Welcome!

News Feed Item

Publicis Groupe, Starcom Mediavest Group, Procter & Gamble, Dove and Cramer-Krasselt Most Effective Marketers in North America According to 2014 Effie Effectiveness Index

The 2014 North America Effie Effectiveness Index rankings were revealed last night at the 46th annual Effie Awards Gala in New York. Starcom MediaVest Group was named both the most effective agency network and individual agency office, the first time a media agency has topped the North American Effie Index rankings since it was launched in 2011. Its parent company, Publicis Groupe, was named the most effective holding company. For the gala finale, Dove Real Beauty Sketches - Winning back Dove Love for Unilever by Ogilvy Brasil and Edelman was revealed as the North American Grand Effie winner (best in show) for the 2014 Effie Awards competition. PHD UK and Mindshare contributed to the win.

Since 1968, Effie Worldwide has honored marketing ideas that work. The Effie Index identifies and ranks the marketing communications industry’s most effective agencies, marketers and brands by analyzing finalist and winner data from worldwide Effie Award competitions.

For the fourth consecutive year, Procter & Gamble is the most effective marketer in North America. Dove is the most effective brand and Cramer-Krasselt is most effective independently held advertising agency.

The North American Grand Effie Award winner was deliberated by the Grand Effie Jury. Finalists (the top scoring Gold Effie Award winners) included the Grand Effie winner, along with Generation Know for Kimberly-Clark’s U by Kotex by Ogilvy & Mather New York (with Geometry Global, Organic, Inc., Marina Maher Communications and Mindshare), It's Not Complicated for AT&T by BBDO Atlanta and BBDO New York, (with FleishmanHillard), Pantene Weather Program for Procter & Gamble by Leo Burnett/Arc Worldwide and Starcom MediaVest Group (with Grey New York and DeVries Global), Pedophile Deterrence Program for Thorn by Goodby, Silverstein & Partners, Recalling 1993 for the New Museum by Droga5 and ZzzQuil Sleep-Aid Launch for Procter & Gamble by Publicis Kaplan Thaler, (with Starcom MediaVest Group).

According to the Dove Real Beauty Sketches Effie entry, “only 4% of women believe they are beautiful. How could Dove inspire to the other 96% to think differently? We discovered the barrier to her feeling beautiful had fundamentally changed, and launched Dove Real Beauty Sketches: a social experiment that introduced women to her inner critic, proving they were more beautiful than they thought. It won back Dove Love by lifting womens’ esteem and drove $24 million incremental sales, a 550% ROI, and $52 million in earned media-in under 5 months.”

“There were strong contenders for this year’s North American Grand Effie Award, but the jury agreed that Dove Real Beauty Sketches seemed to have it all,” said Judy John CEO and Chief Creative Officer Leo Burnett, Canada and member of the 2014 Grand Effie Jury. “The work demonstrated how the power of ideas can influence society and lift brands.”

According to the 2014 North America Effie Effectiveness Index, the top ranking most effective marketers are Procter & Gamble, Kimberly-Clark and Unilever, while the highest ranked effective brands are Dove, U by Kotex and IBM. The most effective advertising holding companies in North America are: Publicis Groupe, WPP Group and Omnicom, and the most effective agency networks are Starcom MediaVest Group, Ogilvy & Mather and BBDO Worldwide. The three most effective agency offices are Starcom MediaVest Group (Chicago), Ogilvy & Mather (New York), Leo Burnett/Arc Worldwide (Chicago), and the most effective independent agencies are Cramer-Krasselt, Droga5 and Wieden+Kennedy.

"There are a number of familiar names in the winners list but what is striking, and exciting, is to see a media company at the top of the Effie Index. It's indicative of just how much our industry landscape has changed,” said Carl Johnson, Effie Worldwide Chairman and Founding Partner of Anomaly. “A brand’s success can be driven by any form of marketing communications executed with excellence, whether that be all things digital, PR, brand activations or even advertising!"

The Global Effie Effectiveness Index rankings will be announced in mid-June. The complete list winners for the North American Effie Awards, as well as the opportunity to read the winning case studies is available on www.effie.org.

About Effie Worldwide

Effie Worldwide is a 501 (c)(3) nonprofit organization championing the practice and practitioners of marketing effectiveness. Effie Worldwide spotlights marketing ideas that work and encourages thoughtful dialogue around the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant insights into effective marketing strategy. The Effie Awards are known by advertisers and agencies globally as the pre‐eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 40 global, regional and national programs across Asia-Pacific, Europe, Latin America, Middle East/North Africa and North America. Effie initiatives include the Effie Effectiveness Index, ranking the most effective companies and brands globally and the Effie Case Database. For more details, visit www.effie.org. Follow @effieawards on Twitter for updates on Effie information, programs and news.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology stack to make software development their differentiating factor. Thus microservices architecture emerged as a potential method to provide development teams with greater flexibility and other advantages, such as the abili...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...