|By Marketwired .||
|June 10, 2014 01:00 PM EDT||
HERNDON, VA -- (Marketwired) -- 06/10/14 --
- Exclusive show content to be released on Snapchat during live broadcast for second screen experience
- Partnership marks the first time that official content from the most tweeted TV drama will be on Snapchat and marks the first time Audi will surround a scripted TV show for an entire season
- Unprecedented program allows Audi to continue targeting a new millennial audience coinciding with the recent launch of the all-new Audi A3
Audi will elevate the "Pretty Little Liars" viewing experience as the exclusive automotive social partner for nearly all episodes of the upcoming season, including the summer premiere on Tuesday, June 10 (8pm ET/PT), the season finale and the highly anticipated 100th episode in July. Working with the series' producers, and cast, ABC Family and Audi will push the limits of social TV by creating and sharing exclusive show content via Snapchat to engage fans of the most-tweeted TV drama and one of the top shows on television for millennial women.
Audi, ABC Family and show talent, including series star Ian Harding (who plays Ezra), will drive awareness of the program through Twitter and other social platforms to augment the show experience for "Pretty Little Liars" fans and also to help drive the social conversation surrounding the series throughout the season. This social partnership is the first time Audi will surround a scripted TV show for an entire season.
"Audi is a constant part of the social chatter surrounding key pop culture moments and this partnership allows us to continue targeting a new audience," said Loren Angelo, director of marketing for Audi of America. "The recent launch of the all-new Audi A3, an entry-level sedan that doesn't sacrifice design, technology or performance, was a pivotal moment for the brand because it targets first-time luxury buyers and allows us to engage a younger generation. Partnering with a show that is a phenomenon amongst this audience was a natural fit for us to continue to increase brand awareness and perception."
"As the most tweeted scripted series ever, the 'Pretty Little Liars' audience craves content that adds to their viewing experience so this unique partnership with Audi allows us to engage with our viewers in a new and exciting way," said Mark Rejtig, senior vice president, national sales manager, ABC Family. "Audi is also a leader in the social space and a great brand to partner with as we look to break new ground in the social sphere. Their commitment to the show allows us to do exciting new things for our audience."
In addition to exclusive digital content on Snapchat, Audi will support "Pretty Little Liars" on multiple platforms throughout the season.
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered 1,575,500 vehicles to customers globally in 2013, and broke all-time company sales records for the 4th straight year in the U.S. Through 2018, AUDI AG will invest about $30 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicles and business topics.
ABOUT PRETTY LITTLE LIARS/ABC Family
"Pretty Little Liars" is produced by Alloy Entertainment, Gaslight Productions and Russian Hill Productions in association with Warner Horizon Television and is executive produced by I. Marlene King, Oliver Goldstick, Leslie Morgenstein and Joseph Dougherty. The series stars Troian Bellisario, Ashley Benson, Tyler Blackburn, Lucy Hale, Ian Harding, Laura Leighton, Shay Mitchell, Janel Parrish and Sasha Pieterse.
Part of the Disney/ABC Television Group, ABC Family is distributed in over 97 million homes. ABC Family features programming reflecting today's families, entertaining and connecting with adults through relatable programming about today's relationships - told with a mix of diversity, passion, humor and heart. ABC Family's programming is a combination of network-defining original series and original movies, quality acquired series and blockbuster theatricals. For 2014, ABC Family has launched the "WATCH ABC Family" authenticated service which allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on demand access to such popular series at home and on the go via a wide array of devices. ABC Family is also the destination for annual Holiday events with "13 Nights of Halloween" and "25 Days of Christmas." ABC Family. A New Kind of Family.
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