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ZTE Embraces New Strategic Mission to Enable Mobile-ICT Transition

ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code: 000063.SZ), a publicly-listed global provider of telecommunications equipment, network solutions and mobile devices, today outlined the company’s new strategic mission to help customers and partners embrace the era of Mobile-ICT at the ZTE Global Analysts Conference in Shanghai.

Under the company’s new [email protected] strategy, ZTE strives to deliver enhanced quality of life and higher productivity to customers by focusing on delivering world-class innovations in four key areas: smart-pipes, mobile devices, cloud-based services, and big data infrastructure systems. The [email protected] strategy effectively synthesizes ZTE’s industry-leading assets in telecommunications, enterprise ICT and terminal devices to generate greater value for customers and partners in the Mobile-ICT era of seamless service convergence and increased user interactivity.

“The Mobile-ICT era represents a big opportunity for ZTE, as we leverage our strengths in telecommunications, enterprise ICT and terminal devices to drive innovations that will enable consumers and businesses globally to access information and applications more dynamically than ever before,” said Dr. Zhao Xianming, Chief Technology Officer at ZTE.

As a global leader in 4G infrastructure and optical networks, and developer of award-winning proprietary solutions such as Cloud Radio, ZTE is strongly-positioned to deliver the industry’s highest-performance smart-pipe infrastructures and systems, driving innovations in core bearer networks and access networks. ZTE will intensify efforts to develop technologies for cloud-based services systems such as IPTV and Smart City, as well as Data Center, storage, virtualization and other big data infrastructure solutions. In terminal devices, ZTE is committed to building smartphones and devices that will offer superior user experience and performance to consumers globally, enabling them to discover the promise and power of the Mobile-ICT era.

In 2014, ZTE reorganized the company’s operations into three primary business groups and divisions: Operator Solutions, Enterprise Business and Mobile Devices. The new organizational structure allows ZTE to implement the [email protected] strategy with increased operational agility and executional efficiency.

ZTE’s Operator Solutions Business Group will focus on serving larger-sized markets and geographic regions, helping operators innovate in new services and business models. Building on recent developments in managed services operations, such as the multi-year network management contract with E-Plus Group in Germany, ZTE will focus on growing its offerings in services to generate increased value and profitability in the Operator Solutions business.

ZTE Enterprise Business will focus on offering industry-leading solutions to key target industry verticals including transportation, energy, public utilities, financial and Internet, building on the company’s industry-leading technologies such as Smart City and U-Safety.

ZTE Mobile Devices will focus on user-centric innovations in smartphones, tablets and wearable devices that will bring a more rewarding and intuitive experience to consumers under the Smart 2.0 strategy. ZTE will intensify efforts to develop user software and applications to complement the company’s excellence in hardware design and offer an integrated experience for the Mobile-ICT era.

About ZTE

ZTE is a publicly-listed global provider of telecommunications equipment and network solutions with the most comprehensive product range covering virtually every telecommunications sector, including wireless, access & bearer, VAS, terminals and professional services. The company delivers innovative, custom-made products and services to over 500 operators in more than 160 countries, helping them to meet the changing needs of their customers while growing revenue. ZTE commits 10 per cent of its annual revenue to research and development and has leadership roles in several international bodies devoted to developing telecommunications industry standards. ZTE is committed to corporate social responsibility and is a member of the UN Global Compact. The company is China’s only listed telecom manufacturer that is publicly traded on both the Hong Kong and Shenzhen Stock Exchanges (H share stock code: 0763.HK / A share stock code: 000063.SZ). For more information, please visit www.zte.com.cn.

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