Click here to close now.




















Welcome!

News Feed Item

Elastic Grid Launches New Platform to Make Automated Partner Marketing Quick, Painless and Effective

Elastic Grid (www.elasticgrid.com), the B2B channel marketing solution platform formerly known as Elastic Digital, announced today the launch of its powerful new cloud-based demand generation suite designed to help channel partners launch marketing campaigns in 3 minutes or less. The fully-responsive, mobile-first platform gives partners access to co-branded marketing campaigns, enablement tools and downloadable sales and marketing collateral from any internet-connected device.

“As marketing continues to become more and more complex, partners are getting sick of dealing with being fed a bunch of ingredients for a campaign. After speaking with our existing clients and partners, we designed Elastic Grid – an all-in-one, mobile-first suite of tools that simplifies marketing and delivers fully-cooked, demand generation campaigns ready for launch.” — Cameron Avery, CEO and Founder of Elastic Grid.

Clients turn to Elastic Grid because it is powerful, yet easy to use and delivers results they’re looking for. With one single sign-on, channel partners can now securely access and manage their online marketing campaigns and Elastic Grid’s full suite of tools from anywhere, making the process for bringing campaigns to market faster and more efficient. The Grid simplifies the complexity of demand-generation by providing a one-stop shop for fully-cooked campaigns that include nurture flows, inbound social posts and banners, outbound emails, content, fully-responsive co-brandable digital stories and real-time lead alerts.

Existing customers, including VMware, NetApp and Amazon Web Services will be transitioning over to the new platform.

“The Grid gives Symantec a vehicle to help our partners generate new business. It supplements our field marketing efforts and helps improve the relationship with our partners through enhanced partner experience. For us, the Grid is a key foundational element of our integrated partner marketing demand generation.” — Amy Christopher, Symantec’s Partner Marketing Manager for Asia Pacific and Japan. Symantec’s campaign with Elastic Grid was so successful in Asia Pacific and Japan, the company is now rolling out the new platform globally.

Features of Elastic Grid’s new demand generation platform include:

  • Single Sign-On: Access all vendor platforms through one login.
  • Campaign Launcher Dashboard: A personalized starting point for managing and running campaigns, contacts and accounts.
  • Vendor Portals: A one-stop shop that monitors campaign and partner activity and provides seemingly infinite online and offline marketing, education and enablement resources for partners.
  • Campaign Page: Each campaign has its own landing page for users to preview and select the modules they want to run.
  • Nurture Plans: Campaigns are divided into modules that partners can preview on the Grid. Partners simply select the modules to help them guide a customer/prospect through to a sale.
  • Contact Relationship Management: Manage contacts through a powerful all-in-one interface that displays contacts and their history, and enables partners to filter by maturity. The Grid is also fully integrated with Salesforce.
  • Grid Analytics: Along with standard spreadsheets, partners can view visual, real-time graphs that monitor a campaign or module’s performance, while suppliers can view high-level statistics and trends about marketing performance across regions, partners and quarters.

Elastic Grid also offers concierge services from a team of certified marketing advisors as well as creative services to help write and design new campaigns.

For more information on Elastic Grid, visit www.elasticgrid.com.

About Elastic Grid

Elastic Grid is a fully-responsive, cloud-based, B2B marketing platform. A single sign-on process lets partners securely access and manage their online marketing, on-demand, from any Internet-ready device. Through concierge and creative services, Elastic Grid is a one-stop platform for clients and their partners to create successful marketing campaigns. Founded in 2001, Elastic Grid has offices in San Jose, CA; Salt Lake City, UT; Sydney Australia; and Bucharest, Romania. For more information on Elastic Grid, visit www.elasticgrid.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device acce...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...