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Award-Winning Food Network Chef, Anthony Lamas and Master of Mixes Launch First "Chef Inspired" Bloody Mary Mixes

Classic, Loaded and 5-Pepper Mixes Take You on a Bold Flavor Adventure; Available Now at Major Retailers in All 50 States

NEW ALBANY, IN--(Marketwired - June 09, 2014) - The opportunity for American Beverage Marketers (ABM) to develop new Bloody Mary mixes and innovations lies at the heart of an exciting new partnership between the company's Master of Mixes retail line and Award-winning Food Network Chef Anthony Lamas. The team announces today the launch of the first-ever "Chef Inspired" Bloody Mary Mixes -- three new offerings created with Chef Lamas to help continue the momentum of the Bloody Mary craze and build upon the company's position as the nation's leading brand in the cocktail mix category. 

Anthony Lamas, who has won awards on the Food Network and been honored at the James Beard House more than five times worked with Master of Mixes' in-house food scientist, Isolde Aubuchon, to help develop new gourmet Bloody Mary's that feature fresh/quality ingredients, unique spices, abundance of flavor and a Bloody Mary experience you won't forget. 

"Together we created a culinary inspired Bloody Mary line that reflects layers of flavors and personal passion," said Lamas. Lamas shared his creative culinary influences and techniques in order to assist Master of Mixes in the creation of this new Bloody Mary Line. The result is three new mixes inspired by Chef Lamas' farm fresh concept and his Louisville-based Latino/Southern restaurant Seviche to create a more palatable, flavorful, bright product.

The new Chef Inspired Gourmet Bloody Mary line is available in three different flavors: Classic, Loaded and 5-Pepper -- each with their own personalities. Below is a brief description of each according to Lamas:

Classic: "Master of Mixes Classic puts a refreshing twist on the traditional Bloody Mary with strong, bold flavors that stand up to the vodka while allowing the tomato and sharp savory notes to shine through." Based on the original Bloody Mary recipe made famous in the early 1900's, this celery-forward blend is grounded in premium Roma tomato juice and features cayenne pepper, lemon juice, black pepper and Worcestershire sauce.

Loaded: "Master of Mixes Loaded introduces abundant layers of flavor by combining the boldness of horseradish and savory peppers with the bright garden flavors of cucumber, celery and citrus." This "Culinary Mary" features chopped spices and diced vegetables along with fresh horseradish, cracked black pepper, jalapenos, lemon and lime juices.

5-Pepper: "The new Master of Mixes 5-Pepper offers an enticing, spirited, intensely spicy flavor profile that is bold yet doesn't linger." This seriously spicy blend of savory pepper will challenge even the most adventurous souls and features chipotle, ancho, habanero, jalapeno and red peppers.

Lamas has a long-standing reputation for food innovation and this partnership will allow Master of Mixes to move forward with new creative concepts and ideas. These products are now available in major retailers in every state across the country, and are $3.99/liter and $6.99/1.75 liter. To learn more, visit www.boldflavoradventure.com. To purchase Master of Mixes products online, visit Master of Mixes webstore at www.masterofmixes.com.

American Beverage Marketers Inc., is a leading worldwide producer and marketer of cocktail mixes. Master of Mixes, the company's retail brand, has been a category leader for more than 40 years and is currently distributed in every state. Master of Mixes is synonymous in the consumers' mind with authentic, premium non-alcoholic creations and will continue to innovate and deliver an ever-growing selection of flavors and sizes. To purchase Master of Mixes products online, visit Master of Mixes webstore at www.masterofmixes.com

The following files are available for download:

Media Contacts:

Kim Bianconcini
812-944-3585
[email protected]

Natalie Stanichuk
312-420-2225
[email protected]

Megan Martin
773-517-1826
[email protected]

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