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Kevin Benedict Interviews SAP's Consumer Insight 365 Guru Jim Brooks

MNOs (mobile network operators) collect massive amounts of data on mobile phone usage

MNOs (mobile network operators) collect massive amounts of data on mobile phone usage, activities, web use and location.  SAP has 500 MNO clients around the world.  Combine the two and you have a service that can provide an incredible amount of business insight.  Jim Brooks shares the details of this new SAP service in this interview recorded with me at SAP's SAPPHIRE conference.  Enjoy!

Video Link: http://www.youtube.com/watch?v=kyoqHUEGUJ4&list=UUGizQCw2Zbs3eTLwp7icoqw&feature=share



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Kevin Benedict Writer, Speaker, Editor Senior Analyst, Digital Transformation, EBA, Center for the Future of Work Cognizant View my profile on LinkedIn Learn about mobile strategies at MobileEnterpriseStrategies.com Follow me on Twitter @krbenedict Browse the Mobile Solution Directory Join the Linkedin Group Strategic Enterprise Mobility Join the Google+ Community Mobile Enterprise Strategies Recommended Strategy Book Code Halos Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

More Stories By Kevin Benedict

Kevin Benedict is an opinionated Senior Analyst at Cognizant's Center for the Future of Work, SAP Mentor Alumnus, speaker, writer, and mobile and digital strategies expert. He is a popular keynote speaker, and in the past three years he has shared his insights into mobile and digital strategies with companies in 17 different countries. He has over 30 years of experience working with enterprise applications, and he is a veteran mobile industry executive. He wrote the Forward to SAP Press' bestselling book on enterprise mobility titled Mobilizing Your Enterprise with SAP, and he has written over 3,000 articles.

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