content for an expanding list of brands that include SUBWAY, Schick and Energizer Personal Care. The company was founded by Stuart McLean, a recognized leader in the fields of brand marketing and branded content. For more information, visit www.contentandco.com or see what we're up to on Facebook and Twitter.

YouTube Space LA is a state of the art production facility in Los Angeles, CA, designed specifically for YouTube creators to produce original digital video content, from production and editing through uploading to YouTube. Run by YouTube's in-house experts from the Next Lab, the Space serves as a creative production facility for both established and emerging YouTube creators who are part of the YouTube Partner Program. At YouTube Space LA, YouTube creators can learn from industry experts, collaborate with other creators, and have access to the latest production and post-production digital video equipment.

Formerly the home of the Howard Hughes airport, YouTube Space LA is located in the Playa Vista area and totals nearly 41,000 square feet. The Space consists of many large production stages, a backlot equipment room with cameras, lights, mics and grip equipment available for checkout, and post-production resources ranging from private editing suites to voice over recording booths -- all available at no charge by YouTube provided you qualify and your application to use the Space is accepted. For more information, please visit www.youtube.com/space.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, you'll learn about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how Docke...
Enterprises have been using both Big Data and virtualization for years. Until recently, however, most enterprises have not combined the two. Big Data's demands for higher levels of performance, the ability to control quality-of-service (QoS), and the ability to adhere to SLAs have kept it on bare metal, apart from the modern data center cloud. With recent technology innovations, we've seen the advantages of bare metal erode to such a degree that the enhanced flexibility and reduced costs that ...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Governments around the world are adopting Safe Harbor privacy provisions to protect customer data from leaving sovereign territories. Increasingly, global companies are required to create new instances of their server clusters in multiple countries to keep abreast of these new Safe Harbor laws. Is it worth it? In his session at 19th Cloud Expo, Adam Rogers, Managing Director of Anexia, Inc., will discuss how to keep your data legal and still stay in business.
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
In the 21st century, security on the Internet has become one of the most important issues. We hear more and more about cyber-attacks on the websites of large corporations, banks and even small businesses. When online we’re concerned not only for our own safety but also our privacy. We have to know that hackers usually start their preparation by investigating the private information of admins – the habits, interests, visited websites and so on. On the other hand, our own security is in danger bec...
Successful transition from traditional IT to cloud computing requires three key ingredients: an IT architecture that allows companies to extend their internal best practices to the cloud, a cost point that allows economies of scale, and automated processes that manage risk exposure and maintain regulatory compliance with industry regulations (FFIEC, PCI-DSS, HIPAA, FISMA). The unique combination of VMware, the IBM Cloud, and Cloud Raxak, a 2016 Gartner Cool Vendor in IT Automation, provides a co...
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...