|By Marketwired .||
|June 4, 2014 01:00 AM EDT||
LONDON, ENGLAND -- (Marketwired) -- 06/04/14 -- Hootsuite, the world's most widely used social relationship platform, is today making key announcements during its first European business conference Connect via Hootsuite: London (#CvHL). The business event is bringing together global brands, partners and thought leaders to discuss the key industry trends and best practices in social business strategy. Connect via Hootsuite welcomes hundreds of top businesses and social experts to cover topics from crisis communications and security compliance, to social media at scale and driving business ROI. The conference is Hootsuite's first London event following strong 2014 momentum in EMEA.
Regional EMEA Growth
Hootsuite's expansion in EMEA extends the success of the company, founded in 2008 in Vancouver, Canada. Staff in EMEA has tripled to 110 of the company's 530 global staff (2014 YTD). Throughout Europe, Hootsuite now counts 2.5 million users and is available in 16 languages, nine of which are specific to EMEA. Since January 2014, more than 100 new EMEA enterprise customers have signed with Hootsuite, bringing the total to more than 400 in the region, and over 1,300 globally. Key EMEA customers include 1&1 Internet, adidas, BASF, Cambridge University Press, Celesio, Expedia, Nintendo of Europe, UK Ministry of Defense, LateRooms.com, Network Rail, NATO, Swarovski Group, Thales, WDR, Victorinox and Virgin.
Hootsuite has also seen a rapid growth in revenue in EMEA, with an 87 percent jump since Q1 2013. The Hootsuite Enterprise customer base has increased by 131 percent, Hootsuite Pro customers by 49 percent, and Hootsuite Free customers by 54 percent.
"I'm incredibly proud to be a part of Hootsuite's expansion into Europe. Two years ago we on-boarded our first enterprise customer and today, with a strong team of customer success managers and launch specialists throughout the region, we are set up to amplify our customers' success in social business. Hootsuite's accelerated investment in product innovation, coupled with our extensive ecosystem of partners and social networks across the world, will continue to enable our customers to revolutionise the way they communicate," comments Joseph Smith, General Manager Hootsuite EMEA.
Today, Hootsuite has an innovative and thriving ecosystem of 100+ app integrations, technology partnerships, agencies and solution partners. The growing ecosystem enables global brands to scale and flex their business strategies to cater for specific regions. This network of best-in-breed partner integrations accelerates the ability to harness the value of social relationships and drive social transformation across the business. Customers can choose the tools best suited for their business needs, such as video sharing platforms, file repositories, content discovery, marketing automation, as well as CRM platforms, enabling them to leverage their existing investments.
Key announcements from Connect via Hootsuite: London
Custom Education for Enterprises
Hootsuite has announced a new Custom Education programme to better enable and empower enterprise employees to effectively and responsibly engage on social media. In today's rapidly changing digital landscape, training is crucial for any large organisation to keep up and remain competitive. Early adopters are already rolling out Custom Education across their organisation to address this growing skills gap by developing employee skills and competencies, increasing employee engagement online, building brand advocacy and mitigating social media risk. Hootsuite's Custom Education gives clients a bespoke education platform, tailored content and a cutting-edge curriculum that includes selected lessons from the already existing Hootsuite University, online training platform.
A more refined brand
As part of CvHL, Hootsuite has unveiled a brand refresh which represents the flexibility, confidence and simplicity that over nine million people worldwide have come to rely on with Hootsuite. Dee Anna McPherson, VP of Marketing comments: "The Hootsuite brand has always, and will continue to, reflect the fun, lively and approachable culture of the company. However, use of social media is far more sophisticated today and our brand identity needs to represent the way the company, and the market, has matured."
Suggested content publishing feature
Hootsuite has beta-released a suggested content feature within Publisher, which is designed to help businesses discover rich and engaging content that is relevant to their business. With a few keywords, customers can create an entire week's publishing schedule designed to engage prospects around the topics that matter most. Each post is automatically scheduled for the best possible time to go out using Hootsuite's existing auto-scheduling algorithm. Customers can fine tune results by replacing posts, editing their publishing schedule, or personalising the suggested messages. The more they use suggested content the more the system learns the type of articles and posts they prefer. Available now in Pro and Enterprise.
-- Connect Via Hootsuite London: https://socialbusiness.hootsuite.com/connectviahootsuite.html -- Media Kit: http://media.hootsuite.com/media-kit
Hootsuite is a global social relationship platform for organisations to collaboratively execute strategies across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. Founded in 2008 in Vancouver, the company has more than 9 million users and 744 of the Fortune 1000 companies use Hootsuite. The EMEA headquarters, based in London, currently manages over 400 Enterprise customers. To learn more, visit www.hootsuite.com and follow @HootSuite_UK on Twitter.
EMEA Marketing Manager
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Jan. 17, 2017 11:30 PM EST Reads: 4,234
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of D...
Jan. 17, 2017 11:15 PM EST Reads: 4,845
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
Jan. 17, 2017 11:00 PM EST Reads: 469
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal ...
Jan. 17, 2017 10:30 PM EST Reads: 2,315
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Jan. 17, 2017 10:30 PM EST Reads: 629
DevOps and microservices are permeating software engineering teams broadly, whether these teams are in pure software shops but happen to run a business, such Uber and Airbnb, or in companies that rely heavily on software to run more traditional business, such as financial firms or high-end manufacturers. Microservices and DevOps have created software development and therefore business speed and agility benefits, but they have also created problems; specifically, they have created software securi...
Jan. 17, 2017 09:30 PM EST Reads: 1,734
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Jan. 17, 2017 09:15 PM EST Reads: 7,505
"There is a huge interest in Kubernetes. People are now starting to use Kubernetes and implement it," stated Sebastian Scheele, co-founder of Loodse, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 17, 2017 08:45 PM EST Reads: 1,913
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Jan. 17, 2017 08:00 PM EST Reads: 11,590
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Jan. 17, 2017 06:45 PM EST Reads: 6,212
Providing secure, mobile access to sensitive data sets is a critical element in realizing the full potential of cloud computing. However, large data caches remain inaccessible to edge devices for reasons of security, size, format or limited viewing capabilities. Medical imaging, computer aided design and seismic interpretation are just a few examples of industries facing this challenge. Rather than fighting for incremental gains by pulling these datasets to edge devices, we need to embrace the i...
Jan. 17, 2017 05:15 PM EST Reads: 3,564
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Jan. 17, 2017 04:45 PM EST Reads: 868
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Jan. 17, 2017 04:45 PM EST Reads: 3,052
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
Jan. 17, 2017 04:30 PM EST Reads: 9,616
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walked through how Octob...
Jan. 17, 2017 04:30 PM EST Reads: 2,905