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Research and Markets: Global Innovative Mobile VAS - 2014: Revenue and Customer Growth Through Service Innovation

Research and Markets (http://www.researchandmarkets.com/research/2c94st/global_innovative) has announced the addition of the "Global Innovative Mobile VAS - 2014: Revenue and Customer Growth Through Service Innovation" report to their offering.

More than 30 examples of best practice have been identified within the topic of value added services. These case studies provide clear working and insights into the strategic goals underpinning VAS initiatives, the implementation tactics, as well as analyzing the impact these have had on their businesses.

The case studies span a broad range of categories i.e. m-education, m-health, m-commerce, entertainment, information etc. to present the detailed analysis of content, service, interface & monetization issues related to value added services.

The report provides in depth case studies. Every case study includes:

  • Objective for deploying a particular plan
  • Complete service analysis
  • Go-To-Market used by the operator
  • Segments targeted
  • Promotions and campaign done
  • Results in terms of pre and post ARPU figures

Value Added Services are revenue-generating, loyalty-building, and known to be highly-effective in reducing churn. Innovative new services have the ability to enrich the subscriber experience and help re-engage them through the delivery of increased value, utility and enjoyment.

Key Topics Covered:

Executive Summary

Chapter 1: Overview

Chapter 2: Innovative M-Health VAS

Chapter 3: Innovative M-Education VAS

Chapter 4: Innovative M-Infotainment VAS

Chapter 5: Innovative M-Entertainment VAS

Chapter 6: Innovative M - Wallet and Payment VAS

Chapter 7: Innovative M-Youth VAS

Chapter 8: Innovative M-Automotive (connected cars) VAS

Chapter 9: Other Innovative VAS

Chapter 10: Future Telecommunication Services

Companies Mentioned:

  • AT&T
  • Aircel
  • Airtel
  • China Mobile
  • Etisalat
  • Grameenphone
  • Korean Telecom
  • Mobilink
  • NTT Docomo
  • O2
  • Orange Austria
  • Orange France
  • Safaricom
  • T-Mobile
  • Tata Docomo
  • Telecom Italia
  • Telefonica
  • Telenor
  • Verizon
  • Vodafone

For more information visit http://www.researchandmarkets.com/research/2c94st/global_innovative

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