Welcome!

News Feed Item

Epsilon Implements a Cloudera Enterprise Data Hub to Gain Meaningful Insights for Clients Into Customers' Brand Engagement

Leading Global Marketer Offers a Complete View of an Individual Faster and More Efficiently

PALO ALTO, CA -- (Marketwired) -- 06/10/14 -- Cloudera, the leader in enterprise analytic data management powered by Apache Hadoop™, today announced that Epsilon, the global leader in creating customer connections that build brand and business equity, is powering Agility Harmony with a Cloudera enterprise data hub. Agility Harmony is Epsilon's next-generation digital messaging platform designed to enable marketers to create meaningful connections with customers by leveraging data stored and processed through Cloudera Enterprise. With the proliferation of channels and changing consumer behavior, it can be challenging and overwhelming for brands to gain a complete view of the individual customer. Through this partnership with Cloudera, Epsilon is able to provide marketers with that complete picture that will fuel relevant one-to-one communications across channels.

Epsilon provides complex modeling and analytic workloads with the data they manage to support programs on behalf of leading global brands across industry verticals such as retail, consumer packaged goods, automotive, financial services, healthcare and more. Epsilon needed a way to process unstructured data at scale and speed, an increasingly difficult task for relational databases. Now with Hadoop, Epsilon is able to use growing amounts of unstructured data to help clients -- all optimized in real-time.

"We were drawn to partnering with Cloudera because they share our focus on innovation and they offer scaling capabilities while maintaining reliability," said Bob Zurek, senior vice president, Products, Epsilon. "Leveraging Cloudera has helped us in a number of ways and we are confident in their commitment and support. Data security, reliability, and attentiveness are critically important to Epsilon and our clients."

Benefits of an Enterprise Data Hub
In an industry continually looking to manage costs, data storage is one of the first areas that companies consider reducing spend. With the volume of data increasing rapidly, costs associated with storing that data have grown exponentially. Hadoop is inherently more cost effective than legacy systems and approaches. Epsilon's relationship with Cloudera provides the company with the ability to seek and find insights in the most cost effective manner for clients.

"Epsilon is at the forefront of the digital marketing industry and by working with Cloudera they have been able to propel their business even further and provide insights for their clients that were not possible before," said Alan Saldich, vice president, Marketing, Cloudera. "An enterprise data hub alongside an enterprise data warehouse opens doors and provides opportunities that may have been too costly or time-consuming before."

A Cloudera-powered enterprise data hub delivers the most secure, managed, governed, and open data management platform to give customers a choice for storing, accessing and analyzing any amount and any kind of data in one centralized repository. Cloudera has all of the key attributes necessary for customers to make data the true focal point of any business.

Epsilon is using Sentry in its enterprise data hub as well as Impala and Cloudera Manager. Key partners that helped to ensure Epsilon's success include SAS and Tableau.

Learn More About Cloudera
To learn more about Cloudera's full suite of data management solutions, training and support services, including the new Cloudera Enterprise Data Hub Edition, or to request a price quote, visit:
http://www.cloudera.com/content/cloudera/en/products-and-services/cloudera-enterprise.html

About Cloudera
Cloudera is revolutionizing enterprise data management by offering the first unified Platform for Big Data, an enterprise data hub built on Apache Hadoop™. Cloudera offers enterprises one place to store, process and analyze all their data, empowering them to extend the value of existing investments while enabling fundamental new ways to derive value from their data. Only Cloudera offers everything needed on a journey to an enterprise data hub, including software for business critical data challenges such as storage, access, management, analysis, security and search. As the leading educator of Hadoop professionals, Cloudera has trained over 22,000 individuals worldwide. Over 1,000 partners and a seasoned professional services team help deliver greater time to value. Finally, only Cloudera provides proactive and predictive support to run an enterprise data hub with confidence. Leading organizations in every industry plus top public sector organizations globally run Cloudera in production. www.cloudera.com

Connect with Cloudera
Read our blog: http://www.cloudera.com/blog/ and http://vision.cloudera.com/
Follow us on Twitter: http://twitter.com/cloudera
Visit us on Facebook: http://www.facebook.com/cloudera

Cloudera, Cloudera's Platform for Big Data, Cloudera Enterprise Basic Edition, Cloudera Enterprise Flex Edition, Cloudera Enterprise Data Hub Edition and CDH are trademarks or registered trademarks of Cloudera Inc. in the United States, and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

About Epsilon
Epsilon is the global leader in creating customer connections that build brand and business equity. A new breed of agency for a consumer-empowered world, our unique approach harnesses the power of rich data, world-leading technologies, engaging creativity and transformative ideas to ignite connections between brands and customers, delivering dramatic results. Recognized by Ad Age as the #1 U.S. Agency from All Disciplines, #1 World Largest CRM/Direct Marketing Network and #3 Largest U.S. Digital-Agency Network, we employ over 5000 associates in 60 offices worldwide. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com, follow us on Twitter @EpsilonMktg or call 1.800.309.0505.

Press Contacts
North America
Deborah Mullan
Bhava Communications for Cloudera
[email protected]
+1-510-984-6122

Europe
Richard Botley
Ketchum for Cloudera
[email protected]
+44 (0) 20 7611 3788

Diane Bruno
Epsilon
[email protected]
212-457-7387

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
DevOps has often been described in terms of CAMS: Culture, Automation, Measuring, Sharing. While we’ve seen a lot of focus on the “A” and even on the “M”, there are very few examples of why the “C" is equally important in the DevOps equation. In her session at @DevOps Summit, Lori MacVittie, of F5 Networks, explored HTTP/1 and HTTP/2 along with Microservices to illustrate why a collaborative culture between Dev, Ops, and the Network is critical to ensuring success.
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great dea...
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...