Welcome!

News Feed Item

CORRECTING and REPLACING COVERGIRL® #GirlsCan Makes 5-Year, $5 Million Promise to the Next Generation of Women Who Will Rock the World

The first bullet point under “About the Soledad O’Brien + Brad Raymond Starfish Foundation” should read: Support the foundation's scholarship program to directly fund higher education costs (tuition, books, housing and living expenses) for current scholars (instead of Support the foundation's scholarship program to directly fund higher education costs (tuition, books, housing and living expenses) for about 13 current scholars).

The corrected release reads:

COVERGIRL® #GIRLSCAN MAKES 5-YEAR, $5 MILLION PROMISE TO THE NEXT GENERATION OF WOMEN WHO WILL ROCK THE WORLD

COVERGIRL #GirlsCan is a movement with a mission: to help young women overcome barriers to break boundaries, empowering them to be the next generation to rock the world. The movement was kick-started earlier this year with an inspiring video starring COVERGIRLs Queen Latifah, Ellen DeGeneres, P!nk, Sofia Vergara, Becky G, Katy Perry and Janelle Monáe. With more than 10 million views already and counting, this movement of positivity and #GirlsCan power struck a chord and inspired a provocative conversation.

Now, COVERGIRL is writing an important new chapter in its long history of empowering women to rock their beautiful. Today, the brand announced it will donate a minimum of $5 million over the next five years to support the work of individuals and non-profit organizations that are helping women break barriers and blaze trails. Additionally, COVERGIRL announced through #GirlsCan the first two beneficiaries of its financial commitment: Girls Who Code and the Soledad O’Brien + Brad Raymond Starfish Foundation.

“At COVERGIRL, we’ve always celebrated strong, inspiring women who don’t let anyone or anything stand in their way,” said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. “Our family of feisty, fabulous COVERGIRLs embody this spirit, as each of them have broken boundaries in their own lives and careers. We feel so strongly about empowering women that with #GirlsCan, we’re putting $5 million dollars worth of funding into people and programs with the same passion that we have to motivate women to kick ‘can’t’ to the curb – for good.”

The COVERGIRL #GirlsCan movement will be further ignited by a calendar of content creation, social conversations, funding partnerships, events and activations with a variety of organizations and media partners over the next five years. Starting today, COVERGIRL is participating in the S.H.E. Summit in New York City – a transformational woman’s leadership and lifestyle conference hosted by Claudia Chan and 92nd Street Y. One of the #GirlsCan partners, award-winning journalist, entrepreneur and philanthropist, Soledad O’Brien, will be attending the S.H.E. Summit on Friday, June 6th to join a panel discussion entitled “Breaking Barriers: How to Remove Can’t from the Conversation,” presented by COVERGIRL.

The first beneficiary partners announced are organizations founded on two different passion points, but powerfully aligned in both spirit and purpose with the mission of COVERGIRL’s #GirlsCan.

About Girls Who Code

Founded in 2012, Girls Who Code (www.girlswhocode.com) is a North American non-profit working to close the gender gap in technology. Through its Summer Immersion Program and Girls Who Code Clubs, the organization is leading the movement to inspire, educate, and equip young women with the computing skills to pursue 21st century opportunities.

“Girls are the future of innovation. When you teach young women computer science, you not only open doors for them to succeed in the fast-growing tech field, you empower them with the skills to code solutions for our most pressing problems,” said Reshma Saujani, Founder and CEO of Girls Who Code. “COVERGIRL’s investment in the creativity and capability of girls everywhere will change the world in ways we can only imagine.”

