|By Marketwired .||
|June 10, 2014 12:34 PM EDT||
NEW YORK, NY -- (Marketwired) -- 06/10/14 -- MediaBrix, the leading advertising and services platform for social and mobile games, today announced new findings from a survey conducted by Millward Brown Digital, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. Key findings indiciate that digital marketing decision makers allocate their budgets fairly evenly across digital advertising formats. However, 88 percent said that making emotional connections through digital media would encourage them to spend more on digital branding campaigns. The survey also found that 30 percent of digital marketers believe that ads purchased through programmatic methods produce negative customer experiences that damage brand loyalty or negate their branding objectives in other ways.
As to digital marketers' chief concerns, 37 percent stated that "banner blindness" concerns them most when buying brand ads purchased through programmatic methods, such as ad exchanges or agency trading desks. "Banner blindness" is defined as when visitors to a website, mobile website or mobile app consciously or subconsciously ignore banner-like or advertising information. This concern topped others, including quality of inventory, viewability, click fraud, ad collision or fraudulent traffic.
However, 81 percent of respondents indicated that targeting users based on their emotions, or emotional targeting, would help address the issue of banner blindness.
"The Millward Brown Digital survey confirms that making emotional connections is extremely important to digital marketers, while ads bought through programmatic methods can be damaging for brands," says Ari Brandt, CEO and Co-founder, MediaBrix. "Programmatic clearly has a place within digital media, but the industry has not addressed quality and effectiveness. Until that time, seemlessly integrating ads during emotional moments -- that fortify a brand's relationships with users and add to the overall experience -- is the most powerful and effective form of advertising in existence."
View an infographic containing key highlights from the survey.
View a presentation of the full Millward Brown Digital survey results.
Millward Brown Digital surveyed 300 digital marketing decision makers over the age of 25 who work at a Fortune 5000 company or advertising agency in the United States. The research was fielded between April 14, 2014 and April 20, 2014.
MediaBrix (www.mediabrix.com) powers the industry's leading advertising and services platform for social and mobile games. Through a suite of proprietary products and analytics, the company delivers immersive brand messages during Breakthrough Moments (BTMs) within games when people are most receptive to marketing messages. Our ads elicit positive emotions by rewarding users and enhancing the user experience during gameplay. As a result, people appreciate the brand's participation and they develop an emotional connection to the brand. MediaBrix's campaigns routinely see average video completion rates 84x the industry average and engagement rates as much as 2000% higher than other forms of digital advertising. Hundreds of top brands, including Coca-Cola, MTV and T-Mobile, and many of the world's largest game developers leverage the MediaBrix platform to provide over 500 million user-friendly BTMs to more than 200 million people each month.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2612923
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
Oct. 7, 2015 02:45 PM EDT Reads: 157
DevOps and Continuous Delivery software provider XebiaLabs has announced it has been selected to join the Amazon Web Services (AWS) DevOps Competency partner program. The program is designed to highlight software vendors like XebiaLabs who have demonstrated technical expertise and proven customer success in DevOps and specialized solution areas like Continuous Delivery. DevOps Competency Partners provide solutions to, or have deep experience working with AWS users and other businesses to help t...
Oct. 7, 2015 02:45 PM EDT
Saviynt Inc. has announced the availability of the next release of Saviynt for AWS. The comprehensive security and compliance solution provides a Command-and-Control center to gain visibility into risks in AWS, enforce real-time protection of critical workloads as well as data and automate access life-cycle governance. The solution enables AWS customers to meet their compliance mandates such as ITAR, SOX, PCI, etc. by including an extensive risk and controls library to detect known threats and b...
Oct. 7, 2015 02:30 PM EDT
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/...
Oct. 7, 2015 02:00 PM EDT Reads: 180
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
Oct. 7, 2015 02:00 PM EDT Reads: 431
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Oct. 7, 2015 02:00 PM EDT Reads: 5,835
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Oct. 7, 2015 02:00 PM EDT Reads: 282
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Oct. 7, 2015 01:45 PM EDT Reads: 476
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete en...
Oct. 7, 2015 01:45 PM EDT
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud wit...
Oct. 7, 2015 01:30 PM EDT Reads: 605
As-a-service models offer huge opportunities, but also complicate security. It may seem that the easiest way to migrate to a new architectural model is to let others, experts in their field, do the work. This has given rise to many as-a-service models throughout the industry and across the entire technology stack, from software to infrastructure. While this has unlocked huge opportunities to accelerate the deployment of new capabilities or increase economic efficiencies within an organization, i...
Oct. 7, 2015 01:15 PM EDT Reads: 155
The APN DevOps Competency highlights APN Partners who demonstrate deep capabilities delivering continuous integration, continuous delivery, and configuration management. They help customers transform their business to be more efficient and agile by leveraging the AWS platform and DevOps principles.
Oct. 7, 2015 01:15 PM EDT Reads: 116
SYS-CON Events announced today that Luxoft Holding, Inc., a leading provider of software development services and innovative IT solutions, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Luxoft’s software development services consist of core and mission-critical custom software development and support, product engineering and testing, and technology consulting.
Oct. 7, 2015 01:15 PM EDT Reads: 595
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Oct. 7, 2015 01:00 PM EDT Reads: 306
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
Oct. 7, 2015 01:00 PM EDT Reads: 746