News Feed Item

CORRECTING and REPLACING COVERGIRL® #GirlsCan Makes 5-Year, $5 Million Promise to the Next Generation of Women Who Will Rock the World

The first bullet point under “About the Soledad O’Brien + Brad Raymond Starfish Foundation” should read: Support the foundation's scholarship program to directly fund higher education costs (tuition, books, housing and living expenses) for current scholars (instead of Support the foundation's scholarship program to directly fund higher education costs (tuition, books, housing and living expenses) for about 13 current scholars).

The corrected release reads:


COVERGIRL #GirlsCan is a movement with a mission: to help young women overcome barriers to break boundaries, empowering them to be the next generation to rock the world. The movement was kick-started earlier this year with an inspiring video starring COVERGIRLs Queen Latifah, Ellen DeGeneres, P!nk, Sofia Vergara, Becky G, Katy Perry and Janelle Monáe. With more than 10 million views already and counting, this movement of positivity and #GirlsCan power struck a chord and inspired a provocative conversation.

Now, COVERGIRL is writing an important new chapter in its long history of empowering women to rock their beautiful. Today, the brand announced it will donate a minimum of $5 million over the next five years to support the work of individuals and non-profit organizations that are helping women break barriers and blaze trails. Additionally, COVERGIRL announced through #GirlsCan the first two beneficiaries of its financial commitment: Girls Who Code and the Soledad O’Brien + Brad Raymond Starfish Foundation.

“At COVERGIRL, we’ve always celebrated strong, inspiring women who don’t let anyone or anything stand in their way,” said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. “Our family of feisty, fabulous COVERGIRLs embody this spirit, as each of them have broken boundaries in their own lives and careers. We feel so strongly about empowering women that with #GirlsCan, we’re putting $5 million dollars worth of funding into people and programs with the same passion that we have to motivate women to kick ‘can’t’ to the curb – for good.”

The COVERGIRL #GirlsCan movement will be further ignited by a calendar of content creation, social conversations, funding partnerships, events and activations with a variety of organizations and media partners over the next five years. Starting today, COVERGIRL is participating in the S.H.E. Summit in New York City – a transformational woman’s leadership and lifestyle conference hosted by Claudia Chan and 92nd Street Y. One of the #GirlsCan partners, award-winning journalist, entrepreneur and philanthropist, Soledad O’Brien, will be attending the S.H.E. Summit on Friday, June 6th to join a panel discussion entitled “Breaking Barriers: How to Remove Can’t from the Conversation,” presented by COVERGIRL.

The first beneficiary partners announced are organizations founded on two different passion points, but powerfully aligned in both spirit and purpose with the mission of COVERGIRL’s #GirlsCan.

About Girls Who Code

Founded in 2012, Girls Who Code (www.girlswhocode.com) is a North American non-profit working to close the gender gap in technology. Through its Summer Immersion Program and Girls Who Code Clubs, the organization is leading the movement to inspire, educate, and equip young women with the computing skills to pursue 21st century opportunities.

“Girls are the future of innovation. When you teach young women computer science, you not only open doors for them to succeed in the fast-growing tech field, you empower them with the skills to code solutions for our most pressing problems,” said Reshma Saujani, Founder and CEO of Girls Who Code. “COVERGIRL’s investment in the creativity and capability of girls everywhere will change the world in ways we can only imagine.”

Specifically, COVERGIRL’s $500,000 donation to Girls Who Code will:

  • Support the launch of 100 new Girls Who Code Clubs in schools, libraries, and community centers across North America, reaching upwards of 1,500 middle school and high school girls
  • Fund the recruiting and training of 100 tech industry professionals to lead these clubs
  • Enable middle school and high school girls to receive 60,000 hours of high quality computer science instruction
  • Provide Girls Who Code with the resources to measure its impact, refine its curriculum, and expand its programming for years to come

About the Soledad O’Brien + Brad Raymond Starfish Foundation

Founded in 2011, the Soledad O’Brien + Brad Raymond Starfish Foundation (www.obrienraymondfoundation.org) exists to provide hardworking young women with the resources necessary to succeed. The Starfish Foundation was created to get young women out of the shadows and onto the road toward their dreams. Starfish’s comprehensive collection of programs and initiatives is a holistic approach designed to address the complex needs of the foundation’s family of scholars. In addition to providing financial support, they focus on life skills, career readiness, and network building through mentor relationships. The goal is to create transformational change in the individual lives of the girls.

“I’ve dedicated my career to uncovering the often divisive issues of race, class, wealth, poverty and opportunity among women in America,” said O’Brien, creator of her eponymous foundation. “Getting an education – especially when you can’t see a role model or representation of success in your chosen career path when you look around you – can be revolutionary in the life and future of a girl, and all the girls who come after her. It’s an honor to partner with COVERGIRL’s #GirlsCan program to take my passion and philanthropy to the next level.”

Specifically, COVERGIRL’s #GirlsCan $200,000 donation to the Soledad O’Brien + Brad Raymond Starfish Foundation within the next year will:

  • Support the foundation's scholarship program to directly fund higher education costs (tuition, books, housing and living expenses) for current scholars
  • Provide resources to extend the Foundation’s NYC PowHERful Summit to additional cities impacting over 1,500 young women
  • Enable Starfish to expand its Career Readiness curriculum focused on STEM and entrepreneurship exploration through the creation of a career video library, in which videos will be available free of charge to partner organizations including Girls Inc., United Way, and YMCA
  • Fund a web portal for a community of young women to stay connected and informed about activities and opportunities

In all of COVERGIRL’s activations for #GirlsCan, the brand is committing to providing a megaphone to the voices of women and their stories of breaking boundaries. Challenge the norm. Break boundaries. Rock the world. Share your #GirlsCan story at http://bit.ly/GirlsCAN.

To stay updated on the latest #GirlsCan news, follow COVERGIRL on YouTube youtube.com/Covergirl, Facebook facebook.com/covergirl, Twitter twitter.com/covergirl and Instagram instagram.com/covergirl.

For more information and interview requests, please contact:

Rena Dubs – [email protected]


Sara Horowitz – [email protected]

Marina Maher Communications Marina Maher Communications
212-485-6834 212-485-6804

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
OnProcess Technology has announced it will be a featured speaker at @ThingsExpo, taking place November 1 - 3, 2016, in Santa Clara, California. Dan Gettens, OnProcess’ Chief Analytics Officer, will discuss how Internet of Things (IoT) data can be leveraged to predict product failures, improve uptime and slash costly inventory stock. @ThingsExpo is an annual gathering of IoT and cloud developers, practitioners and thought-leaders who exchange ideas and insights on topics ranging from Big Data in...
SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
Digitization is driving a fundamental change in society that is transforming the way businesses work with their customers, their supply chains and their people. Digital transformation leverages DevOps best practices, such as Agile Parallel Development, Continuous Delivery and Agile Operations to capitalize on opportunities and create competitive differentiation in the application economy. However, information security has been notably absent from the DevOps movement. Speed doesn’t have to negat...
SYS-CON Events announced today that eCube Systems, the leading provider of modern development tools and best practices for Continuous Integration on OpenVMS, will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. eCube Systems offers a family of middleware products and development tools that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...