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Cegedim Relationship Management Announces Groundbreaking Version of Mobile Intelligence, Featuring Innovative Multichannel Engagement Suite
|By Business Wire
|June 6, 2014 02:00 AM EDT
Relationship Management today announced the availability of the
latest release of its Life Sciences-specific Customer Relationship
Management (CRM) platform, Mobile Intelligence, which features a
groundbreaking, complete, single platform that brings multichannel
together, empowering Life Sciences teams to create better customer
interactions. The announcement was made at Cegedim’s annual customer
conference in Rome, where Life Sciences leaders have gathered in a
spirit of co-creation to explore the advances in technology that make
their businesses run more efficiently.
Executing a Multichannel Strategy for Comprehensive Customer
As the healthcare industry continues to evolve and increase in
complexity considering multiple stakeholders, more specialized markets,
increasing regulation and budgetary restrictions, Life Sciences
customer-facing organizations seek a more efficient way to collaborate
that adds value and respects compliance. The need for multichannel
customer engagement becomes imperative to maintain effective customer
relationships. Mobile Intelligence, a versatile solution that
fits multiple situations, offers Life Sciences companies the capability
to coordinate the execution of a multichannel strategy that
differentiates them from competitors, and helps them reach more and
Mobile Intelligence blasts the boundaries of traditional CRM, as
companies know it, because it enables multichannel to become actionable
by providing the widest range of channels from a single platform of
engagement. In addition to the channels existing in previous releases of Mobile
Intelligence, including face-to-face, sampling, closed loop
marketing (CLM), meetings, congresses and contact center, Mobile
Intelligence now supports fast growing channels.
Remote interactions capabilities - online and through the iPad*
Secured Messaging - compliant e-mails for field and customer facing
Enhanced CLM to provide further flexibility to field users
Social CRM enablement, including customer centric collaboration
leveraging Yammer and Lync** integration
Paperless event management
“Mobile Intelligence 10 offers the widest and unmatched set of
channels natively integrated with multi stakeholder data and insights,”
explained Laurent Labrune, Chief Executive Officer of Cegedim
Relationship Management. “This enables each customer facing team to
collaborate to execute their multichannel engagement strategy, using
cross functional mobile solutions adapted to their needs. In so doing,
they maintain their presence and access to target populations, despite
budgetary restrictions, engaging customers in an efficient and compliant
The Cegedim CRM solution helps Life Sciences companies transition from
the traditional face-to-face customer engagement strategy, to an
orchestrated multichannel engagement program which identifies customers
across multiple communication channels; ensures a coherent message
across channels; and finds the right channel mix adapted to each
Other key enhancements to Mobile Intelligence include: offline
coaching capabilities for district managers; mobile order entry for
retail support; and direct access to Cegedim’s OneKey® healthcare
professional (HCP) / healthcare organization (HCO) database, with new
embedded analytic capabilities.
* iPad is a trademark of Apple Inc.
** Yammer is a trademark of
Yammer, Inc., and Lync is a trademark of Microsoft Corporation.
About Cegedim Relationship Management:
Cegedim Relationship Management is the Life Sciences industry’s leading
provider of Customer Relationship Management (CRM) solutions. Designed
specifically for Life Sciences, the company’s innovative business
solutions incorporate a thorough understanding of local, regional and
worldwide trends. Cegedim Relationship Management enables approximately
200,000 users in many of the world’s most innovative companies to stay
ahead of market challenges. In addition to CRM, Cegedim Relationship
Management also provides marketing, data optimization and regulatory
compliance solutions in more than 80 countries. Cegedim Relationship
Management is part of the France-based Cegedim S.A. Group.
To learn more, please visit: www.cegedim.com/rm.
Cegedim Relationship Management on LinkedIn
Founded in 1969, Cegedim is a global technology and services company
specializing in the healthcare field. Cegedim supplies services,
technological tools, specialized software, data flow management services
and databases. Its offerings are targeted notably at healthcare
industries, life sciences companies, healthcare professionals and
insurance companies. The world leader in life sciences CRM, Cegedim is
also one of the leading suppliers of strategic healthcare industry data.
Cegedim employs 8,000 people in more than 80 countries and generated
revenue of €902 million in 2013. Cegedim SA is listed in Paris
To learn more, please visit: www.cegedim.com.
Cegedim on Twitter: @CegedimGroup.
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