|By Marketwired .||
|June 9, 2014 09:05 AM EDT||
DENVER, CO -- (Marketwired) -- 06/09/14 -- SSB Consulting (SSB), a Denver-based enterprise data management and business intelligence consulting company, is proud to report the high rate of success generated by the Denver Center for the Performing Arts using Central Intelligence, SSB's signature customer intelligence platform.
After 40 years showcasing hundreds of Broadway hits, premieres and blockbuster musicals including Disney's The Lion King, The Phantom of the Opera and The Book of Mormon, The Denver Center found itself in possession of a massive database of more than 750,000 patrons, but it lacked a detailed understanding of its customers.
The Denver Center reached out to SSB to help make sense of the database. This meant analyzing millions of lines of data from multiple sources to identify customer lifestyle traits and characteristics, sales history, interests, price sensitivity and other indicators that show what its customers wanted.
To accomplish this, SSB built a custom web application and created a tool that integrates third party data into the DCPA's customer database. Known as Central Intelligence, the SSB platform allows the DCPA to identify the most likely patrons for each campaign. "We target specific customer sub-groups within our overall patron database," said Jennifer Nealson, Chief Marketing Officer for the Denver Center. "Our goal is to be relevant to every individual."
The Denver Center's email marketing campaign to lapsed patrons achieved a 738% ROI, including a 210% clickthrough rate increase, a decrease in opt-outs of 95%, and a 90% decrease in spam complaints. The Denver Center's marketing success is featured in a case study at MarketingSherpa.com.
ABOUT Central Intelligence
Created by SSB Consulting, Central Intelligence is a data warehouse and business intelligence solution that provides near real-time access to customer data from any connected device, enabling executives to make timely decisions that impact revenue and enhance the quality of the experience for their customers.
ABOUT SSB Consulting
From streamlining business processes for companies in healthcare and energy, to helping universities, professional sports teams, and performing arts organizations slice and dice customer data into actionable revenue opportunities, SSB has become a trusted partner by bringing its passion, enthusiasm, thought leadership, software, and technology skills to help its clients succeed. For more information please contact SSB at (720) 425-4027, or visit SSBINFO.com.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2612362
SSB Media Relations
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
May. 24, 2016 03:45 PM EDT Reads: 496
May. 24, 2016 03:30 PM EDT Reads: 832
May. 24, 2016 03:30 PM EDT Reads: 861
May. 24, 2016 02:15 PM EDT Reads: 2,063
May. 24, 2016 02:00 PM EDT Reads: 3,827
May. 24, 2016 01:45 PM EDT Reads: 1,344
May. 24, 2016 01:45 PM EDT Reads: 2,038
May. 24, 2016 01:45 PM EDT Reads: 868
May. 24, 2016 01:30 PM EDT Reads: 964
May. 24, 2016 01:30 PM EDT Reads: 1,726
May. 24, 2016 01:15 PM EDT Reads: 668
May. 24, 2016 01:00 PM EDT Reads: 848
May. 24, 2016 12:00 PM EDT Reads: 3,238
May. 24, 2016 11:00 AM EDT Reads: 1,432
May. 24, 2016 10:30 AM EDT Reads: 690