|By Business Wire||
|June 9, 2014 09:09 AM EDT||
Aptaris™, an innovator in enterprise marketing and promotions management software, announced a multi-year agreement with Topco Associates LLC to deliver marketing and merchandising management solutions to Topco’s member-owners and other clients. This new partnership will be managed by Topco’s Indirect Spend Program, which handles indirect spend areas for Topco including marketing and advertising initiatives.
“The Aptaris software allows instant visibility into the entire promotions process, boosting communication between marketing and merchandising teams and connecting effective promotions with profitable growth,” said Greg Magrisi, vice president of sourcing, Topco Indirect Spend. “We know collaborating with Aptaris will allow our members and customers to strengthen their strategic positioning.”
Topco’s member-owners and diverse client base will have key metrics at their fingertips, accelerating critical decisions to improve the performance of promotional programs. With Aptaris, marketing, merchandising and creative teams use the same system and the same data – eliminating extra work and errors.
As the marketing department plans events and builds campaigns, cross-discipline teams connect marketing promotions, data, workflows and systems. The Aptaris software reduces manual data entry and increases collaboration with retailers and external partners, resulting in improved program execution and marketing ROI.
“Thriving in a complex and competitive environment requires mastery of the new rules of retail and the omni-channel consumer,” said Tom O’Reilly, CEO of Aptaris. “We’re excited to begin working closely with Topco members and customers to increase their volume and profit margins.”
About Topco Associates LLC
Topco Associates LLC is a $12.3 billion, privately held company that provides aggregation, innovation and knowledge management solutions for leading food industry member-owners and customers. Topco leverages the collective volume, knowledge and commitment of these companies to create a competitive advantage in the marketplace by reducing costs and offering winning business-building capabilities.
Aptaris is an enterprise marketing and promotions management innovator delivering visibility and control of the entire marketing communication and promotion process. Aptaris connects systems and data, processes and people so users can quickly identify opportunities, improve communications, get more from budgets, and drive profitability. In a world of fewer resources and growing complexity, Aptaris helps marketers do more with less. Aptaris supports national retailers, distributors and consumer goods vendors. www.GoAptaris.com.
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