News Feed Item
BrightTag Changes Its Name to Signal, Unveils Industry's First Open Data Platform to Help Brands Create the Next-Generation Consumer Experience
|By Marketwired .
|June 10, 2014 06:00 PM EDT
CHICAGO, IL -- (Marketwired) -- 06/10/14 -- BrightTag, the global leader in real-time, cross-channel marketing technologies, announced today that it has changed its name to Signal to reflect its focus on helping marketers strengthen the signals between brands and customers. The company also unveiled the industry's first Open Data Platform, a patented suite of products that helps brands make their data and marketing technologies work better together to drive increased engagement, loyalty and conversions.
Signal also introduced powerful new capabilities in its Open Data Platform that enable marketers to simultaneously collect, connect and act on customer engagement data -- across channels and devices in real-time.
"Signal works with leading brands around the world that tell us they've typically invested in about 17 different marketing technologies to the tune of tens of millions of dollars," said Mike Sands, Signal's President and CEO. "These technologies are critical solutions for email, CRM, media, mobile, search marketing and more. But the process of integrating them is so daunting for marketers that few technologies actually are able to talk with one another."
Contributing to all the complexity in digital marketing is the fact that connected consumers use multiple devices -- laptops, smartphones and tablets -- multiple times a day from multiple locations. Seventeen marketing solutions multiplied by six or more consumer channels (web, mobile, email, in-store, and social) create a lot of marketing noise for brands and consumers.
"Signal solves the problem by cutting through the noise," said Marc Kiven, Signal's Founder and Chief Revenue Officer. "We harness and sync up consumer signals, and make marketers' technologies talk to each other, all in real time. We give brands the visibility and agility to interact with their customers in any place and at any speed in a meaningful way."
Crate & Barrel, a leading multi-channel home furnishing specialty retailer, is one of the first customers to use Signal's powerful Open Data Platform.
"Understanding the customer lifecycle is a constant focus for us. Signal helps us unlock more value from our data and respond immediately and in a relevant way to the cross-channel signals our customers are sending us," said Mark Yaggy, E-Commerce Product Manager at Crate & Barrel.
Rue La La, a leading online lifestyle-shopping destination, is another Signal client. "Marketers need better cross-channel tools to help them leverage their most important asset, their data," said Eric Sherman, Senior Manager, Acquisition Marketing at Rue La La. "Signal is paving the way by helping us connect data and act on it in a cross-channel world."
Signal's ecosystem-neutral platform is like an always-on power grid -- allowing brands to wire up their data collection points with technologies and vendors in their marketing stack, with plug-and-play ease.
"As consumer touch points proliferate, the ability for an advertiser to intelligently segment and activate their data is increasingly important," said Greg Williams, Co-Founder, SVP OPEN Partnerships, MediaMath. "BrightTag's technology helps streamline the collection of data across channels and, as an integrated partner, we are able to pass that value along to our customers, enabling them to drive even greater marketing performance."
"Signal's platform leapfrogs other technologies in the marketplace because it was purpose-built from the ground up to create a new standard for the way marketing data is collected and shared," said Eric Lunt, Signal Founder and Chief Technology Officer.
Signal is the global leader in real-time, cross-channel marketing technology. The Signal Open Data Platform helps marketers collect data from any offline or online source, synchronize the data across all touchpoints, and distribute it to any marketing or analytics endpoint -- all in real time. The platform is ecosystem-neutral and makes data and marketing technologies work better together for increased engagement, loyalty and conversions.
Signal's technology runs on 35,000 digital properties in 158 countries. Our platform facilitates billions of requests monthly, supporting top brands that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, DeVry University, GAP, JetBlue Airways, Macy's, 1-800-Flowers, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more. Visit www.signal.co to learn more and follow Signal on LinkedIn and Twitter.
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
May. 26, 2016 06:15 PM EDT Reads: 308
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY.
AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
May. 26, 2016 06:15 PM EDT Reads: 2,308
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
May. 26, 2016 06:00 PM EDT Reads: 1,751
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
May. 26, 2016 06:00 PM EDT Reads: 2,266
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
May. 26, 2016 06:00 PM EDT Reads: 1,861
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications.
The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
May. 26, 2016 06:00 PM EDT Reads: 1,178
Cloud computing changed data analytics for good. It enabled companies to drastically decrease resources and architecture previously assigned with business intelligence departments. It also enabled laymen to run advanced business analytics. Cloud was also the architecture of choice for storing and processing big data.
Data piling is a continuous process, which is going to explode with emerging Internet of Things concept. Answer to this issue developers found in new concept called fog computing. ...
May. 26, 2016 05:30 PM EDT Reads: 1,905
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Commvault is a leading provider of data protection and information management...
May. 26, 2016 04:45 PM EDT Reads: 2,975
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
May. 26, 2016 04:45 PM EDT Reads: 3,043
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform.
In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 26, 2016 04:30 PM EDT Reads: 1,857
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 26, 2016 04:30 PM EDT Reads: 2,213
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY.
Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
May. 26, 2016 04:15 PM EDT Reads: 372
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY.
Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
May. 26, 2016 04:15 PM EDT Reads: 2,176
The IoT is changing the way enterprises conduct business.
In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
May. 26, 2016 04:15 PM EDT Reads: 2,739
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 26, 2016 04:15 PM EDT Reads: 2,006