Welcome!

News Feed Item

Tapstream Launches New Mobile Marketing Tools: Free Attribution and Onboarding Links

Marketers Can Bolster Mobile Acquisitions and Improve ROI for Campaigns

VANCOUVER, BC -- (Marketwired) -- 06/09/14 -- Tapstream, a mobile acquisition and growth platform, today announced it is releasing its mobile attribution service for free. In addition, Tapstream launches Onboarding Links, a tool that lets app marketers personalize the user onboarding process to significantly reduce app abandonment rates.

"Tapstream goes beyond basic mobile optimization and measurement, which are no longer enough to build a successful mobile marketing campaign," said Slaven Radic, co-founder and CEO at Tapstream. "These new Tapstream services identify and maximize your best, most engaged users while reducing the app abandonment rate. And for the first time, our Onboarding Links will work with third party attribution services as well."

Nowadays mobile attribution is a commodity but it's the first step in understanding the effectiveness of a mobile campaign. By making the Tapstream mobile attribution service free, mobile marketers can measure the effectiveness of a campaign and begin to take action without worrying about cost. And with premium tools like Tapstream's Onboarding Links, marketers can focus on amplifying mobile user acquisition and multiply marketing efforts.

The Tapstream mobile attribution service can:

  • Track mobile app installs from the point of ad click or visit to a website (impression tracking) and automatically track engagement and any In-App Purchases per source
  • Enable mobile marketers to attribute every download of their apps back to the source
  • Get a better understanding of historical marketing performance via cohort analytics which is present in every report
  • See Average Revenue Per User data over a certain number of days or its total lifetime value

Additionally, the new Tapstream Onboarding Links, available today, offers the following:

  • The ability to treat mobile apps like traditional web pages -- marketers can modify users' on-boarding experience depending on source or ad campaigns
  • Customized first-run app experience enabling in-app landers
  • Support for third party attribution solutions and integration with other traditional deep-linking solutions like App Links
  • Improved tracking accuracy and real-time results

"App developers and marketers often lose new users by not offering a direct path to the intended content and unfortunately there are few tools to address this," said Ethan Smith, VP of Growth at Yummly. "We used Tapstream's Onboarding Links to test different app promotions on the website and to measure which promo drove the most downloads. By testing contextual promos, we have been able to increase key metrics by 50 percent."

For more information on Tapstream's free mobile attribution and Onboarding Links product, visit www.tapstream.com.

About Tapstream
Tapstream is a mobile acquisition and growth platform that finds your most engaged users and turns them into your biggest fans. Most mobile marketing tools focus on analytics, which aren't enough to meet the needs of today's marketers. Tapstream amplifies user acquisition by directing traffic, tracking and controlling relevant data like app installs and multiplying the reach of those campaigns. Founded in 2012, Tapstream is based in Vancouver, British Columbia. For more information, visit www.tapstream.com.

PR Contact:
Inner Circle Labs for Tapstream
Melissa Roxas
415-684-9401
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Verizon Communications Inc. (NYSE, Nasdaq: VZ) and Yahoo! Inc. (Nasdaq: YHOO) have entered into a definitive agreement under which Verizon will acquire Yahoo's operating business for approximately $4.83 billion in cash, subject to customary closing adjustments. Yahoo informs, connects and entertains a global audience of more than 1 billion monthly active users** -- including 600 million monthly active mobile users*** through its search, communications and digital content products. Yahoo also co...
As companies gain momentum, the need to maintain high quality products can outstrip their development team’s bandwidth for QA. Building out a large QA team (whether in-house or outsourced) can slow down development and significantly increases costs. This eBook takes QA profiles from 5 companies who successfully scaled up production without building a large QA team and includes: What to consider when choosing CI/CD tools How culture and communication can make or break implementation
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Redis is not only the fastest database, but it is the most popular among the new wave of databases running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 19th Cloud Expo, Dave Nielsen, Developer Advocate, Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
UpGuard has become a member of the Center for Internet Security (CIS), and will continue to help businesses expand visibility into their cyber risk by providing hardening benchmarks to all customers. By incorporating these benchmarks, UpGuard's CSTAR solution builds on its lead in providing the most complete assessment of both internal and external cyber risk. CIS benchmarks are a widely accepted set of hardening guidelines that have been publicly available for years. Numerous solutions exist t...
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Choosing the right cloud for your workloads is a balancing act that can cost your organization time, money and aggravation - unless you get it right the first time. Economics, speed, performance, accessibility, administrative needs and security all play a vital role in dictating your approach to the cloud. Without knowing the right questions to ask, you could wind up paying for capacity you'll never need or underestimating the resources required to run your applications.
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
The competitive landscape of the global cloud computing market in the healthcare industry is crowded due to the presence of a large number of players. The large number of participants has led to the fragmented nature of the market. Some of the major players operating in the global cloud computing market in the healthcare industry are Cisco Systems Inc., Carestream Health Inc., Carecloud Corp., AGFA Healthcare, IBM Corp., Cleardata Networks, Merge Healthcare Inc., Microsoft Corp., Intel Corp., an...
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
StackIQ has announced the release of Stacki 3.2. Stacki is an easy-to-use Linux server provisioning tool. Stacki 3.2 delivers new capabilities that simplify the automation and integration of site-specific requirements. StackIQ is the commercial entity behind this open source bare metal provisioning tool. Since the release of Stacki in June of 2015, the Stacki core team has been focused on making the Community Edition meet the needs of members of the community, adding features and value, while ...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...