Welcome!

News Feed Item

Epsilon Implements a Cloudera Enterprise Data Hub to Gain Meaningful Insights for Clients Into Customers' Brand Engagement

Leading Global Marketer Offers a Complete View of an Individual Faster and More Efficiently

PALO ALTO, CA -- (Marketwired) -- 06/10/14 -- Cloudera, the leader in enterprise analytic data management powered by Apache Hadoop™, today announced that Epsilon, the global leader in creating customer connections that build brand and business equity, is powering Agility Harmony with a Cloudera enterprise data hub. Agility Harmony is Epsilon's next-generation digital messaging platform designed to enable marketers to create meaningful connections with customers by leveraging data stored and processed through Cloudera Enterprise. With the proliferation of channels and changing consumer behavior, it can be challenging and overwhelming for brands to gain a complete view of the individual customer. Through this partnership with Cloudera, Epsilon is able to provide marketers with that complete picture that will fuel relevant one-to-one communications across channels.

Epsilon provides complex modeling and analytic workloads with the data they manage to support programs on behalf of leading global brands across industry verticals such as retail, consumer packaged goods, automotive, financial services, healthcare and more. Epsilon needed a way to process unstructured data at scale and speed, an increasingly difficult task for relational databases. Now with Hadoop, Epsilon is able to use growing amounts of unstructured data to help clients -- all optimized in real-time.

"We were drawn to partnering with Cloudera because they share our focus on innovation and they offer scaling capabilities while maintaining reliability," said Bob Zurek, senior vice president, Products, Epsilon. "Leveraging Cloudera has helped us in a number of ways and we are confident in their commitment and support. Data security, reliability, and attentiveness are critically important to Epsilon and our clients."

Benefits of an Enterprise Data Hub
In an industry continually looking to manage costs, data storage is one of the first areas that companies consider reducing spend. With the volume of data increasing rapidly, costs associated with storing that data have grown exponentially. Hadoop is inherently more cost effective than legacy systems and approaches. Epsilon's relationship with Cloudera provides the company with the ability to seek and find insights in the most cost effective manner for clients.

"Epsilon is at the forefront of the digital marketing industry and by working with Cloudera they have been able to propel their business even further and provide insights for their clients that were not possible before," said Alan Saldich, vice president, Marketing, Cloudera. "An enterprise data hub alongside an enterprise data warehouse opens doors and provides opportunities that may have been too costly or time-consuming before."

A Cloudera-powered enterprise data hub delivers the most secure, managed, governed, and open data management platform to give customers a choice for storing, accessing and analyzing any amount and any kind of data in one centralized repository. Cloudera has all of the key attributes necessary for customers to make data the true focal point of any business.

Epsilon is using Sentry in its enterprise data hub as well as Impala and Cloudera Manager. Key partners that helped to ensure Epsilon's success include SAS and Tableau.

Learn More About Cloudera
To learn more about Cloudera's full suite of data management solutions, training and support services, including the new Cloudera Enterprise Data Hub Edition, or to request a price quote, visit:
http://www.cloudera.com/content/cloudera/en/products-and-services/cloudera-enterprise.html

About Cloudera
Cloudera is revolutionizing enterprise data management by offering the first unified Platform for Big Data, an enterprise data hub built on Apache Hadoop™. Cloudera offers enterprises one place to store, process and analyze all their data, empowering them to extend the value of existing investments while enabling fundamental new ways to derive value from their data. Only Cloudera offers everything needed on a journey to an enterprise data hub, including software for business critical data challenges such as storage, access, management, analysis, security and search. As the leading educator of Hadoop professionals, Cloudera has trained over 22,000 individuals worldwide. Over 1,000 partners and a seasoned professional services team help deliver greater time to value. Finally, only Cloudera provides proactive and predictive support to run an enterprise data hub with confidence. Leading organizations in every industry plus top public sector organizations globally run Cloudera in production. www.cloudera.com

Connect with Cloudera
Read our blog: http://www.cloudera.com/blog/ and http://vision.cloudera.com/
Follow us on Twitter: http://twitter.com/cloudera
Visit us on Facebook: http://www.facebook.com/cloudera

Cloudera, Cloudera's Platform for Big Data, Cloudera Enterprise Basic Edition, Cloudera Enterprise Flex Edition, Cloudera Enterprise Data Hub Edition and CDH are trademarks or registered trademarks of Cloudera Inc. in the United States, and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

About Epsilon
Epsilon is the global leader in creating customer connections that build brand and business equity. A new breed of agency for a consumer-empowered world, our unique approach harnesses the power of rich data, world-leading technologies, engaging creativity and transformative ideas to ignite connections between brands and customers, delivering dramatic results. Recognized by Ad Age as the #1 U.S. Agency from All Disciplines, #1 World Largest CRM/Direct Marketing Network and #3 Largest U.S. Digital-Agency Network, we employ over 5000 associates in 60 offices worldwide. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com, follow us on Twitter @EpsilonMktg or call 1.800.309.0505.

Press Contacts
North America
Deborah Mullan
Bhava Communications for Cloudera
[email protected]
+1-510-984-6122

Europe
Richard Botley
Ketchum for Cloudera
[email protected]
+44 (0) 20 7611 3788

Diane Bruno
Epsilon
[email protected]
212-457-7387

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Trying to improve density, lower costs and run applications faster than before? Today, enterprises looking for a secure cloud strategy are increasingly turning to container-based Platform as a Service solutions for on-premises hosted DevOps. In her session at 21st Cloud Expo, Alise Cashman Spence, Offering Manager, Power Systems Cloud Solutions at IBM, will discuss the driving factors behind these cloud trends and how IBM customers are realizing exceptional performance, security and control for ...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
"NetApp's vision is how we help organizations manage data - delivering the right data in the right place, in the right time, to the people who need it, and doing it agnostic to what the platform is," explained Josh Atwell, Developer Advocate for NetApp, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
What You Need to Know You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technolog...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Mobile Create USA Inc. is an MVNO-based business model that uses portable communication devices and cellular-based infrastructure in the development, sales, operation and mobile communications systems incorporating GPS capabi...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Daiya Industry specializes in orthotic support systems and assistive devices with pneumatic artificial muscles in order to contribute to an extended healthy life expectancy. For more information, please visit https://www.daiyak...
SYS-CON Events announced today that Fusic will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Fusic Co. provides mocks as virtual IoT devices. You can customize mocks, and get any amount of data at any time in your test. For more information, visit https://fusic.co.jp/english/.