Welcome!

News Feed Item

Former Oracle Global Retail Group Vice President Joins Smarter Remarketer as Executive Vice President of Sales and Marketing

Smarter Remarketer, the leading provider of customer intelligence and marketing automation for multi-channel retailers, today announces that Barry Clark has joined the company as Executive Vice President of Sales and Marketing. Clark most recently served as Group Vice President/Global Retail Sales for Oracle where he led a team of more than 300 sales and sales support professionals as well as industry consultants.

“As our company’s growth continues to push us deeper and wider into omnichannel solutions, Barry’s proven leadership and retail vision for how the marketing ecosystem works together to create scalable opportunities will be indispensable,” said Howard Bates, president and CEO of Smarter Remarketer. “Barry is a trusted partner who I have personally worked with in the past and I am extremely excited that the opportunity with Smarter Remarketer aligned with his professional goals.”

“Smarter Remarketer’s vision demands an understanding of how relationships between retailers and customers will be impacted by a wide array of technologies both today and emerging in the near future,” said Clark. “The really exciting part for me is being a part of a solution that is tackling the industry’s largest opportunities with big data and predictive analytics in ways that deliver demonstrable annualized ROI in a platform that customers can understand and quickly implement. I have not seen this with any other omnichannel solution.”

Clark brings a long history of retail and ecommerce success to Smarter Remarketer. During his more than seven years at Art Technology Group, Inc. (ATG), Clark played a key role in the company’s growth as senior vice president of global sales, eventually helping to secure the company’s acquisition by Oracle for more than $1 billion. After the acquisition, Clark was retained at Oracle, growing its business significantly in just his first year and managed the salesforce integration of Endeca Technologies into Oracle. Eventually his role expanded to include all of Oracle’s global retail sales and related product offerings.

Just two months ago Smarter Remarketer announced the full time hiring of Dean Abbott as chief data scientist for the company. Abbott, an internationally recognized predictive analytics expert, brings more than 25 years of experience in data mining and advanced predictive analytics. These two hires come after Smarter Remarketer secured $7 million in venture financing in a round led by Battery Ventures. Battery’s digital marketing technology portfolio includes companies such as ExactTarget (acquired: Salesforce), Marketo (IPO), Bazaarvoice (IPO), Neolane (acquired: Adobe), BlueKai and Sprinklr, among others.

This financing followed the posting of the company’s best-ever annual performance in 2013 that saw revenue growth of three times higher than the previous year and the introduction of the company’s SR2 Big Data platform, which allows retailers to engage individual website visitors in real-time based on up to several years’ worth of customer data, from behavioral through transactional.

About Smarter Remarketer

Founded in 2010, Smarter Remarketer is an industry leading customer intelligence and marketing automation company. Focusing on the top 1,000 multi-channel and online retailers, Smarter Remarketer solutions extend the capabilities of clients’ existing marketing ecosystems whether through email, onsite messaging, display ad or print. Smarter Remarketer does this by first giving marketers a platform to gather richer data on their customers, then modeling that data in real-time, creating easy-to-execute automated marketing campaigns that accomplish their goals. For more information, visit http://www.smarterremarketer.com/

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As cloud adoption continues to transform business, today’s global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Although it has gained significant traction in the consumer space, IoT is still in the early stages of adoption in enterprises environments. However, many companies are working on initiatives like Industry 4.0 that includes IoT as one of the key disruptive technologies expected to reshape businesses of tomorrow. The key challenges will be availability, robustness and reliability of networks that connect devices in a business environment. Software Defined Wide Area Network (SD-WAN) is expected to...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...