|By Marketwired .||
|June 6, 2014 10:38 AM EDT||
HERNDON, VA -- (Marketwired) -- 06/06/14 -- Volkswagen of America, Inc. today celebrates the start of its new campaign starring the Golf GTI. From television spots featuring world-renowned soccer personalities to social media integrations, Volkswagen is excited for the start of the world's largest sporting event.
The campaign kicks off with a television spot, "Play by Play" showcasing the 2015 Golf GTI and featuring Andres Cantor, the renowned Argentinian sports commentator who is known around the world for his signature goal celebrations. The spot, which depicts Andres instructing his son Nicolas how to drive the Golf GTI with true fútbol flair, will air in Spanish and English beginning Monday, June 9th. Volkswagen's Hispanic advertising agency of record, COD, developed the campaign which also includes "Olé, Olé", an homage to soccer fans everywhere.
"Following the success of our dual language 'Vámonos' Passat ad geared towards the Hispanic market, Volkswagen is excited to continue fostering that valued relationship," said Vinay Shahani, Vice President of Marketing, Volkswagen of America. "We are delighted to align Andres' iconic status in the sports world with Volkswagen's global brand heritage."
"While the number of passionate soccer fans continues to grow in the United States, Andres Cantor has the unique ability to speak to the soccer diehards and the freshly minted fans in an impactful way that resonates with both audiences," said Daniel Marrero, President of COD.
Volkswagen's campaign extends into TV airwaves by teaming with ESPN talent and soccer personalities Alexi Lalas and Michael Ballack (English language) and Univision's Félix Fernández and Hristo Stoichkov (Spanish language). The in-studio hosts and former international players have teamed up with Volkswagen to provide co-branded television creative to support the launch of the all-new Golf GTI model.
While fans eagerly await watching their favorite stars shine on the pitch, Volkswagen is excited to reintroduce the world to the high-performance Golf GTI. Volkswagen believes that soccer fans know talent when they see it, making this summer's tournament the perfect platform to highlight the Golf GTI.
The original hot hatch, the all-new 2015 Golf GTI has a standard 210-horsepower turbocharged and direct-injection TSI® engine that provides more power and torque than its predecessor while delivering better fuel economy. Impressive inside and out, the Golf GTI has seating for five and a trunk that offers more cargo space than any mid-size sedan. Standard features include a touchscreen infotainment system, sport seats, and signature plaid seating surfaces interior.
Volkswagen's comprehensive campaign will be supported across VW social media channels by Edelman Digital. Since sports are one of the most socially engaging activities online, this summer's tournament is likely to generate more tweets, posts, and comments than any other sports event in history. Beyond targeted posts and tweets, Volkswagen is teaming with Deutsch LA to create unique activations such as "Goooooooolf Celebration Video" banners running on ESPN and Univision digital space, giving passionate soccer fans the chance to cheer on their team in a uniquely Volkswagen way. Rounding out the multiplatform campaign is a digital integration with Xbox, through the company's original, interactive series, "Every Street United". All videos for the campaign can be found on readysetgolfgti.com.
About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA's operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Beetle, Beetle Convertible, Eos, Golf, Golf R, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, and Touareg vehicles through approximately 644 independent U.S. dealers.
About Creative On Demand
About CreativeOndemanD -- Fully independent and 100% Minority-owned. With offices in Miami, Los Angeles, New York and Buenos Aires, C.O.D provides total market traditional and digital advertising solutions throughout the United States, Mexico and Latin America. C.O.D has been the Hispanic Agency of Record for Volkswagen of America, Inc. since 2002.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2611832
Ovum, a leading technology analyst firm, has published an in-depth report, Ovum Decision Matrix: Selecting a DevOps Release Management Solution, 2016–17. The report focuses on the automation aspects of DevOps, Release Management and compares solutions from the leading vendors.
Jul. 30, 2016 01:00 PM EDT Reads: 1,850
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
Jul. 30, 2016 01:00 PM EDT Reads: 2,116
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
Jul. 30, 2016 12:00 PM EDT Reads: 1,341
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Jul. 30, 2016 11:30 AM EDT Reads: 1,375
StackIQ has announced the release of Stacki 3.2. Stacki is an easy-to-use Linux server provisioning tool. Stacki 3.2 delivers new capabilities that simplify the automation and integration of site-specific requirements. StackIQ is the commercial entity behind this open source bare metal provisioning tool. Since the release of Stacki in June of 2015, the Stacki core team has been focused on making the Community Edition meet the needs of members of the community, adding features and value, while ...
Jul. 30, 2016 11:00 AM EDT Reads: 621
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Jul. 30, 2016 11:00 AM EDT Reads: 529
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Jul. 30, 2016 10:45 AM EDT Reads: 1,063
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
Jul. 30, 2016 10:15 AM EDT Reads: 1,038
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Jul. 30, 2016 10:15 AM EDT Reads: 1,507
ReadyTalk has expanded the capabilities of the FoxDen collaboration platform announced late last year to include FoxDen Connect, an in-room video collaboration experience that launches with a single touch. With FoxDen Connect, users can now not only engage in HD video conferencing between iOS and Android mobile devices or Chrome browsers, but also set up in-person meeting rooms for video interactions. A host’s mobile device automatically recognizes the presence of a meeting room via beacon tech...
Jul. 30, 2016 10:00 AM EDT Reads: 522
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jul. 30, 2016 10:00 AM EDT Reads: 2,178
Deploying applications in hybrid cloud environments is hard work. Your team spends most of the time maintaining your infrastructure, configuring dev/test and production environments, and deploying applications across environments – which can be both time consuming and error prone. But what if you could automate provisioning and deployment to deliver error free environments faster? What could you do with your free time?
Jul. 30, 2016 09:45 AM EDT Reads: 517
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
Jul. 30, 2016 09:30 AM EDT Reads: 823
Choosing the right cloud for your workloads is a balancing act that can cost your organization time, money and aggravation - unless you get it right the first time. Economics, speed, performance, accessibility, administrative needs and security all play a vital role in dictating your approach to the cloud. Without knowing the right questions to ask, you could wind up paying for capacity you'll never need or underestimating the resources required to run your applications.
Jul. 30, 2016 09:30 AM EDT Reads: 808
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
Jul. 30, 2016 09:15 AM EDT Reads: 1,656