|By Shelly Palmer||
|June 8, 2014 07:57 PM EDT||
No, it wasn’t 80s nostalgia. It wasn’t La Forge’s famous visor. It wasn’t even the star power of LeVar Burton himself.
The Opening 100 Words.
The introduction to a donation page is a gateway into a person’s heart, mind and pocketbook. Burton and the “Reading Rainbow” team realize if they can’t hook you right away, you won’t read further, engage with the mission and ultimately donate… EVEN on a project as warm and sentimental as “Reading Rainbow.”
The world moves at lightning speed today, and attention spans come at a premium. (See: How to Improve Everything You Write in Three Minutes or Less.)
Unless you first explain yourself in a concise, focused way, few people will give to your campaign.
OK, let’s dive in. Below are the first 100 words on the Kickstarter page for “Reading Rainbow” (technically 138 for those keeping score).
Hi. LeVar Burton here. You may know me as Kunta Kinte, from ROOTS, or Geordi La Forge, from Star Trek: The Next Generation.
You also may have grown up with me on Reading Rainbow.
It was my mother who taught me that, by picking up a book, I could “go anywhere” and “be anything.” Ever since Reading Rainbow began in 1983, I have dedicated myself to fostering a love of reading in children, just as my mother did for me.
Over the past year, I have watched Kickstarter bring communities together to support artists and inventors. Again and again, I have been inspired by watching like-minded people team up to accomplish impossible dreams, and to change the world.
Now, I am hoping you will join me on my mission: to bring Reading Rainbow back for every child, everywhere.
How “Reading Rainbow” Can Help Your Own Donation Campaign
Let’s examine the 138 words up above. LeVar smartly touches on three points to win your attention:
- LeVar introduces himself so the reader connects with another person and not a company or concept, which is vague and unfeeling.
- He explains his deep connection to the mission (“my mother… taught me”) and why it’s so important to him; again, to humanize the project.
- The final line in bold clearly and unequivocally states the purpose of the campaign.
The “Reading Rainbow” people designed a beautiful infographic with facts and figures on childhood literacy. Yet without the brief, effective lead-in, the reader might drift away and never see the colorful information down below.
Plus, the creative Kickstarter rewards! Like $400 for LeVar to record a personalized voicemail for your incoming calls. Imagine if you never read about that!
Remember the Audience
You have a passion for a certain idea, product, movement or cause and plan to ask for donations. That’s wonderful. I hope everyone finds their purpose and fights hard to make it a reality.
Still, projects with the best intentions may go unnoticed if the writer fails to make an immediate connection with the reader.
If you want our money, then first respect our time and attention.
And since I value yours, I’m done writing.
Here’s a little trip down memory lane!
Dec. 9, 2016 02:30 PM EST Reads: 780
Dec. 9, 2016 02:30 PM EST Reads: 1,249
Dec. 9, 2016 02:15 PM EST Reads: 804
Dec. 9, 2016 02:15 PM EST Reads: 250
Dec. 9, 2016 02:15 PM EST Reads: 1,286
Dec. 9, 2016 02:15 PM EST Reads: 1,770
Dec. 9, 2016 01:30 PM EST Reads: 1,174
Dec. 9, 2016 11:45 AM EST Reads: 7,369
Dec. 9, 2016 11:45 AM EST Reads: 2,238
Dec. 9, 2016 11:45 AM EST Reads: 2,375
Dec. 9, 2016 11:45 AM EST Reads: 1,540
Dec. 9, 2016 11:45 AM EST Reads: 697
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Dec. 9, 2016 11:30 AM EST Reads: 1,011
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
Dec. 9, 2016 11:30 AM EST Reads: 536
"MathFreeOn.com is a line coding platform for engineers and scientists. When they want to solve an engineering problem and they have to use software - they have to pay a lot of money for licenses - but with MathFreeOn you don't have to pay a lot of money. Just go to our site and write the code and you can check the result right away," explained Simon Lee, CMO of MathFreeOn, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Cla...
Dec. 9, 2016 11:21 AM EST Reads: 286