Welcome!

News Feed Item

PiPsports Launches Sports Photography App with $200,000 Seed Funding and Support from Australian Professional Footballers

PiPsports, a sports photography application for iOS and Android, today announced the company is officially launching the PiPsports app following a beta period, supported by $200,000 in seed funding from a group of strategic investors. The funding will be used to grow PiPsports’ international user base during this summer’s high profile sporting events and tournaments, and further develop the photography app.

PiPsports allows sports fans to create customised photos (Graphic: Business Wire)

PiPsports allows sports fans to create customised photos (Graphic: Business Wire)

The PiPsports app allows sports fans to create personalized photos of live sports games, enhanced with real-time data from international sports data company OPTA, to capture their sporting memories and show support for their favourite team. Sports fans can use the app to take photos of the sporting action, and overlay the image with one of a section of ‘skins’. Each skin includes live data from OPTA, such as the current score, location, team and game statistics, match/event name and team crests and logos, to create a fully personalized image. Statistics from OPTA can be overlaid in real-time when taking a photo, provided the user has a data connection on Wifi or 3/4G.

Once captured the photos can be shared on a fan’s Facebook account or direct to the PiPsports stream, which allows other fans to follow the game or event through fan-generated images. Fans can also follow PiPsports streams, which combine all shared photos of a selected team, for over 1,000 teams across six different sports; football, American football, basketball, cricket, Australian rules football and Formula 1.

The seed funding is the first significant investment in company following the release of the PiPsports beta app in November 2013. Over 225,000 sports fans have downloaded the beta version, and the company is aiming to hit one million users by the end of 2014 with the full version launched. Users are collectively sharing thousands of images per week, peaking around key sporting events such as the upcoming World Cup, Premier League games and Formula 1 races over the summer. The investment and launch have been timed to capitalise on the increased global interest in sport during this summer’s major tournaments and sporting events.

The funding has been raised from a group of investors made up of a sporting executive, a former Australian professional footballer, the founder and CEO of PiPsports Steven Rogers, co-founder Lena Savitsky, and one private investor. Lucas Neill, an Australian professional footballer and former Australian international team captain, will also support PiPsports as a brand ambassador from the app’s official launch. Neill has spent over 15 years of his career playing in England, appearing for professional clubs including Everton, West Ham, Blackburn Rovers and, most recently, Watford.

The new investors will take a minority stake in PiPsports. The following have all contributed to the funding in PiPsports:

  • PJ Roberts: Former Australian professional footballer and current TV pundit with FOX/Star Sports and one of Asia’s largest telecommunications companies, Singtel.
  • Chris Welch: owner and managing director of ESB Holdings, a global events and sponsorship consultancy working with sporting enterprises and individuals. Chris also founded the iSport GP2 Team, which he sold in 2013, and is an active investor in a variety of start-up businesses
  • Steven Rogers, CEO and founder, and Lena Savitsky, co-founder, of PiPsports

The investment will be used to grow the PiPsports’ user base, develop new app features, add new sports and league data, and add new photo skins for additional teams. Adding new sports will broaden the appeal of PiPsports to large fan bases of existing teams, as well as increase the number of leagues and championships that either take place all year round or will begin before the end of the year. New sports being added include all major global football/soccer leagues, Major League Baseball, tennis, golf and athletics championships, with a long term aim of supporting all sports and allowing fans in every part of the world to show support for their favourite teams and players.

“We kept the initial beta release of the PiPsports app quite low key, and have still attracted over 200,000 fans and become the highest rated sports photography app on the Apple and Google Play app stores” comments Steven Rogers, founder and CEO of PiPsports. “There is a real appetite for personalized content from sports fans when they’re at a live game or watching their favourite team. Everyone gets excited when their team is winning, and they often want to share this passion online. We anticipate this will peak during the summer, with the World Cup and other major tournaments grabbing fans’ attention.

“The seed funding we’ve raised will assist in continuing to grow the user base and support more sports in the app. Adding more sports is essential, as it allows us to reach a larger demographic of sports fans and, at the same time, increases the amount of content being shared and engagement with the PiPsports streams, and PiPsports content on Facebook. By adding new sports, we’re confident we’ll reach one million users by the end of 2014.”

“PiPsports is a great example of how fans’ passion for their team and sport can be channelled and enhanced through technology” comments Lucas Neill, PiPsports ambassador and former captain of the Australian international football team. “Adding in the real-time statistics makes the photos highly sharable, and fans love seeing and interacting with each other through such a rich medium.”

The new version of the PiPsports app, released today, includes several new features not available in the beta version:

  • Follow friends feature: fans can follow other fans within the app, as they currently do with teams, to see how friends are supporting their favourite teams
  • New skins: additional skin options for photos, which include new statistics from newly added sports
  • iOS 7: new version is optimised for iOS 7, integrating several new features from the latest Apple software release including faster CPU performance for photo capture and sharing as well as improved overall app clarity, translucency, and depth
  • Discovery: updated discover feature highlights the most popular photos shared by PiPsports fans
  • Improved social media sharing

# # #

About PiPsports

PiPsports is a sports photography app for iOS and Android that enhances the game experience for sports fans. Using live data feeds from market leader OPTA to populate photos taken by fans, PiPsports enables them to quickly and easily capture and share personalized photos.

Combining location and game stats, PiPsports gives users a selection of skins to put over their photo to show where they are, which teams they are watching, the score and also timing of key game events such as goals, penalties and red cards. Photos can be shared to Facebook and also the PiPsports stream – giving users a unique perspective of the game through fan-generated coverage.

PiPsports is a privately funded company, founded in May 2013. The ‘PiP’ in PiPsports stands for Personalized Informatics Pictures (with informatics referring to the study of interactions between humans and information).

OPTA is the world's leading sports data company, and collects, packages, analyses and distributes more live data, in more detail, than any other sporting organization. CNN, ESPN, BBC Sport, Eurosport, Sky Sports, BT Sport, ITV Sport, Daily Mail, Daily Mirror Betfair, Ladbrokes, Sky Bet, and many others all reply on data delivered by OPTA.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.