Welcome!

News Feed Item

DocuSign, Intuit, NVIDIA and Nomad Choose Extole to Boost Customer Acquisition

Extole Unveils Updated Referral Marketing Platform, Drives High-Value Consumer Acquisitions and Easy Program Promotion

SAN FRANCISCO, CA -- (Marketwired) -- 06/10/14 -- Referral marketing leader Extole today announced the expansion of its referral marketing platform as well as the addition of 30 new customers in the retail, financial services, B2B and consumer technology markets.

As marketing in a digital world becomes more complex and more personal, brands are searching for impactful ways to find and engage with new customers at scale. As a result, Extole has created a purpose-built referral platform capable of creating a customer acquisition channel through simple recommendations between friends. In the past few months, brands like DocuSign, Inc.; Intuit; Nomad; NVIDIA and others have deployed Extole's referral marketing solution to acquire new customers at scale by rewarding referrals from existing customers.

The Extole platform, which has been rebuilt from the ground up, enables marketers to create, manage and measure highly personal and effective referral campaigns. Through the new platform, Extole customers gain the ability to:

  • Control multiple campaigns easily and quickly from a beautifully designed dashboard, accessible via desktop and mobile
  • Create and optimize referral offers by customer segment
  • Integrate the referral process into existing social channels with short, social media friendly links
  • Promote referral campaigns everywhere -- in email, on their sites, on social networks and even offline
  • Use the built-in sharing capabilities of iOS and Android to engage mobile customers
  • Securely and silently apply eligibility checks and verification heuristics to all referrals, ensuring that programs drive high-value, new customers
  • Measure, through rich analytics, when and how customers share
  • Uncover the bottom line revenue impact from each referral and from their entire referral program

"Harnessing the power of a simple yet highly impactful referral is the holy grail of business. Our customers use Extole to increase new customer acquisition by up to 40 percent and, in doing so, have shown that referral marketing is the next, scalable acquisition channel," said Matt Roche, Chief Executive Officer at Extole.

"From my perspective, referral customer acquisition programs are table stakes for Intuit online marketers, and Extole has been a great partner," says Jenni Buchbinder, Group Manager, Social Marketing at Intuit.

Ease of promotion and social marketing compatibility led NVIDIA, a pioneer of visual computing, to choose Extole for referral marketing as it launches its new portable gaming console, NVIDIA SHIELD.

"Gamers are an incredibly passionate and social audience," according to Keoki Young, Senior Marketing Manager. "We're proud of NVIDIA SHIELD and believe that when users experience our product, they're going to tell their friends to get one. Extole's referral platform lets us initiate that sharing and easily see exactly how much revenue those conversations drive."

Nomad, the Indiegogo-powered maker of portable charging cables for smartphones, launched its referral program promoted to customers at key locations on product packaging and across its website. Since its launch in mid-March, the program has driven nearly 1,000 purchases directly from customer referrals over email, mobile and social properties.

"Using existing customers to reach new customers makes sense for us because our audience is highly mobile. They're not sitting in front of their desktops. Extole makes it easy to promote our program to them where and when it matters most. We can turn brand awareness and brand affinity into revenue," said Anna Sergeeva, Director of Marketing at Nomad.

About Extole
Extole enables brands to acquire new, high-value customers at scale with its referral marketing platform. With Extole's simple, turnkey SaaS platform, marketers create a complete, efficient and reliable acquisition channel by encouraging their customers to refer new customers. Extole has launched referral marketing programs for more than 400 innovative brands including Seamless, AMC, Spotify, Provide-Commerce, Vistaprint, Advanced Auto Parts, Kraft and more. To learn more, visit www.extole.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
In his session at @DevOpsSummit at 19th Cloud Expo, Robert Doyle, lead architect at eCube Systems, will examine the issues and need for an agile infrastructure and show the advantages of capturing developer knowledge in an exportable file for migration into production. He will introduce the use of NXTmonitor, a next-generation DevOps tool that captures application environments, dependencies and start/stop procedures in a portable configuration file with an easy-to-use GUI. In addition to captu...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
Big Data has been changing the world. IoT fuels the further transformation recently. How are Big Data and IoT related? In his session at @BigDataExpo, Tony Shan, a renowned visionary and thought leader, will explore the interplay of Big Data and IoT. He will anatomize Big Data and IoT separately in terms of what, which, why, where, when, who, how and how much. He will then analyze the relationship between IoT and Big Data, specifically the drilldown of how the 4Vs of Big Data (Volume, Variety,...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Most of us already know that adopting new cloud applications can boost a business’s productivity by enabling organizations to be more agile and ready to change course in our fast-moving and connected digital world. But the rapid adoption of cloud apps and services also brings with it profound security threats, including visibility and control challenges that aren’t present in traditional on-premises environments. At the same time, the cloud – because of its interconnected, flexible and adaptable...
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...