|By Business Wire||
|June 9, 2014 09:06 AM EDT||
Samsung Electronics Co., Ltd., America’s fastest growing appliance brand1 and a global category leader, is supporting its latest home appliance product innovations with its largest integrated marketing campaign to date. Centered around six television spots, the campaign asserts Samsung’s leadership position and underscores its focus on delivering products that answer consumer needs while enhancing their passions for entertaining, cooking and maintaining beautiful homes.
(Photo: Business Wire)
“We are spotlighting new product heroes in the refrigeration, cooking, dish and laundry categories, with an emphasis on our new Samsung Chef Collection line,” said Kevin Dexter, senior vice president of home appliances, Samsung Electronics America. “The creative is both sophisticated and light-hearted, showing how our unique category innovations and industry-leading technology allow consumers to pursue their passions.”
The new TV ads feature Samsung Chef Collection, a suite of premium kitchen appliances designed in collaboration with Michelin star-rated chefs from around the world. The ads, narrated by a French-accented voiceover in the style of a world-class chef, showcase the unique professional chef-inspired insights of each product. For example, the spot for the new Samsung Chef Collection Four-Door Refrigerator features a fragile egg that can now be protected thanks to Samsung’s proprietary Triple Cooling System and Metal Cooling technology. Other spots promote the new Samsung 9100 Washer, which boasts the world’s largest capacity and SuperSpeed wash cycle technology and the Food Showcase Refrigerator with an exterior ShowCase door compartment for frequently used items and an interior InnerCase compartment for longer storage of larger fresh food items.
Beginning today, two :30 television ads featuring the Samsung Chef Collection Range with Flex Duo (titled “La Brûlée et Le Poisson [the brûlée and the fish]) and the Samsung Chef Collection Dishwasher with revolutionary WaterWall Technology (titled “La Cruche [the crock]”), will debut on national television.
Television advertising will be supported by full-page print executions for the Samsung Chef Collection Dishwasher, 9100 Series Front Load Laundry Pair, and Upright and Canister Vacuums. More than 50 insertions in a mix of newspapers and magazines will target the Samsung consumer target, including Better Homes & Gardens, Good Housekeeping, Real Simple and USA Today.
Samsung also will reach consumers online and drive consideration to purchase with digital advertising for the Samsung Chef Collection, Food ShowCase Refrigerator, 9100 Series Front Load Laundry Pair, and Upright and Canister Vacuums. All facets of the new campaign will be supported through Facebook to engage the brand’s social community, and a Samsung.com website refresh features new showcase pages for the latest innovations, giving consumers a deeper and richer product experience. Each showcase page offers informative videos and in-depth information about product features and benefits.
To facilitate in-person interaction with the new products, Samsung has created Samsung Living Atelier, a participatory center of home appliance innovation and design that epitomizes the creativity, energy, vibrancy and sheer innovation of Samsung Home Appliances. Located in New York City and open for five days, it will offer visitors the opportunity to participate in interactive workshops and “test drive” the new kitchen, laundry and cleaning products. Special events are scheduled for media and influencers to preview the new products and meet with Samsung executives.
Samsung’s marketing partners for the campaign include McKinney New York (television and print advertising), Starcom (traditional and digital media planning and buying), nFusion, (website), Edelman Digital (social media) and Current Lifestyle Marketing (public relations and event marketing).
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), is a recognized innovation leader in consumer electronics design and technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics, IT and home appliance products. Samsung is the market leader for HDTVs in the U.S and America’s fastest growing home appliance brand. To discover more of the award-winning products you love with Samsung, please visit www.samsung.com.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.
1 According to Traqline 2012
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Apr. 27, 2017 10:45 AM EDT Reads: 1,227
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Apr. 27, 2017 10:45 AM EDT Reads: 2,187
Apr. 27, 2017 10:15 AM EDT Reads: 2,408
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
Apr. 27, 2017 10:15 AM EDT Reads: 1,941
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing be...
Apr. 27, 2017 10:00 AM EDT Reads: 616
Back in February of 2017, Andrew Clay Schafer of Pivotal tweeted the following: “seriously tho, the whole software industry is stuck on deployment when we desperately need architecture and telemetry.” Intrigue in a 140 characters. For me, I hear Andrew saying, “we’re jumping to step 5 before we’ve successfully completed steps 1-4.”
Apr. 27, 2017 09:45 AM EDT Reads: 1,814
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
Apr. 27, 2017 09:30 AM EDT Reads: 986
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Apr. 27, 2017 09:30 AM EDT Reads: 846
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
Apr. 27, 2017 09:15 AM EDT Reads: 649
As pervasive as cloud technology is -- and as persuasive as the arguments are for using it -- the cloud has its limits. Some companies will always have security concerns about storing data in the cloud and certain high-transaction applications will always be better suited for on-premises storage. Those statements were among the bottom-line takeaways delivered at Cloud Expo this week, a three day, bi-annual event focused on cloud technologies, adoption and associated challenges.
Apr. 27, 2017 08:45 AM EDT Reads: 4,013
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
Apr. 27, 2017 08:45 AM EDT Reads: 698
Apr. 27, 2017 08:45 AM EDT Reads: 1,227
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Apr. 27, 2017 08:45 AM EDT Reads: 764
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Apr. 27, 2017 08:00 AM EDT Reads: 988
SYS-CON Events announced today that Hitachi Data Systems, a wholly owned subsidiary of Hitachi LTD., will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City. Hitachi Data Systems (HDS) will be featuring the Hitachi Content Platform (HCP) portfolio. This is the industry’s only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search an...
Apr. 27, 2017 08:00 AM EDT Reads: 617