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ZTE’s Drive to Deliver User Value Heralds ‘Smart 2.0’ Age for Mobile Devices
|By Business Wire
|June 8, 2014 11:53 PM EDT
ZTE Mobile Devices today presented a new strategic blueprint to deliver
increased user value, defining a new “Smart 2.0” age when users will
enjoy personalized and productive applications that can be seamlessly
accessed on their smartphones, tablets, wearables, gaming consoles and
myriad other connected devices.
In the “Smart 2.0” age, users will gain increased value through a broad
industry ecosystem comprising device makers, telecommunication
operators, service platforms and distribution partners, ZTE Mobile
Devices CEO Adam Zeng said at the ZTE Global Analysts Conference in
Shanghai. The growth of mobile broadband has helped usher in the age of
“Smart 2.0,” which will displace the “Smart 1.0” model that was
prevalent when traditional broadband was mainstream.
“To deliver increased user value, we need to make the leap into the
‘Smart 2.0’ age to provide customers with the improved user experience
they deserve,” Mr. Zeng said. “ZTE is committed to providing users with
personalized applications seamlessly integrated with their devices to
allow customers to take advantage of faster mobile connections and get
the best user experience.”
The “Smart 2.0” model forms part of the [email protected] strategic
mission unveiled by ZTE at the conference, which was attended by more
than 100 analysts and industry partners.
ZTE forecasts that there will be more than 100 billion connected devices
by 2020, including 50 billion connected sensors that will make up the
Internet of Things. Automobiles and domestic electronics such as game
consoles will also become more connected.
“Voice control is the key gateway for the Internet of Things, as it is
the most intuitive way for humans to interact with machines,” Mr. Zeng
said. “ZTE is committed to developing the best voice control
technologies in the industry.”
The “Grand S II” and “Star 1,” two 4G smartphones launched by ZTE this
year, both feature some of the most advanced voice-recognition
technologies available on the market.
This year, ZTE also diversified into the wearables market, launching the
“ZTE Grand Watch” at the Consumer Electronics Show in Las Vegas. The
company also debuted the “Funbox,” the world’s fastest home
entertainment console, bringing consumers and families a unique
high-performance all-in-one gaming, video-chatting and online video
Under Mr. Zeng, who took over as head of ZTE Mobile Devices this year,
the company is building a new leadership team with a less hierarchical
management structure to be more responsive to the market and end-users.
Mr. Zeng assumed the role of “Chief Experience Officer” in a quest for
improved user experience across ZTE’s product line.
ZTE is also strengthening its E-commerce and retail channels as the
Mobile Devices business transitions from a B2B to a B2C business model,
diversifying from a reliance on the operators channel.
About ZTE Mobile Devices
ZTE Mobile Devices is a division of ZTE Corporation, a global
telecommunications equipment, networks and mobile devices company
headquartered in Shenzhen, China. ZTE is a publicly traded company
listed on the Hong Kong and Shenzhen stock exchanges.
ZTE is one of the Top 5 mobile handset and smartphone manufacturers in
the world, offering a complete range of mobile devices, including mobile
phones, tablets, mobile broadband modems and hotspots and family desktop
A global leader, ZTE has partnerships with more than 320 major carriers
and distributors in over 160 countries and regions around the globe. It
also has strategic partnerships with 47 of the world’s top 50 carriers.
In 2012, ZTE applied for more international patents than any other
company in the world.
For more information, please visit: www.ztedevices.com
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