Welcome!

News Feed Item

Jivox Powers Data-Driven Dynamic Advertising With Release of New Cloud-Based Data Engine

Jivox, provider of the leading ad platform for personalized multi-screen advertising, today unveiled the Jivox IQ Data Engine that enables advertisers and agencies for the first time to automate the production, delivery and re-targeting of personalized, rich media ads to millions of potential customers. The Data Engine is a new component of the award-winning Jivox IQ Ad Platform that operates in real-time to process and match 1st and 3rd party source data, determining the optimal creative format and messaging for each ad consumer and ensuring that data-driven dynamic creative ads are delivered at every impression.

Through the Jivox IQ Data Engine API, advertisers and agencies can access vast amounts of data segments and user data available via industry leading Data Management Platforms (DMPs) and integrate it with their own customer engagement data to more effectively create data-driven campaigns. In addition, the Jivox IQ Data Engine delivers another industry first: the ability to re-target users with sequential ads based on the users’ previous engagement data, in addition to cookies, giving advertisers the ability to more effectively incent customers throughout the purchase funnel.

“The digital advertising marketplace is rapidly being shaped by the availability of fine-grained demographic and user data on the one hand, and on the other the explosion of social media that allows advertisers to take the pulse of their audience in real-time and respond with appropriate brand and product messages,” said Diaz Nesamoney, founder and CEO of Jivox. “Our capacity to crunch vast amounts of 1st and 3rd party source data and use it to automate the production and dynamic serving of creative assets is unmatched in the industry and guarantees the relevance of every single ad impression on every single screen.”

Data-Driven Dynamic Creative

As programmatic media buying becomes more prevalent, marketers are looking for greater ROI on their advertising dollars by increasing the relevance of the ad content with micro-targeted messaging down to the individual. This messaging ensures higher user engagement and sales for the brand.

Data-driven dynamic creative advertising is an emerging capability in display advertising that addresses the demand for micro-targeted messaging by leveraging vast stores of customer, demographic and environmental data now available to intelligently personalize ads to an individual. These data empower advertisers and agencies to dynamically adjust product and brand messaging, product images, pricing and other content in the ad based on relevance to the user or market conditions. This creates a better experience for the user and enables the brand to get better ROI on advertising by ensuring their advertising is tailored to the user’s needs and real-time trends in the market.

A 2013 study from BlueKai found that 36 percent of marketers indicated at least a fifth of their marketing budgets were data-driven, versus only 11 percent the year prior. This 227 percent influx is attributed to marketers who are seeing positive results from data-driven initiatives, such as an increase in performance and engagement from each impression.

About the Jivox IQ Data Engine

The Jivox IQ Data Engine is an advanced analytical and algorithmic engine that utilizes several kinds of data to drive dynamic creative decisioning:

  • Big Data driven engagement analytics: Using the rich engagement data gathered by interactive ads, the Jivox Data Engine produces rich engagement analytics that can be used to tune messaging based on user intent.
  • 1st and 3rd party data: Using the Jivox Data Management Platform API (DAPI), user profile data can be used to tailor and customize creative to an individual user.
  • Re-targeting algorithms for sequential messaging: This recognizes purchase intent signals and automates re-targeting efforts for increased ROI.
  • Environmental data: Enhanced support for user data gathered from the users physical environment, including date, time, location and weather, and what device the user is on. This automates which creative is served to each individual user.

The Jivox Data Management API (DAPI)

The Jivox Data Engine supports a new set of APIs through which the Data Engine can be easily integrated with both 1st and 3rd party data sources.

“With several DMP platforms now available in the market and brands choosing DMP platforms based on their audience segments and data characteristics, it is becoming important for ad serving platforms like Jivox IQ to allow marketers to easily integrate their DMP data with their ads to allow for Data Driven Dynamic Creative,” continued Nesamoney.

DAPI consists of several key APIs:

     

1)

 

Real-time segment identification API. This mechanism queries the DMP platform in real-time while the ad is being served, to identify the data segment the user belongs to. Once the identification is done in real-time, the Data Engine can match the creative version to that user segment.

2)

Keyword based matching API. This mechanism enables search or social media trending keywords to be passed to the Jivox Data Engine. This, for example, allows a variant of an ad’s messaging to be served based on a user’s search term. When a query is sent to the DMP, the response should contain a list of relevant keywords to be matched for that user.

3)

Environmental data API. This API allows environmental variables such as weather, geo location, device, time, and ad seen previously (re-target) to be queried and used to match creative variations in the ad.

“We worked with Jivox for ad production and serving for our client. They not only helped our brand deliver our rich media on mobile and tablet devices but we truly felt that Jivox was invested in the success of these units," said Nikki Nelson, interactive producer at Crispin Porter + Bogusky.

About Jivox

Jivox enables the world’s top advertisers and agencies to deliver personalized advertising across all screens. Our flagship product, Jivox IQ, is the leading cloud-based rich media ad platform. Its unique technical architecture enables customers to develop and serve data-driven dynamic ads in a wide variety of formats, including mobile, interactive, expanding, video, native and much more. Several hundred media companies and agencies today use Jivox for their most demanding creative campaigns, including College Humor, Everyday Health, Federated Media, FUOR Digital, Havas, Hearst, Interactive One, Martini Media, Razorfish, Sun Times Media, Universal McCann, Videology and Wieden+Kennedy. Stop by our Ad Gallery at www.jivox.com to see our ads at work.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle.
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
Some people worry that OpenStack is more flash then substance; however, for many customers this could not be farther from the truth. No other technology equalizes the playing field between vendors while giving your internal teams better access than ever to infrastructure when they need it. In his session at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will talk through some real-world OpenStack deployments and look into the ways this can benefit customers of all sizes....
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin, ...