|By Business Wire||
|June 10, 2014 09:08 AM EDT||
SpotXchange, the trusted platform for video advertising, today announced it has added new tools for VPAID 2.0 support in HTML 5 environments across mobile and connected devices. SpotXchange’s new VPAID 2.0 tools will provide advertisers with more control over the display experience of their video campaigns, helping improve video ad supply liquidity by enabling video publishers to easily accept video ads from programmatic buyers, agency ad servers, and networks.
VPAID 2.0 is an IAB standard that gives advertisers the ability to run one campaign across multiple video players and devices without the need for creating different campaigns and creatives for each type of device. SpotXchange’s VPAID 2.0 compliant video tools allow for a more diverse and interactive set of video advertising in HTML 5 environments across desktop, mobile, and tablet devices where Adobe Flash is not enabled or desired. These tools are immediately available for SpotXchange publishers and advertisers.
Publishers will be empowered to increase CPMs and maximize yields by accepting premium interactive campaigns from advertisers that can be enabled on desktop and mobile inventory while using common frameworks for ad serving and reporting. VPAID 2.0 compliant publishers should expect to sell more in-stream video inventory as advertisers migrate to the standard. Video advertisers can take advantage of better targeting in HTML 5 environments, while decreasing cost of creative production through the use of these standardized technology frameworks. SpotXchange will help advertisers to reach wider audiences by working with top video publishers to support the new tools.
“Mobile is set to be the next big growth area for programmatic video advertising as consumers increasingly rely on mobile devices for their content needs,” said Mike Shehan, CEO of SpotXchange. “Adhering to industry standards that make ad delivery to all devices more seamless is a critical step in ensuring our customers can keep pace with device proliferation. We’re excited to announce support for HTML 5 and will continue to look for ways to help our customers achieve success in the mobile arena.”
SpotXchange’s cross-platform solutions allow publishers to manage direct sold, network, and programmatic direct deals in public or private marketplaces, while eliminating latency issues that cause lost revenue. Additionally, SpotXchange provides real-time yield optimization capabilities across all screens, providing critical insights for publishers balancing directly sold advertiser campaigns along with non-guaranteed demand from ad networks, DSPs, and exchanges.
SpotXchange is the trusted video advertising platform for premium publishers, connecting them with advertisers, agencies, trading desks, DSPs, and ad networks to ensure they achieve maximum revenue for their inventory. SpotXchange shows premium publishers and more than 1,000 world class advertisers that there is a better way to buy and sell digital video – with trusted solutions that guarantee total transparency, brand safety, and real-time control in an open market or directly executed through the SpotXchange platform. Headquartered north of Denver, SpotXchange has offices in New York, London, and Sydney, and is ranked 6th on comScore for video ads served, reaching over 335 million unique visitors in more than 100 countries each month. For more information, please visit www.spotxchange.com and follow SpotXchange on Twitter @SpotXchange.
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
Apr. 29, 2017 01:15 PM EDT Reads: 1,513
Did you know that you can develop for mainframes in Java? Or that the testing and deployment can be automated across mobile to mainframe? In his session at @DevOpsSummit at 20th Cloud Expo, Vaughn Marshall, Sr. Principal Product Owner at CA Technologies, will discuss and demo how increasingly teams are developing with agile methodologies using modern development environments and automating testing and deployments, mobile to mainframe.
Apr. 29, 2017 01:15 PM EDT Reads: 1,599
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTred processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
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@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
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Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
Apr. 29, 2017 12:45 PM EDT Reads: 2,158
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Apr. 29, 2017 12:45 PM EDT Reads: 1,189
The goal of Continuous Testing is to shift testing left to find defects earlier and release software faster. This can be achieved by integrating a set of open source functional and performance testing tools in the early stages of your software delivery lifecycle. There is one process that binds all application delivery stages together into one well-orchestrated machine: Continuous Testing. Continuous Testing is the conveyor belt between the Software Factory and production stages. Artifacts are ...
Apr. 29, 2017 12:15 PM EDT Reads: 1,448
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
Apr. 29, 2017 12:15 PM EDT Reads: 697
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Apr. 29, 2017 12:00 PM EDT Reads: 1,089
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Apr. 29, 2017 11:45 AM EDT Reads: 1,850
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
Apr. 29, 2017 11:45 AM EDT Reads: 933
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Apr. 29, 2017 11:15 AM EDT Reads: 2,364
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Apr. 29, 2017 10:45 AM EDT Reads: 2,849
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
Apr. 29, 2017 09:45 AM EDT Reads: 513