Welcome!

News Feed Item

Jivox Powers Data-Driven Dynamic Advertising With Release of New Cloud-Based Data Engine

Jivox, provider of the leading ad platform for personalized multi-screen advertising, today unveiled the Jivox IQ Data Engine that enables advertisers and agencies for the first time to automate the production, delivery and re-targeting of personalized, rich media ads to millions of potential customers. The Data Engine is a new component of the award-winning Jivox IQ Ad Platform that operates in real-time to process and match 1st and 3rd party source data, determining the optimal creative format and messaging for each ad consumer and ensuring that data-driven dynamic creative ads are delivered at every impression.

Through the Jivox IQ Data Engine API, advertisers and agencies can access vast amounts of data segments and user data available via industry leading Data Management Platforms (DMPs) and integrate it with their own customer engagement data to more effectively create data-driven campaigns. In addition, the Jivox IQ Data Engine delivers another industry first: the ability to re-target users with sequential ads based on the users’ previous engagement data, in addition to cookies, giving advertisers the ability to more effectively incent customers throughout the purchase funnel.

“The digital advertising marketplace is rapidly being shaped by the availability of fine-grained demographic and user data on the one hand, and on the other the explosion of social media that allows advertisers to take the pulse of their audience in real-time and respond with appropriate brand and product messages,” said Diaz Nesamoney, founder and CEO of Jivox. “Our capacity to crunch vast amounts of 1st and 3rd party source data and use it to automate the production and dynamic serving of creative assets is unmatched in the industry and guarantees the relevance of every single ad impression on every single screen.”

Data-Driven Dynamic Creative

As programmatic media buying becomes more prevalent, marketers are looking for greater ROI on their advertising dollars by increasing the relevance of the ad content with micro-targeted messaging down to the individual. This messaging ensures higher user engagement and sales for the brand.

Data-driven dynamic creative advertising is an emerging capability in display advertising that addresses the demand for micro-targeted messaging by leveraging vast stores of customer, demographic and environmental data now available to intelligently personalize ads to an individual. These data empower advertisers and agencies to dynamically adjust product and brand messaging, product images, pricing and other content in the ad based on relevance to the user or market conditions. This creates a better experience for the user and enables the brand to get better ROI on advertising by ensuring their advertising is tailored to the user’s needs and real-time trends in the market.

A 2013 study from BlueKai found that 36 percent of marketers indicated at least a fifth of their marketing budgets were data-driven, versus only 11 percent the year prior. This 227 percent influx is attributed to marketers who are seeing positive results from data-driven initiatives, such as an increase in performance and engagement from each impression.

About the Jivox IQ Data Engine

The Jivox IQ Data Engine is an advanced analytical and algorithmic engine that utilizes several kinds of data to drive dynamic creative decisioning:

  • Big Data driven engagement analytics: Using the rich engagement data gathered by interactive ads, the Jivox Data Engine produces rich engagement analytics that can be used to tune messaging based on user intent.
  • 1st and 3rd party data: Using the Jivox Data Management Platform API (DAPI), user profile data can be used to tailor and customize creative to an individual user.
  • Re-targeting algorithms for sequential messaging: This recognizes purchase intent signals and automates re-targeting efforts for increased ROI.
  • Environmental data: Enhanced support for user data gathered from the users physical environment, including date, time, location and weather, and what device the user is on. This automates which creative is served to each individual user.

The Jivox Data Management API (DAPI)

The Jivox Data Engine supports a new set of APIs through which the Data Engine can be easily integrated with both 1st and 3rd party data sources.

“With several DMP platforms now available in the market and brands choosing DMP platforms based on their audience segments and data characteristics, it is becoming important for ad serving platforms like Jivox IQ to allow marketers to easily integrate their DMP data with their ads to allow for Data Driven Dynamic Creative,” continued Nesamoney.

DAPI consists of several key APIs:

     

1)

 

Real-time segment identification API. This mechanism queries the DMP platform in real-time while the ad is being served, to identify the data segment the user belongs to. Once the identification is done in real-time, the Data Engine can match the creative version to that user segment.

2)

Keyword based matching API. This mechanism enables search or social media trending keywords to be passed to the Jivox Data Engine. This, for example, allows a variant of an ad’s messaging to be served based on a user’s search term. When a query is sent to the DMP, the response should contain a list of relevant keywords to be matched for that user.

3)

Environmental data API. This API allows environmental variables such as weather, geo location, device, time, and ad seen previously (re-target) to be queried and used to match creative variations in the ad.

“We worked with Jivox for ad production and serving for our client. They not only helped our brand deliver our rich media on mobile and tablet devices but we truly felt that Jivox was invested in the success of these units," said Nikki Nelson, interactive producer at Crispin Porter + Bogusky.

About Jivox

Jivox enables the world’s top advertisers and agencies to deliver personalized advertising across all screens. Our flagship product, Jivox IQ, is the leading cloud-based rich media ad platform. Its unique technical architecture enables customers to develop and serve data-driven dynamic ads in a wide variety of formats, including mobile, interactive, expanding, video, native and much more. Several hundred media companies and agencies today use Jivox for their most demanding creative campaigns, including College Humor, Everyday Health, Federated Media, FUOR Digital, Havas, Hearst, Interactive One, Martini Media, Razorfish, Sun Times Media, Universal McCann, Videology and Wieden+Kennedy. Stop by our Ad Gallery at www.jivox.com to see our ads at work.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
Cloud analytics is dramatically altering business intelligence. Some businesses will capitalize on these promising new technologies and gain key insights that’ll help them gain competitive advantage. And others won’t. Whether you’re a business leader, an IT manager, or an analyst, we want to help you and the people you need to influence with a free copy of “Cloud Analytics for Dummies,” the essential guide to this explosive new space for business intelligence.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
ReadyTalk has expanded the capabilities of the FoxDen collaboration platform announced late last year to include FoxDen Connect, an in-room video collaboration experience that launches with a single touch. With FoxDen Connect, users can now not only engage in HD video conferencing between iOS and Android mobile devices or Chrome browsers, but also set up in-person meeting rooms for video interactions. A host’s mobile device automatically recognizes the presence of a meeting room via beacon tech...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
On Dice.com, the number of job postings asking for skill in Amazon Web Services increased 76 percent between June 2015 and June 2016. Salesforce.com saw its own skill mentions increase 37 percent, while DevOps and Cloud rose 35 percent and 28 percent, respectively. Even as they expand their presence in the cloud, companies are also looking for tech professionals who can manage projects, crunch data, and figure out how to make systems run more autonomously. Mentions of ‘data science’ as a skill ...