Welcome!

News Feed Item

Inside the In-House Creative Teams of America's Top Brands

Cella, The BOSS Group and InSource Release the 2014 In-House Creative Services Industry Report, Revealing Trends for Many Fortune 100s, Middle Market and Other Companies Spanning 30+ Industries

BETHESDA, MD--(Marketwired - June 10, 2014) - Cella, The BOSS Group and InSource announce the release of the 2014 In-House Creative Services Industry Report, which provides key operational data on more than 460 in-house creative teams. The report includes survey response data from 50 percent of the Fortune 100, as well as middle market and large companies spanning more than 30 industries. The report includes data on in-house reporting structure, staff size and staffing strategies of these organizations. The data also illustrates value proposition drivers of the in-house department.

Findings from the report indicate that the overall size of in-house creative teams has increased since last year. The shift in the sizes of in-house teams shows that companies are investing more in in-house resources. This growth is occurring via contractors through the use of staffing agencies and temporary employees, a statistic which alludes that hiring managers are slowly regaining trust in the economy.

"It's great to see the growth in in-house team size coming from an increase in contingent workers," said Conor Smith, president of The BOSS Group. "This shows that staffing firms are fulfilling their value proposition to these organizations by providing attractive, on-demand labor options when teams are ready to ramp up in size or capability."

Almost 50 percent of respondents are not confident in the job market for roles that are similar to their current roles. Furthermore, only 16 percent of the respondents, who are creative leaders within these organizations, are extremely satisfied with their current roles -- meaning that at least a third of creative leaders surveyed would take a call from a recruiter.

Another report finding is that the majority of in-house leaders say they lack time to develop team members.

"While lack of training time rings true to what we see across the industry, it's also a missed opportunity," says Jackie Schaffer, Cella vice president and general manager. "Opportunity exists for creatives to grow and have meaningful careers. Cella can offer assistance in this regard. We've developed career paths and performance criteria for many creative roles, and we offer coaching and training services specific to the manager level and above."  

Findings of this report echo recently documented trends that indicate the in-house agency is on the rise and is increasingly being seen as a more viable option for organizations as opposed to working with outside agencies. Data from the report shows that mega in-house teams of 50-plus employees worked on more than 8,000 projects in 2013, the majority of smaller teams of 10 or less employees completed nearly 1,000 projects and the majority of middle-to-large teams completed between 1,000 and 3,000 projects in the same time period. The types of projects vary for these departments, but top traditional service offerings include graphic design, production design, brand management and print procurement. In terms of digital services, the respondents indicated that top service offerings include web design, social media support, copywriting and interactive/multimedia design.

The benefits of investing in an in-house team are plentiful; in fact, the report suggests that in-house creative teams should leverage the ability to exhibit a deeper understanding of what the organization's business needs are.

"In-house creative teams of all sizes should be taking advantage of the opportunity to implement a formal feedback process," Schaffer said. "PartnerPulse, a client satisfaction survey and benchmarking tool by Cella, gives in-house creative leaders the ability to leverage powerful information."

The full report is available for download at CreativeIndustryReport.com.

Learn more about Cella and read our Cella Perspectives blog at cellaconsulting.com.

Learn more about The BOSS Group at thebossgroup.com

Learn more about InSource at in-source.org.

Neveah Bradshaw
Marketing and PR
301-280-0309

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams. In his session at 22nd Cloud Expo | DXWorld Expo, Daniel Jones, CTO of EngineerBetter, will answer: How can we improve willpower and decrease technical debt? Is the present bias real? How can we turn it to our advantage? Can you increase a team’s effective IQ? How do DevOps & Product Teams increase empathy, and what impact does empath...
"I focus on what we are calling CAST Highlight, which is our SaaS application portfolio analysis tool. It is an extremely lightweight tool that can integrate with pretty much any build process right now," explained Andrew Siegmund, Application Migration Specialist for CAST, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that's no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, explored how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He expla...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
DevOps promotes continuous improvement through a culture of collaboration. But in real terms, how do you: Integrate activities across diverse teams and services? Make objective decisions with system-wide visibility? Use feedback loops to enable learning and improvement? With technology insights and real-world examples, in his general session at @DevOpsSummit, at 21st Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, explored how leading organizations use data-driven DevOps to close th...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, discussed how given the magnitude of today's application ...
You know you need the cloud, but you're hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You're looking at private cloud solutions based on hyperconverged infrastructure, but you're concerned with the limits inherent in those technologies. What do you do?
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
Sanjeev Sharma Joins June 5-7, 2018 @DevOpsSummit at @Cloud Expo New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...