|By Business Wire||
|June 10, 2014 09:14 AM EDT||
MapQuest and MLB.com today launched an original online video series, “Key to the City,” hosted by Upright Citizens Brigade Theatre comedian, Matt Fisher, that accompanies MapQuest’s completely customized ballpark content featuring “Gameday Guides” for all 30 MLB teams.
“MapQuest is perhaps best known for its maps and directions, but what we believe we do is deliver people to more meaningful experiences,” said Brian McMahon, general manager, MapQuest. “Sometimes our users know exactly where they’re headed, and other times, they need us to inform their decisions with the most relevant options. Our partnership with MLB.com addresses two of the top searches from our community – baseball and travel.”
MLB.com “Key to the City” Online Video Series
The original video series, “Key to the City,” located at gameday.mapquest.com, features new custom content for MapQuest’s community of travelers and baseball fans. Upright Citizens Brigade comedian and MLB fan, Matt Fisher, hosts the new video series offering a unique, 5-minute episode on what to do on game days in select baseball towns. From iconic tourism attractions to local hangouts to hidden gems, the “Key to the City” series highlights the heart of each town with an itinerary best experienced with the industry-first, seamless MapQuest integration.
Feature cities include (dates subject to change):
- Denver: Today, Colorado Rockies
- New York City: New York Yankees on Monday, June 16, 2014
- Los Angeles: Los Angeles Dodgers on Monday, June 23, 2014
- Chicago: Chicago Cubs on Monday, June 30, 2014
- Washington, DC: Washington Nationals, summer 2014
- Boston: Boston Red Sox, summer 2014
MLB Gameday Guides
The new “Key to the City” online video series complements MapQuest’s original Gameday Guides, featuring articles created by MapQuest’s editorial team with area travel experts who know MLB ballparks and cities inside-and-out. Each of the Gameday Guides features six chapters:
- Welcome to the Stadium: History and key information
- Before the Game: Get to know the best offerings near the stadiums
- Inside the Stadium: From gluten-free fare to exclusive micro-brews
- Game on a Budget: When to buy, where to sit and the deals inside
- Best Bets for Families: Make a child’s first visit memorable or get tips on the best experiences for families
- After the Game: From celebrating wins to drowning gameday sorrows, these places are worth the stop
“MLB ballparks and the surrounding areas have distinct personalities and they deserve to be explored,” said Michael Yessis, editor-in-chief, MapQuest. “Our gameday guides capture the flavor of these parks and passions of teams’ fans.”
This original content series is part of the MLB.com and MapQuest partnership to deliver MapQuest-powered mapping and directions through an exclusive app-to-app experience within the “MLB.com At the Ballpark” smartphone app, as well as integrated into MLB.com and all 30 MLB team websites. The MapQuest integration into the “MLB.com At the Ballpark” app and responsive, mobile-optimized sites make it easier for fans to plan travel around their ballpark visits throughout the 2014 season. As part of the official partnership, MapQuest also offers custom-branded MLB team experiences, available within its iOS and Android apps.
About MapQuest, Inc.
MapQuest provides Internet, mobile and business solutions delivering on the promise of helping people dream, plan, share and go wherever the map meets their life. MapQuest is one of the leading mapping brands online, reaching 28.0 million web users and 16.9 million mobile and tablet users, with 5.0 million users across devices in April 2014, according to comScore Media Metrix MultiPlatform. MapQuest’s mobile solutions are compatible with a variety of mobile devices, including iPhone and Android devices. MapQuest, Inc., a wholly owned subsidiary of AOL Inc. (NYSE:AOL), is based in Denver, Colo.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Oct. 1, 2016 04:30 PM EDT Reads: 1,317
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Oct. 1, 2016 04:00 PM EDT Reads: 3,729
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your ...
Oct. 1, 2016 04:00 PM EDT Reads: 1,303
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Oct. 1, 2016 03:45 PM EDT Reads: 606
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Oct. 1, 2016 03:30 PM EDT Reads: 1,765
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Oct. 1, 2016 03:30 PM EDT Reads: 1,198
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
Oct. 1, 2016 03:15 PM EDT Reads: 2,524
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Oct. 1, 2016 03:00 PM EDT Reads: 3,068
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Oct. 1, 2016 01:30 PM EDT Reads: 871
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Oct. 1, 2016 01:00 PM EDT Reads: 5,191
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Oct. 1, 2016 12:30 PM EDT Reads: 664
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Oct. 1, 2016 12:30 PM EDT Reads: 2,341
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Oct. 1, 2016 12:30 PM EDT Reads: 3,276
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Oct. 1, 2016 12:30 PM EDT Reads: 657