Specifically, COVERGIRL’s $500,000 donation to Girls Who Code will:

  • Support the launch of 100 new Girls Who Code Clubs in schools, libraries, and community centers across North America, reaching upwards of 1,500 middle school and high school girls
  • Fund the recruiting and training of 100 tech industry professionals to lead these clubs
  • Enable middle school and high school girls to receive 60,000 hours of high quality computer science instruction
  • Provide Girls Who Code with the resources to measure its impact, refine its curriculum, and expand its programming for years to come

About the Soledad O’Brien + Brad Raymond Starfish Foundation

Founded in 2011, the Soledad O’Brien + Brad Raymond Starfish Foundation (www.obrienraymondfoundation.org) exists to provide hardworking young women with the resources necessary to succeed. The Starfish Foundation was created to get young women out of the shadows and onto the road toward their dreams. Starfish’s comprehensive collection of programs and initiatives is a holistic approach designed to address the complex needs of the foundation’s family of scholars. In addition to providing financial support, they focus on life skills, career readiness, and network building through mentor relationships. The goal is to create transformational change in the individual lives of the girls.

“I’ve dedicated my career to uncovering the often divisive issues of race, class, wealth, poverty and opportunity among women in America,” said O’Brien, creator of her eponymous foundation. “Getting an education – especially when you can’t see a role model or representation of success in your chosen career path when you look around you – can be revolutionary in the life and future of a girl, and all the girls who come after her. It’s an honor to partner with COVERGIRL’s #GirlsCan program to take my passion and philanthropy to the next level.”

Specifically, COVERGIRL’s #GirlsCan $200,000 donation to the Soledad O’Brien + Brad Raymond Starfish Foundation within the next year will:

  • Support the foundation's scholarship program to directly fund higher education costs (tuition, books, housing and living expenses) for current scholars
  • Provide resources to extend the Foundation’s NYC PowHERful Summit to additional cities impacting over 1,500 young women
  • Enable Starfish to expand its Career Readiness curriculum focused on STEM and entrepreneurship exploration through the creation of a career video library, in which videos will be available free of charge to partner organizations including Girls Inc., United Way, and YMCA
  • Fund a web portal for a community of young women to stay connected and informed about activities and opportunities

In all of COVERGIRL’s activations for #GirlsCan, the brand is committing to providing a megaphone to the voices of women and their stories of breaking boundaries. Challenge the norm. Break boundaries. Rock the world. Share your #GirlsCan story at http://bit.ly/GirlsCAN.

To stay updated on the latest #GirlsCan news, follow COVERGIRL on YouTube youtube.com/Covergirl, Facebook facebook.com/covergirl, Twitter twitter.com/covergirl and Instagram instagram.com/covergirl.

For more information and interview requests, please contact:
 

Rena Dubs – [email protected]

           

Sara Horowitz – [email protected]

Marina Maher Communications Marina Maher Communications
212-485-6834 212-485-6804

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Software-defined storage is a big problem in this industry because so many people have different definitions as they see fit to use it," stated Peter McCallum, VP of Datacenter Solutions at FalconStor Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with b...
"Operations is sort of the maturation of cloud utilization and the move to the cloud," explained Steve Anderson, Product Manager for BMC’s Cloud Lifecycle Management, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
What are the successful IoT innovations from emerging markets? What are the unique challenges and opportunities from these markets? How did the constraints in connectivity among others lead to groundbreaking insights? In her session at @ThingsExpo, Carmen Feliciano, a Principal at AMDG, will answer all these questions and share how you can apply IoT best practices and frameworks from the emerging markets to your own business.
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Cloud analytics is dramatically altering business intelligence. Some businesses will capitalize on these promising new technologies and gain key insights that’ll help them gain competitive advantage. And others won’t. Whether you’re a business leader, an IT manager, or an analyst, we want to help you and the people you need to influence with a free copy of “Cloud Analytics for Dummies,” the essential guide to this explosive new space for business intelligence.
Traditional IT, great for stable systems of record, is struggling to cope with newer, agile systems of engagement requirements coming straight from the business. In his session at 18th Cloud Expo, William Morrish, General Manager of Product Sales at Interoute, outlined ways of exploiting new architectures to enable both systems and building them to support your existing platforms, with an eye for the future. Technologies such as Docker and the hyper-convergence of computing, networking and sto...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, discussed the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filterin...
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...