Click here to close now.




















Welcome!

News Feed Item

Samsung Home Appliances Debuts New Integrated Marketing Campaign to Support Latest Innovations and Largest Launch to Date

Samsung Electronics Co., Ltd., America’s fastest growing appliance brand1 and a global category leader, is supporting its latest home appliance product innovations with its largest integrated marketing campaign to date. Centered around six television spots, the campaign asserts Samsung’s leadership position and underscores its focus on delivering products that answer consumer needs while enhancing their passions for entertaining, cooking and maintaining beautiful homes.

(Photo: Business Wire)

(Photo: Business Wire)

“We are spotlighting new product heroes in the refrigeration, cooking, dish and laundry categories, with an emphasis on our new Samsung Chef Collection line,” said Kevin Dexter, senior vice president of home appliances, Samsung Electronics America. “The creative is both sophisticated and light-hearted, showing how our unique category innovations and industry-leading technology allow consumers to pursue their passions.”

The new TV ads feature Samsung Chef Collection, a suite of premium kitchen appliances designed in collaboration with Michelin star-rated chefs from around the world. The ads, narrated by a French-accented voiceover in the style of a world-class chef, showcase the unique professional chef-inspired insights of each product. For example, the spot for the new Samsung Chef Collection Four-Door Refrigerator features a fragile egg that can now be protected thanks to Samsung’s proprietary Triple Cooling System and Metal Cooling technology. Other spots promote the new Samsung 9100 Washer, which boasts the world’s largest capacity and SuperSpeed wash cycle technology and the Food Showcase Refrigerator with an exterior ShowCase door compartment for frequently used items and an interior InnerCase compartment for longer storage of larger fresh food items.

Beginning today, two :30 television ads featuring the Samsung Chef Collection Range with Flex Duo (titled “La Brûlée et Le Poisson [the brûlée and the fish]) and the Samsung Chef Collection Dishwasher with revolutionary WaterWall Technology (titled “La Cruche [the crock]”), will debut on national television.

Television advertising will be supported by full-page print executions for the Samsung Chef Collection Dishwasher, 9100 Series Front Load Laundry Pair, and Upright and Canister Vacuums. More than 50 insertions in a mix of newspapers and magazines will target the Samsung consumer target, including Better Homes & Gardens, Good Housekeeping, Real Simple and USA Today.

Samsung also will reach consumers online and drive consideration to purchase with digital advertising for the Samsung Chef Collection, Food ShowCase Refrigerator, 9100 Series Front Load Laundry Pair, and Upright and Canister Vacuums. All facets of the new campaign will be supported through Facebook to engage the brand’s social community, and a Samsung.com website refresh features new showcase pages for the latest innovations, giving consumers a deeper and richer product experience. Each showcase page offers informative videos and in-depth information about product features and benefits.

To facilitate in-person interaction with the new products, Samsung has created Samsung Living Atelier, a participatory center of home appliance innovation and design that epitomizes the creativity, energy, vibrancy and sheer innovation of Samsung Home Appliances. Located in New York City and open for five days, it will offer visitors the opportunity to participate in interactive workshops and “test drive” the new kitchen, laundry and cleaning products. Special events are scheduled for media and influencers to preview the new products and meet with Samsung executives.

Samsung’s marketing partners for the campaign include McKinney New York (television and print advertising), Starcom (traditional and digital media planning and buying), nFusion, (website), Edelman Digital (social media) and Current Lifestyle Marketing (public relations and event marketing).

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), is a recognized innovation leader in consumer electronics design and technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics, IT and home appliance products. Samsung is the market leader for HDTVs in the U.S and America’s fastest growing home appliance brand. To discover more of the award-winning products you love with Samsung, please visit www.samsung.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.

1 According to Traqline 2012

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
Everyone talks about continuous integration and continuous delivery but those are just two ends of the pipeline. In the middle of DevOps is continuous testing (CT), and many organizations are struggling to implement continuous testing effectively. After all, without continuous testing there is no delivery. And Lab-As-A-Service (LaaS) enhances the CT with dynamic on-demand self-serve test topologies. CT together with LAAS make a powerful combination that perfectly serves complex software developm...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
In 2014, the market witnessed a massive migration to the cloud as enterprises finally overcame their fears of the cloud’s viability, security, etc. Over the past 18 months, AWS, Google and Microsoft have waged an ongoing battle through a wave of price cuts and new features. For IT executives, sorting through all the noise to make the best cloud investment decisions has become daunting. Enterprises can and are moving away from a "one size fits all" cloud approach. The new competitive field has ...
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Moving an existing on-premise infrastructure into the cloud can be a complex and daunting proposition. It is critical to understand the benefits as well as the challenges associated with either a full or hybrid approach. In his session at 17th Cloud Expo, Richard Weiss, Principal Consultant at Pythian, will present a roadmap that can be leveraged by any organization to plan, analyze, evaluate and execute on a cloud migration solution. He will review the five major cloud transformation phases a...
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing thes...
eCube Systems has released NXTmonitor, a full featured application orchestration solution. NXTmonitor, which inherited the code base of NXTminder, has been extended to support multi-discipline processes and will act as a DevOps utility in a heterogeneous enterprise environment. Previously, NXTminder was packaged with NXTera middleware to configure and manage Entera and NXTera RPC servers. “Since we are widening the focus of this solution to DevOps, we felt the need to change the name to NXTmon...
Amazon and Google have built software-defined data centers (SDDCs) that deliver massively scalable services with great efficiency. Yet, building SDDCs has proven to be a near impossibility for ‘normal’ companies without hyper-scale resources. In his session at 17th Cloud Expo, David Cauthron, founder and chief executive officer of Nimboxx, will discuss the evolution of virtualization (hardware, application, memory, storage) and how commodity / open source hyper converged infrastructure (HCI) so...
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device acce...
This Enterprise Strategy Group lab validation report of the NEC Express5800/R320 server with Intel® Xeon® processor presents the benefits of 99.999% uptime NEC fault-tolerant servers that lower overall virtualized server total cost of ownership. This report also includes survey data on the significant costs associated with system outages impacting enterprise and web applications. Click Here to Download Report Now!
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
Enterprises can achieve rigorous IT security as well as improved DevOps practices and Cloud economics by taking a new, cloud-native approach to application delivery. Because the attack surface for cloud applications is dramatically different than for highly controlled data centers, a disciplined and multi-layered approach that spans all of your processes, staff, vendors and technologies is required. This may sound expensive and time consuming to achieve as you plan how to move selected applicati...
Containers are not new, but renewed commitments to performance, flexibility, and agility have propelled them to the top of the agenda today. By working without the need for virtualization and its overhead, containers are seen as the perfect way to deploy apps and services across multiple clouds. Containers can handle anything from file types to operating systems and services, including microservices. What are microservices? Unlike what the name implies, microservices are not necessarily small,...