|By Marketwired .||
|June 6, 2014 02:00 PM EDT||
SAN FRANCISCO, CA -- (Marketwired) -- 06/06/14 -- Euclid, the leader of in-store retail analytics, today releases its monthly retail benchmarks report to analyze shopper activity and behavior during the month of May. This month's report measured data from tens of millions of domestic shopping sessions to reveal that shoppers made fewer trips to the store than expected, but were very engaged and showed a lot of intent to buy.
Euclid asserts that its metrics illustrate a positive outlook for industry revenues, and estimates sales growth in the following retail verticals of:
- 5% growth year-over-year in general merchandise, apparel, furniture and other (GAFO) retail sales
- 7% growth year-over-year in clothing and apparel sales
- 2% growth year-over-year in general merchandise sales
Here are some of Euclid's top findings in this month's report around shopper behavior metrics:
- Shopper traffic declined eleven percent compared to the same month last year, as travel plans appeared to cannibalize leisure time, with millions of Americans traveling greater than 50 miles from home over the Memorial Day Weekend
- Storefront conversion was up slightly as this May remained more promotional than last year, especially leading up to Mother's Day
- Average duration increased six percent from last year due to a rebounding interest in more exploratory shopping, following the muted winter months. The increase in visit duration was the most significant driver of positive sales performance in May
- Repeat visits decreased one percent year-over-year but bounced back from a low in April. This rebound is another positive sign for sales
The best day of the month was Thursday the 29th, with outperformance across all metrics. The worst day of the month was Sunday the 4th, which saw significant underperformance in traffic. In addition, fewer than expected repeat shoppers were seen on this day.
To view the complete findings, download the full report on shopper activity for the month of May here: http://info.euclidanalytics.com/WC14-05USRB_Reg_RLP.html
Euclid provides answers and insights to brick and mortar retailers in the same way that web analytics services do for e-commerce. Euclid helps retailers quantify the offline impact of marketing, optimize store performance, and understand customer behavior. Euclid's network has grown to capture billions of measurements per day, analyzing hundreds of millions of shopping sessions per year across thousands of locations. Only anonymous, non-personal data is ever collected and only aggregated trend data is used for analysis. Visit http://euclidanalytics.com/ for more information.
Feb. 26, 2017 12:00 AM EST Reads: 1,470
Feb. 25, 2017 11:45 PM EST Reads: 1,974
Feb. 25, 2017 10:45 PM EST Reads: 8,583
Feb. 25, 2017 10:30 PM EST Reads: 1,862
Feb. 25, 2017 09:45 PM EST Reads: 9,319
Feb. 25, 2017 09:00 PM EST Reads: 9,121
Feb. 25, 2017 08:45 PM EST Reads: 4,724
Feb. 25, 2017 08:45 PM EST Reads: 1,943
Feb. 25, 2017 08:00 PM EST Reads: 13,562
Feb. 25, 2017 08:00 PM EST Reads: 11,325
Feb. 25, 2017 08:00 PM EST Reads: 1,915
Feb. 25, 2017 07:45 PM EST Reads: 554
Feb. 25, 2017 07:30 PM EST Reads: 1,819
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Feb. 25, 2017 07:00 PM EST Reads: 8,833
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
Feb. 25, 2017 07:00 PM EST Reads: 1,701