Welcome!

News Feed Item

Upcoming Human Capital Management Master Class to Explore Unique Marketing Needs of Vibrant Sector

Experts Jeanne Achille, John Sumser and William Tincup to Reveal the Challenges, Realities and Opportunities Specific to Selling to HR

PRINCETON, NJ -- (Marketwired) -- 06/09/14 -- A one-day executive event, "The Master Class in HCM: Understanding the Marketplace, its Evolution, and its Future" launches next month to provide company leaders, marketing executives and investors with an overview of the complex human capital management marketplace. Being held on Friday, July 11, 2014, it takes place at the historic Nassau Inn Palmer Square in Princeton, N.J.

As the HCM market has very unique subcultures, buying cycles, technical priorities and ecosystems, it can require a large learning curve for those who arrive without a clear understanding of the market. And for marketers, investors, salespeople, executives and technology professionals -- whether experienced in or new to the category -- they will find that the world of HCM isn't what they expected. Yet, without a solid understanding of its landscape and its realities and opportunities, it will be difficult to be competitive and achieve success in this complex arena.

The Master Class in HCM was designed to equip attendees, whether marketers, product developers, product owners, investors or executives, with a clear understanding of the HCM market, its dynamics, what's been tried before and what has been proven to work. Rather than focusing on skills development, marketing techniques or personal development, the course will provide attendees with a comprehensive look at the expansive, and at times counterintuitive, HCM industry landscape. Attendees will also come away with a better understanding of product trends, key players in social media, the analyst community and the biggest areas to watch in regard to investors and M&A.

The event will be hosted by three luminaries in the HCM space: Jeanne Achille, CEO of The Devon Group and widely considered the world's leading HR public relations expert; John Sumser, CEO and founder of HRExaminer.com magazine and principal analyst for HRxAnalysts, a firm specializing in the HCM technology industry; and William Tincup, SPHR, CEO of HR consultancy Tincup & Co. and one of the country's leading thinkers on social media application for HR. They will lead a comprehensive agenda of sessions that explore the HCM marketplace from all angles, including:

  • Map of the HCM Marketplace, addressing the history, verticals, point solutions, platforms, suites and apps that comprise the current HCM landscape.
  • Trends to Watch, which will provide insight into topics like data portability, speed to application, Insights as a Service (IaaS) and Big (HR) Data.
  • The HR Buyer, on who HCM buyers are and what they care about, as well as the silos inherent in HR and their relative importance.
  • Competitive Landscape, which will offer best practices in identifying vulnerabilities and achieving competitive advantage.

"The HCM market is rife with ambiguity, stemming from a crowded vendor landscape. As a result, it can be challenging for individuals to understand the systems and solutions that can deliver greatest benefit and HR process efficiencies," said Achille. "John, William and I developed The Master Class in HCM to dispel the mysteries surrounding the market and to provide attendees with the insight to make the right HCM decisions that result in competitive advantage."

Sumser commented, "Investors in the HR category include StarVest, SAP Ventures, Polaris Partners, DFJ, Gotham Ventures, Greylock Partners, Symphony Technology Group and Accel-KKR among many others. There's a reason why these firms have identified HR solutions as growth opportunities and we're going to help attendees understand how to maximize their PR and marketing programs."

William Tincup shared, "Unlike other opportunities to learn from the masters, this intense session isn't underwritten by the vendors trying to sell services to the attendees. It'll only be appropriate for those with the grit and critical thinking skills to understand the magnitude of the possibilities, and what's needed to drive marketing results."

Additional information about "The Master Class in HCM: Understanding the Marketplace, its Evolution, and its Future," including registration details, can be accessed at: http://events.hrexaminer.com/

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, provided the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” used open source attack tools that are free and available for download by anybody. Attendees learned where to find and how to operate these tools for the purpose of testing their own IT infrastructure. The...
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews ...
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Jared Parker, Director of Financial Services at Kinetica, will discuss how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich inf...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...