Welcome!

News Feed Item

CORRECTING and REPLACING COVERGIRL® #GirlsCan Makes 5-Year, $5 Million Promise to the Next Generation of Women Who Will Rock the World

The first bullet point under “About the Soledad O’Brien + Brad Raymond Starfish Foundation” should read: Support the foundation's scholarship program to directly fund higher education costs (tuition, books, housing and living expenses) for current scholars (instead of Support the foundation's scholarship program to directly fund higher education costs (tuition, books, housing and living expenses) for about 13 current scholars).

The corrected release reads:

COVERGIRL® #GIRLSCAN MAKES 5-YEAR, $5 MILLION PROMISE TO THE NEXT GENERATION OF WOMEN WHO WILL ROCK THE WORLD

COVERGIRL #GirlsCan is a movement with a mission: to help young women overcome barriers to break boundaries, empowering them to be the next generation to rock the world. The movement was kick-started earlier this year with an inspiring video starring COVERGIRLs Queen Latifah, Ellen DeGeneres, P!nk, Sofia Vergara, Becky G, Katy Perry and Janelle Monáe. With more than 10 million views already and counting, this movement of positivity and #GirlsCan power struck a chord and inspired a provocative conversation.

Now, COVERGIRL is writing an important new chapter in its long history of empowering women to rock their beautiful. Today, the brand announced it will donate a minimum of $5 million over the next five years to support the work of individuals and non-profit organizations that are helping women break barriers and blaze trails. Additionally, COVERGIRL announced through #GirlsCan the first two beneficiaries of its financial commitment: Girls Who Code and the Soledad O’Brien + Brad Raymond Starfish Foundation.

“At COVERGIRL, we’ve always celebrated strong, inspiring women who don’t let anyone or anything stand in their way,” said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. “Our family of feisty, fabulous COVERGIRLs embody this spirit, as each of them have broken boundaries in their own lives and careers. We feel so strongly about empowering women that with #GirlsCan, we’re putting $5 million dollars worth of funding into people and programs with the same passion that we have to motivate women to kick ‘can’t’ to the curb – for good.”

The COVERGIRL #GirlsCan movement will be further ignited by a calendar of content creation, social conversations, funding partnerships, events and activations with a variety of organizations and media partners over the next five years. Starting today, COVERGIRL is participating in the S.H.E. Summit in New York City – a transformational woman’s leadership and lifestyle conference hosted by Claudia Chan and 92nd Street Y. One of the #GirlsCan partners, award-winning journalist, entrepreneur and philanthropist, Soledad O’Brien, will be attending the S.H.E. Summit on Friday, June 6th to join a panel discussion entitled “Breaking Barriers: How to Remove Can’t from the Conversation,” presented by COVERGIRL.

The first beneficiary partners announced are organizations founded on two different passion points, but powerfully aligned in both spirit and purpose with the mission of COVERGIRL’s #GirlsCan.

About Girls Who Code

Founded in 2012, Girls Who Code (www.girlswhocode.com) is a North American non-profit working to close the gender gap in technology. Through its Summer Immersion Program and Girls Who Code Clubs, the organization is leading the movement to inspire, educate, and equip young women with the computing skills to pursue 21st century opportunities.

“Girls are the future of innovation. When you teach young women computer science, you not only open doors for them to succeed in the fast-growing tech field, you empower them with the skills to code solutions for our most pressing problems,” said Reshma Saujani, Founder and CEO of Girls Who Code. “COVERGIRL’s investment in the creativity and capability of girls everywhere will change the world in ways we can only imagine.”

Specifically, COVERGIRL’s $500,000 donation to Girls Who Code will:

  • Support the launch of 100 new Girls Who Code Clubs in schools, libraries, and community centers across North America, reaching upwards of 1,500 middle school and high school girls
  • Fund the recruiting and training of 100 tech industry professionals to lead these clubs
  • Enable middle school and high school girls to receive 60,000 hours of high quality computer science instruction
  • Provide Girls Who Code with the resources to measure its impact, refine its curriculum, and expand its programming for years to come

About the Soledad O’Brien + Brad Raymond Starfish Foundation

Founded in 2011, the Soledad O’Brien + Brad Raymond Starfish Foundation (www.obrienraymondfoundation.org) exists to provide hardworking young women with the resources necessary to succeed. The Starfish Foundation was created to get young women out of the shadows and onto the road toward their dreams. Starfish’s comprehensive collection of programs and initiatives is a holistic approach designed to address the complex needs of the foundation’s family of scholars. In addition to providing financial support, they focus on life skills, career readiness, and network building through mentor relationships. The goal is to create transformational change in the individual lives of the girls.

“I’ve dedicated my career to uncovering the often divisive issues of race, class, wealth, poverty and opportunity among women in America,” said O’Brien, creator of her eponymous foundation. “Getting an education – especially when you can’t see a role model or representation of success in your chosen career path when you look around you – can be revolutionary in the life and future of a girl, and all the girls who come after her. It’s an honor to partner with COVERGIRL’s #GirlsCan program to take my passion and philanthropy to the next level.”

Specifically, COVERGIRL’s #GirlsCan $200,000 donation to the Soledad O’Brien + Brad Raymond Starfish Foundation within the next year will:

  • Support the foundation's scholarship program to directly fund higher education costs (tuition, books, housing and living expenses) for current scholars
  • Provide resources to extend the Foundation’s NYC PowHERful Summit to additional cities impacting over 1,500 young women
  • Enable Starfish to expand its Career Readiness curriculum focused on STEM and entrepreneurship exploration through the creation of a career video library, in which videos will be available free of charge to partner organizations including Girls Inc., United Way, and YMCA
  • Fund a web portal for a community of young women to stay connected and informed about activities and opportunities

In all of COVERGIRL’s activations for #GirlsCan, the brand is committing to providing a megaphone to the voices of women and their stories of breaking boundaries. Challenge the norm. Break boundaries. Rock the world. Share your #GirlsCan story at http://bit.ly/GirlsCAN.

To stay updated on the latest #GirlsCan news, follow COVERGIRL on YouTube youtube.com/Covergirl, Facebook facebook.com/covergirl, Twitter twitter.com/covergirl and Instagram instagram.com/covergirl.

For more information and interview requests, please contact:
 

Rena Dubs – [email protected]

           

Sara Horowitz – [email protected]

Marina Maher Communications Marina Maher Communications
212-485-6834 212-485-6804

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTred processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
The goal of Continuous Testing is to shift testing left to find defects earlier and release software faster. This can be achieved by integrating a set of open source functional and performance testing tools in the early stages of your software delivery lifecycle. There is one process that binds all application delivery stages together into one well-orchestrated machine: Continuous Testing. Continuous Testing is the conveyor belt between the Software Factory and production stages. Artifacts are ...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Quickly find the root cause of complex database problems slowing down your applications. Up to 88% of all application performance issues are related to the database. DPA’s unique response time analysis shows you exactly what needs fixing - in four clicks or less. Optimize performance anywhere. Database Performance Analyzer monitors on-premises, on VMware®, and in the Cloud, including Amazon® AWS and Azure™ virtual machines.
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
Back in February of 2017, Andrew Clay Schafer of Pivotal tweeted the following: “seriously tho, the whole software industry is stuck on deployment when we desperately need architecture and telemetry.” Intrigue in a 140 characters. For me, I hear Andrew saying, “we’re jumping to step 5 before we’ve successfully completed steps 1-4.”
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...