News Feed Item

DocuSign, Intuit, NVIDIA and Nomad Choose Extole to Boost Customer Acquisition

Extole Unveils Updated Referral Marketing Platform, Drives High-Value Consumer Acquisitions and Easy Program Promotion

SAN FRANCISCO, CA -- (Marketwired) -- 06/10/14 -- Referral marketing leader Extole today announced the expansion of its referral marketing platform as well as the addition of 30 new customers in the retail, financial services, B2B and consumer technology markets.

As marketing in a digital world becomes more complex and more personal, brands are searching for impactful ways to find and engage with new customers at scale. As a result, Extole has created a purpose-built referral platform capable of creating a customer acquisition channel through simple recommendations between friends. In the past few months, brands like DocuSign, Inc.; Intuit; Nomad; NVIDIA and others have deployed Extole's referral marketing solution to acquire new customers at scale by rewarding referrals from existing customers.

The Extole platform, which has been rebuilt from the ground up, enables marketers to create, manage and measure highly personal and effective referral campaigns. Through the new platform, Extole customers gain the ability to:

  • Control multiple campaigns easily and quickly from a beautifully designed dashboard, accessible via desktop and mobile
  • Create and optimize referral offers by customer segment
  • Integrate the referral process into existing social channels with short, social media friendly links
  • Promote referral campaigns everywhere -- in email, on their sites, on social networks and even offline
  • Use the built-in sharing capabilities of iOS and Android to engage mobile customers
  • Securely and silently apply eligibility checks and verification heuristics to all referrals, ensuring that programs drive high-value, new customers
  • Measure, through rich analytics, when and how customers share
  • Uncover the bottom line revenue impact from each referral and from their entire referral program

"Harnessing the power of a simple yet highly impactful referral is the holy grail of business. Our customers use Extole to increase new customer acquisition by up to 40 percent and, in doing so, have shown that referral marketing is the next, scalable acquisition channel," said Matt Roche, Chief Executive Officer at Extole.

"From my perspective, referral customer acquisition programs are table stakes for Intuit online marketers, and Extole has been a great partner," says Jenni Buchbinder, Group Manager, Social Marketing at Intuit.

Ease of promotion and social marketing compatibility led NVIDIA, a pioneer of visual computing, to choose Extole for referral marketing as it launches its new portable gaming console, NVIDIA SHIELD.

"Gamers are an incredibly passionate and social audience," according to Keoki Young, Senior Marketing Manager. "We're proud of NVIDIA SHIELD and believe that when users experience our product, they're going to tell their friends to get one. Extole's referral platform lets us initiate that sharing and easily see exactly how much revenue those conversations drive."

Nomad, the Indiegogo-powered maker of portable charging cables for smartphones, launched its referral program promoted to customers at key locations on product packaging and across its website. Since its launch in mid-March, the program has driven nearly 1,000 purchases directly from customer referrals over email, mobile and social properties.

"Using existing customers to reach new customers makes sense for us because our audience is highly mobile. They're not sitting in front of their desktops. Extole makes it easy to promote our program to them where and when it matters most. We can turn brand awareness and brand affinity into revenue," said Anna Sergeeva, Director of Marketing at Nomad.

About Extole
Extole enables brands to acquire new, high-value customers at scale with its referral marketing platform. With Extole's simple, turnkey SaaS platform, marketers create a complete, efficient and reliable acquisition channel by encouraging their customers to refer new customers. Extole has launched referral marketing programs for more than 400 innovative brands including Seamless, AMC, Spotify, Provide-Commerce, Vistaprint, Advanced Auto Parts, Kraft and more. To learn more, visit www.extole.com.

Media Contact

Paul Holman-Kursky
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: implemen...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
@DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises - and delivering real results.
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
DXWorldEXPO LLC announced today that Dez Blanchfield joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Dez is a strategic leader in business and digital transformation with 25 years of experience in the IT and telecommunications industries developing strategies and implementing business initiatives. He has a breadth of expertise spanning technologies such as cloud computing, big data and analytics, cognitive computing, m...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...