Welcome!

News Feed Item

Upcoming Human Capital Management Master Class to Explore Unique Marketing Needs of Vibrant Sector

Experts Jeanne Achille, John Sumser and William Tincup to Reveal the Challenges, Realities and Opportunities Specific to Selling to HR

PRINCETON, NJ -- (Marketwired) -- 06/09/14 -- A one-day executive event, "The Master Class in HCM: Understanding the Marketplace, its Evolution, and its Future" launches next month to provide company leaders, marketing executives and investors with an overview of the complex human capital management marketplace. Being held on Friday, July 11, 2014, it takes place at the historic Nassau Inn Palmer Square in Princeton, N.J.

As the HCM market has very unique subcultures, buying cycles, technical priorities and ecosystems, it can require a large learning curve for those who arrive without a clear understanding of the market. And for marketers, investors, salespeople, executives and technology professionals -- whether experienced in or new to the category -- they will find that the world of HCM isn't what they expected. Yet, without a solid understanding of its landscape and its realities and opportunities, it will be difficult to be competitive and achieve success in this complex arena.

The Master Class in HCM was designed to equip attendees, whether marketers, product developers, product owners, investors or executives, with a clear understanding of the HCM market, its dynamics, what's been tried before and what has been proven to work. Rather than focusing on skills development, marketing techniques or personal development, the course will provide attendees with a comprehensive look at the expansive, and at times counterintuitive, HCM industry landscape. Attendees will also come away with a better understanding of product trends, key players in social media, the analyst community and the biggest areas to watch in regard to investors and M&A.

The event will be hosted by three luminaries in the HCM space: Jeanne Achille, CEO of The Devon Group and widely considered the world's leading HR public relations expert; John Sumser, CEO and founder of HRExaminer.com magazine and principal analyst for HRxAnalysts, a firm specializing in the HCM technology industry; and William Tincup, SPHR, CEO of HR consultancy Tincup & Co. and one of the country's leading thinkers on social media application for HR. They will lead a comprehensive agenda of sessions that explore the HCM marketplace from all angles, including:

  • Map of the HCM Marketplace, addressing the history, verticals, point solutions, platforms, suites and apps that comprise the current HCM landscape.
  • Trends to Watch, which will provide insight into topics like data portability, speed to application, Insights as a Service (IaaS) and Big (HR) Data.
  • The HR Buyer, on who HCM buyers are and what they care about, as well as the silos inherent in HR and their relative importance.
  • Competitive Landscape, which will offer best practices in identifying vulnerabilities and achieving competitive advantage.

"The HCM market is rife with ambiguity, stemming from a crowded vendor landscape. As a result, it can be challenging for individuals to understand the systems and solutions that can deliver greatest benefit and HR process efficiencies," said Achille. "John, William and I developed The Master Class in HCM to dispel the mysteries surrounding the market and to provide attendees with the insight to make the right HCM decisions that result in competitive advantage."

Sumser commented, "Investors in the HR category include StarVest, SAP Ventures, Polaris Partners, DFJ, Gotham Ventures, Greylock Partners, Symphony Technology Group and Accel-KKR among many others. There's a reason why these firms have identified HR solutions as growth opportunities and we're going to help attendees understand how to maximize their PR and marketing programs."

William Tincup shared, "Unlike other opportunities to learn from the masters, this intense session isn't underwritten by the vendors trying to sell services to the attendees. It'll only be appropriate for those with the grit and critical thinking skills to understand the magnitude of the possibilities, and what's needed to drive marketing results."

Additional information about "The Master Class in HCM: Understanding the Marketplace, its Evolution, and its Future," including registration details, can be accessed at: http://events.hrexaminer.com/

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...