Welcome!

News Feed Item

Salesforce ExactTarget Marketing Cloud Announces Partnership with LINE

The ExactTarget Marketing Cloud, from salesforce.com (NYSE:CRM), today announced a partnership to create new mobile marketing solutions with LINE, the free call and messaging app, empowering marketers to connect with customers in new ways through mobile messaging.

Comments on the News

  • “Marketing has shifted from brands managing customers through campaigns, to brands and customers engaging on a journey together. Now more than ever, that journey is taking place on a mobile device,” said Scott McCorkle, CEO, ExactTarget Marketing Cloud. “ExactTarget Marketing Cloud empowers brands to take advantage of this shift by connecting with customers in new ways through SMS, MMS push notifications, and now mobile messaging, including LINE and its more than 400 million global users.”
  • “We are excited to launch our Business Connect program globally with the ExactTarget Marketing Cloud,” said Shintaro Tabata, Executive Officer Head of Corporate Sales at LINE Corporation. “ExactTarget Marketing Cloud’s best in breed mobile marketing solutions will enable brands to connect with customers by delivering valuable content to them directly within the LINE application.”
  • “Consumers expect anything they want in their immediate context in their moment of need. They will reach for their phone for information and services. The only open question for you is, will you be there to serve them in that moment?” wrote Julie Ask, Vice President and Principal Analyst at Forrester Research, Inc. in the March 2014 report, "Mobile's Trojan Horse: The Messaging Platform". “Brands that lack the means or that have the sensibility to realize that not every consumer will download their app look to the mass reach of these third-party platforms to engage with consumers to build brand, distribute coupons, or even transact.”

ExactTarget Marketing Cloud and LINE: For The First Time Customers Will Be Able To Power Personalized, Data-Driven Interactions on Mobile Messaging Platforms

LINE’s global registered users recently hit the 400 million mark, and mobile messaging services have added more than one billion users in five years. Mobile messaging platforms are becoming a crucial new channel for marketers to engage with customers on mobile devices, however, many marketers do not have the resources to directly integrate with mobile messaging platforms and send targeted, optimized messages to specific customers.

For the first time, marketers will now have an opportunity to directly engage with customers through messaging platforms alongside all of their 1:1 digital marketing within the ExactTarget Marketing Cloud. Similar to short message services (SMS), brands can interact with customers who have “followed” or opted in to receive communication from the brand. Brands can drive engagement through group messaging by sharing exclusive content such as offers, coupons or behind the scenes images and videos. Personalized responses are sent using data directly managed by ExactTarget Marketing cloud, or data from the brand’s database. With the customer’s permission, marketers can also link LINE accounts with the customer’s profile in the ExactTarget Marketing Cloud, providing a 360 degree view of the customer that now includes engagement and conversion data from mobile messaging platforms.

ExactTarget Marketing Cloud will allow brands to get closer to their customers on mobile messaging platforms with the following features:

  • Deliver valuable content by segmenting and targeting LINE followers based on profile data stored within the ExactTarget Marketing Cloud, such as location and language
  • Interact with LINE followers in personal two-way communications
  • Drive engagement with rich, dynamic content, including videos, images, and audio files

The addition of LINE is the latest innovation from ExactTarget Marketing Cloud’s mobile marketing solutions, which allow marketers to send timely, targeted mobile marketing offers, alerts and other mission critical communications through personalized and location-targeted SMS, MMS and push messages, mobile email and mobile applications.

Global Marketing Leaders Deliver 1:1 Marketing at Scale With the ExactTarget Marketing Cloud

More than 10,000 companies are now managing digital marketing at scale with the world’s most powerful 1:1 digital marketing platform, the ExactTarget Marketing Cloud from salesforce.com. No other solution enables marketers to manage the entire customer journey, build a single view of the customer and deliver 1:1 relationships at scale.

Pricing & Availability

  • ExactTarget Marketing Cloud LINE capabilities are currently in private beta and are expected to generally available in Q3. Pricing will be announced at the time of general availability.

Additional resources:

About ExactTarget Marketing Cloud

The ExactTarget Marketing Cloud from salesforce.com (NYSE: CRM) is the leading 1:1 digital marketing platform, connecting companies with customers in entirely new ways. Learn more at www.ExactTarget.com.

The ExactTarget and Salesforce names and logos are the exclusive property of salesforce.com.

© 2014 salesforce.com. All rights reserved.

-30-

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Redis is not only the fastest database, but it is the most popular among the new wave of databases running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 19th Cloud Expo, Dave Nielsen, Developer Advocate, Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.